Isabelle Pursey

I’m a content and SEO specialist with almost 10 years of experience creating and scaling high-performing social media and paid advertising. I’m half British, half Cypriot, a native English speaker, and based in Cyprus. For the past 8 years, I’ve worked as a creative strategist and content writer for social platforms, both in-house and with clients, producing high-converting ad copy and performance-led social content for Meta (Facebook/Instagram), TikTok, Google Ads, and other platforms.

I lead strategy and content from start to finish, defining creative direction and writing all content myself while keeping performance at the core. I’m highly organized and work effectively with designers, video editors, and wider teams to ensure ideas are executed at a high standard. I’m known for clear communication, strong project management, and consistently delivering high-quality work ahead of deadlines.