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Brand Strategist & Growth Marketer working across brand strategy, creative direction, and paid media (Google Ads, Meta Ads) for fashion, luxury, and lifestyle brands. Turns consumer insights into sharper positioning, stronger creative, and measurable growth. Delivered +148.6% reach for a fashion e-commerce brand end-to-end from strategy through execution.…

Isabella Taborda

Social Media Manager, Content Creator, Brand Strategist, +3

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Brand Strategist & Growth Marketer working across brand strategy, creative direction, and paid media (Google Ads, Meta Ads) for fashion, luxury, and lifestyle brands. Turns consumer insights into sharper positioning, stronger creative, and measurable growth. Delivered +148.6% reach for a fashion e-commerce brand end-to-end from strategy through execution.…

Available to hire

Brand Strategist & Growth Marketer working across brand strategy, creative direction, and paid media (Google Ads, Meta Ads) for fashion, luxury, and lifestyle brands. Turns consumer insights into sharper positioning, stronger creative, and measurable growth. Delivered +148.6% reach for a fashion e-commerce brand end-to-end from strategy through execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Beginner

Language

Spanish; Castilian

Fluent

English

Fluent

French

Intermediate

Work Experience

Paid Media & Growth Strategist at The Leading Practice

January 1, 2026 - Present

Managed and optimized paid media across Google Ads and Meta Ads for 10+ businesses simultaneously across healthcare, wellness, home services, and local business categories. Designed and produced ad creative (video and static) for active campaigns. Diagnosed and resolved broken conversion tracking and misallocated ad spend, including a campaign that lost 66.5% impression share due to budget constraints and spend reaching non-serviceable geographic areas. Communicated performance gains via client-facing audit reports, including +188% campaign conversions (Google Ads) and +12.76% lift in ad CTR (Meta Ads).

Brand Strategist & Social Media Manager at Liora House

January 1, 2024 - January 1, 2026

Delivered brand strategy, creative direction, and social media management for fashion and luxury clients, primarily in the UK market, end-to-end (from diagnosis through execution). Selected achievements: for CAPRA, developed brand positioning and content strategy based on consumer research; built and launched a cross-platform content system; designed the live e-commerce website end-to-end; drove +148.6% reach with 38% of video views coming from non-follower accounts within months of launch. For Chocolate Lingerie, re-positioned the brand after 3 years of market inactivity by mapping the competitive field across 3 positioning tiers; redefined 6 brand pillars; built a core client persona; and developed a 90-day content architecture to support relaunch.