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I’m Isbah Amin, a marketing professional with 2+ years of experience in food, hospitality, and lifestyle brands—specialising in organic social, content planning, influencer/creator partnerships, and campaign support. I’ve worked across Instagram, TikTok, Facebook, and LinkedIn, creating platform-specific content (Reels, Stories, photography, and social copy) while keeping a premium, on-brand tone. I’m particularly proud of using performance-led insights to improve reach and engagement, including supporting 60+ integrated campaigns and contributing to £120K+ revenue within 8 months. I enjoy collaborating with marketing, ecommerce, and creative stakeholders, building content calendars and campaign trackers, and turning weekly analytics into actionable recommendations to keep content consistently effective.…I’m Isbah Amin, a marketing professional with 2+ years of experience in food, hospitality, and lifestyle brands—specialising in organic social, content planning, influencer/creator partnerships, and campaign support. I’ve worked across Instagram, TikTok, Facebook, and LinkedIn, creating platform-specific content (Reels, Stories, photography, and social copy) while keeping a premium, on-brand tone. I’m particularly proud of using performance-led insights to improve reach and engagement, including supporting 60+ integrated campaigns and contributing to £120K+ revenue within 8 months. I enjoy collaborating with marketing, ecommerce, and creative stakeholders, building content calendars and campaign trackers, and turning weekly analytics into actionable recommendations to keep content consistently effective.

Isbah Amin

Costume Designer, Logo Designer, Digital Marketer, +7

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I’m Isbah Amin, a marketing professional with 2+ years of experience in food, hospitality, and lifestyle brands—specialising in organic social, content planning, influencer/creator partnerships, and campaign support. I’ve worked across Instagram, TikTok, Facebook, and LinkedIn, creating platform-specific content (Reels, Stories, photography, and social copy) while keeping a premium, on-brand tone. I’m particularly proud of using performance-led insights to improve reach and engagement, including supporting 60+ integrated campaigns and contributing to £120K+ revenue within 8 months. I enjoy collaborating with marketing, ecommerce, and creative stakeholders, building content calendars and campaign trackers, and turning weekly analytics into actionable recommendations to keep content consistently effective.…I’m Isbah Amin, a marketing professional with 2+ years of experience in food, hospitality, and lifestyle brands—specialising in organic social, content planning, influencer/creator partnerships, and campaign support. I’ve worked across Instagram, TikTok, Facebook, and LinkedIn, creating platform-specific content (Reels, Stories, photography, and social copy) while keeping a premium, on-brand tone. I’m particularly proud of using performance-led insights to improve reach and engagement, including supporting 60+ integrated campaigns and contributing to £120K+ revenue within 8 months. I enjoy collaborating with marketing, ecommerce, and creative stakeholders, building content calendars and campaign trackers, and turning weekly analytics into actionable recommendations to keep content consistently effective.

Available to hire

I’m Isbah Amin, a marketing professional with 2+ years of experience in food, hospitality, and lifestyle brands—specialising in organic social, content planning, influencer/creator partnerships, and campaign support. I’ve worked across Instagram, TikTok, Facebook, and LinkedIn, creating platform-specific content (Reels, Stories, photography, and social copy) while keeping a premium, on-brand tone.

I’m particularly proud of using performance-led insights to improve reach and engagement, including supporting 60+ integrated campaigns and contributing to £120K+ revenue within 8 months. I enjoy collaborating with marketing, ecommerce, and creative stakeholders, building content calendars and campaign trackers, and turning weekly analytics into actionable recommendations to keep content consistently effective.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media Manager at BRISK IT

September 1, 2025 - Present

Created and published social-first content across Instagram and TikTok for eight food brands, increasing engagement by 18% through platform-specific storytelling and trend-led content. Planned and maintained four-week content calendars and campaign trackers, improving organisation and delivery timelines by 20%. Analysed weekly engagement and performance data, turning insights into content recommendations that improved overall content effectiveness by 18%. Conducted competitor and trend analysis across eight accounts to strengthen creative briefs and improve campaign relevance by 15%.

Marketing Work Experience at Vodafone UK

September 1, 2025 - Present

Analysed cross-channel performance for Google-partnered campaigns, identifying insights that increased creative/data alignment by 15–20%. Contributed to discussions on SEO optimisation, brand consistency, and campaign performance for content reaching 30M+ customers. Gained practical experience using Google Ads Manager and SEO tools to assess keyword performance, ad relevance, and optimisation opportunities.

Digital Marketing Assistant at The Black Farmer

September 1, 2025 - Present

Published weekly content across Instagram, TikTok, Facebook and LinkedIn, increasing engagement by 35% through trend-led formats and consistent scheduling. Delivered segmented Klaviyo campaigns, lifting open rates by 22% and click-through rates by 15% to support product launches. Optimised meta tags, H1/H2 structure and keyword usage, boosting organic visibility by 30% for priority products. Produced short-form videos and campaign assets that raised retention by 18% across organic and paid channels. Monitored daily comments and messages, reducing unaddressed interactions by 40% and improving community response times.

Marketing Executive at Oceanic Media

January 1, 2025 - June 1, 2025

Published daily cross-platform content for multiple B2B and B2C clients, increasing engagement by 35% and strengthening brand visibility. Managed multi-client content calendars with 100% posting accuracy, supporting campaign delivery and client retention. Supported influencer activity, lifting branded mentions by 18%, expanding reach and improving campaign outcomes. Used analytics insights to refine content direction, improving engagement and conversions by 25% and optimising marketing spend.

Marketing Assistant at Ideas by Gul-Ahmed

December 1, 2021 - August 31, 2022

Briefed and coordinated seasonal campaign content for peak retail launches, contributing to a 12% uplift in sales during promotional periods. Produced campaign and promotional content aligned with brand aesthetics to strengthen audience engagement across seasonal marketing activity. Worked with creative and marketing teams to streamline content briefing and campaign delivery processes, reducing turnaround times by 30%. Supported campaign communications and audience-focused marketing, contributing to a 15% improvement in customer engagement across seasonal campaigns.

Marketing Assistant at Ideas by Gul -Ahmed

December 1, 2021 - August 1, 2022

Produced and scheduled seasonal campaign content, increasing peak-period engagement by 20%. Captured and edited campaign visuals aligned with brand strategy, contributing to a 12% increase in product launch sales. Streamlined collaboration with creative teams and suppliers, reducing content delivery times by 25%. Assisted in maintaining brand consistency across digital channels, improving cross-platform alignment by 18%.