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Hi, I’m Isabel Li, a psychology graduate from the University of British Columbia with a passion for understanding how people think and how brands connect with them. I enjoy turning consumer insights into engaging content and experiences that feel authentic across cultures. I’ve built hands-on experience in social media marketing, TikTok Shop operations, short-form video production, livestreaming, influencer collaboration, and international exhibitions. I’m excited to blend psychology, content creation, and social commerce to help brands grow and resonate with diverse audiences.…Hi, I’m Isabel Li, a psychology graduate from the University of British Columbia with a passion for understanding how people think and how brands connect with them. I enjoy turning consumer insights into engaging content and experiences that feel authentic across cultures. I’ve built hands-on experience in social media marketing, TikTok Shop operations, short-form video production, livestreaming, influencer collaboration, and international exhibitions. I’m excited to blend psychology, content creation, and social commerce to help brands grow and resonate with diverse audiences.

Isabel Li

Video Editor, Content Creator, Copywriter, +2

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Hi, I’m Isabel Li, a psychology graduate from the University of British Columbia with a passion for understanding how people think and how brands connect with them. I enjoy turning consumer insights into engaging content and experiences that feel authentic across cultures. I’ve built hands-on experience in social media marketing, TikTok Shop operations, short-form video production, livestreaming, influencer collaboration, and international exhibitions. I’m excited to blend psychology, content creation, and social commerce to help brands grow and resonate with diverse audiences.…Hi, I’m Isabel Li, a psychology graduate from the University of British Columbia with a passion for understanding how people think and how brands connect with them. I enjoy turning consumer insights into engaging content and experiences that feel authentic across cultures. I’ve built hands-on experience in social media marketing, TikTok Shop operations, short-form video production, livestreaming, influencer collaboration, and international exhibitions. I’m excited to blend psychology, content creation, and social commerce to help brands grow and resonate with diverse audiences.

Available to hire

Hi, I’m Isabel Li, a psychology graduate from the University of British Columbia with a passion for understanding how people think and how brands connect with them. I enjoy turning consumer insights into engaging content and experiences that feel authentic across cultures.

I’ve built hands-on experience in social media marketing, TikTok Shop operations, short-form video production, livestreaming, influencer collaboration, and international exhibitions. I’m excited to blend psychology, content creation, and social commerce to help brands grow and resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Social Media & E-commerce Marketing Associate at Consumer Electronics Brand

January 1, 2026 - Present

Managed TikTok Shop and social media operations for the U.S. and Mexico markets; created short-form video content including lifestyle product showcases and AI-generated videos; wrote scripts, filmed content, and edited videos using CapCut and AI tools; participated in TikTok livestream operations and audience interaction; assisted with influencer outreach and creator campaigns; supported store setup, homepage design, product detail pages, and promotional campaigns; contributed to paid advertising coordination and social media growth strategies.

International Exhibition & Client Relations Assistant at Consumer Electronics Industry

January 1, 2023 - December 31, 2025

Assisted in international trade exhibitions in Dubai, Hong Kong, and Shenzhen; supported product demonstrations and communicated with international buyers; participated in factory tours and client receptions for overseas visitors; helped explain product features, manufacturing processes, and customization capabilities; gained practical exposure to OEM/ODM operations, global supply chains, and B2B communication.