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Creative Strategist working across brand, operations and growth. I focus on structuring visual identities, defining positioning and building systems that scale across content, product and communication. Experience running my own studio, managing teams and supporting brand growth across different markets.…

Isabel M. Penedo

Creative Director, Brand Designer, Graphic Designer, +2

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Creative Strategist working across brand, operations and growth. I focus on structuring visual identities, defining positioning and building systems that scale across content, product and communication. Experience running my own studio, managing teams and supporting brand growth across different markets.…

Available to hire

Creative Strategist working across brand, operations and growth. I focus on structuring visual identities, defining positioning and building systems that scale across content, product and communication. Experience running my own studio, managing teams and supporting brand growth across different markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Founder & Creative Director at Mochinga Studio

January 1, 2019 - Present

Led development of visual identities, brand campaigns, and creative direction across multiple brands; built cohesive visual systems; collaborated with artisan communities in Asia, Morocco and Portugal; explored material, technique and contemporary positioning.

Founder & Product Developer at Kapao Project

January 1, 2018 - January 1, 2021

Co-founded Kapao Project; developed product concepts, branding and market positioning; led end-to-end product development and design.

Brand & Concept Development at Charlie Bistro Brunch

January 1, 2017 - January 1, 2021

Led brand and concept development across fashion and lifestyle initiatives.

Co-Founder at Fashion Brand Indie Lisbon

January 1, 2013 - January 1, 2017

Defined brand identity, positioning and communications strategy; established early momentum and presence across print, media and campaigns.

Graphic Designer & Content Creator at Grupo Champ

January 1, 2013 - January 1, 2016

Designed campaigns and content across print and digital; translated brand guidelines into product displays and layouts; supported visual merchandising and communications.

Visual Merchandising Assistant at Springfield / Cortefiel Group

January 1, 2010 - January 1, 2013

Supported in-store visual merchandising; translated brand guidelines into product displays and layouts; assisted with seasonal updates.