Senior Marketing Manager (Freelancer) at Pager (B2B SaaS)

Provided senior-level marketing support to a B2B SaaS pager product during a structured training period, focusing on strategic marketing, positioning, and content development. Drafted and refined approximately 25 website pages (including Home, Features, Pricing, Blog, and FAQ), ensuring clear product messaging, consistent tone of voice, and a streamlined user journey. Established and managed the brand's social media presence from the ground up, including developing content calendars, writing platform-specific posts, and overseeing day-to-day publishing and monitoring. Coordinating with cross-functional team members to track progress, align on priorities and deadlines, and ensure timely delivery of website, social media, and campaign assets. Initiating the company's email marketing efforts in collaboration with the senior marketing team, including outlining key email flows (onboarding, product updates, newsletters) and preparing initial content drafts.

Freelancer Social Media Manager at Remote / Dubai / Oman / Saudi Arabia

Boosted platform performance by developing growth plans to increase followers, engagement, and overall platform performance. Planned and executed social media content calendars, achieving measurable follower growth. Managed the entire team, led meetings, and followed up with clients regarding content. Tracked and reported KPIs for campaigns to assess effectiveness and identify areas for improvement. Created engaging content for various social media platforms. Maintained monthly editorial calendars to ensure consistent content delivery. Produced posts and captions with platform-specific techniques to maximize engagement and interaction.