Isabel Li
Hi, I’m Isabel Li, a psychology graduate from the University of British Columbia with a passion for understanding how people think and how brands connect with them.
About
Hi, I’m Isabel Li, a psychology graduate from the University of British Columbia with a passion for understanding how people think and how brands connect with them. I enjoy turning consumer insights into engaging content and experiences that feel authentic across cultures.
I’ve built hands-on experience in social media marketing, TikTok Shop operations, short-form video production, livestreaming, influencer collaboration, and international exhibitions. I’m excited to blend psychology, content creation, and social commerce to help brands grow and resonate with diverse audiences.
- 3 years' experience
- Joined June 2026
Skills· 9
Languages
- EnglishFluent
- ChineseFluent
Industry experience
- Manufacturing
- Media & Entertainment
- Retail
- Software & Internet
Work experience
Managed TikTok Shop and social media operations for the U.S. and Mexico markets; created short-form video content including lifestyle product showcases and AI-generated videos; wrote scripts, filmed content, and edited videos using CapCut and AI tools; participated in TikTok livestream operations and audience interaction; assisted with influencer outreach and creator campaigns; supported store setup, homepage design, product detail pages, and promotional campaigns; contributed to paid advertising coordination and social media growth strategies.
Assisted in international trade exhibitions in Dubai, Hong Kong, and Shenzhen; supported product demonstrations and communicated with international buyers; participated in factory tours and client receptions for overseas visitors; helped explain product features, manufacturing processes, and customization capabilities; gained practical exposure to OEM/ODM operations, global supply chains, and B2B communication.
Education
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