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Hi, I'm Islam Mohammed, a freelance performance marketing specialist focused on Meta and TikTok Ads. I help restaurants, cafes, fashion and home decor brands, real estate, and online education attract quality leads and convert them into customers through data-driven campaigns, lead-generation funnels, and targeted messaging. I'm currently pursuing a Bachelor of Science in Geophysics at Alexandria University, and I bring a bilingual approach (Arabic native, English upper-intermediate) to collaborations. I value ROI, transparency, and collaborative problem solving.…Hi, I'm Islam Mohammed, a freelance performance marketing specialist focused on Meta and TikTok Ads. I help restaurants, cafes, fashion and home decor brands, real estate, and online education attract quality leads and convert them into customers through data-driven campaigns, lead-generation funnels, and targeted messaging. I'm currently pursuing a Bachelor of Science in Geophysics at Alexandria University, and I bring a bilingual approach (Arabic native, English upper-intermediate) to collaborations. I value ROI, transparency, and collaborative problem solving.

Islam Mohammed

Growth Marketer, Digital Marketer, Marketing Strategist, +5

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Hi, I'm Islam Mohammed, a freelance performance marketing specialist focused on Meta and TikTok Ads. I help restaurants, cafes, fashion and home decor brands, real estate, and online education attract quality leads and convert them into customers through data-driven campaigns, lead-generation funnels, and targeted messaging. I'm currently pursuing a Bachelor of Science in Geophysics at Alexandria University, and I bring a bilingual approach (Arabic native, English upper-intermediate) to collaborations. I value ROI, transparency, and collaborative problem solving.…Hi, I'm Islam Mohammed, a freelance performance marketing specialist focused on Meta and TikTok Ads. I help restaurants, cafes, fashion and home decor brands, real estate, and online education attract quality leads and convert them into customers through data-driven campaigns, lead-generation funnels, and targeted messaging. I'm currently pursuing a Bachelor of Science in Geophysics at Alexandria University, and I bring a bilingual approach (Arabic native, English upper-intermediate) to collaborations. I value ROI, transparency, and collaborative problem solving.

Available to hire

Hi, I’m Islam Mohammed, a freelance performance marketing specialist focused on Meta and TikTok Ads. I help restaurants, cafes, fashion and home decor brands, real estate, and online education attract quality leads and convert them into customers through data-driven campaigns, lead-generation funnels, and targeted messaging.
I’m currently pursuing a Bachelor of Science in Geophysics at Alexandria University, and I bring a bilingual approach (Arabic native, English upper-intermediate) to collaborations. I value ROI, transparency, and collaborative problem solving.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Performance Marketing Specialist at Freelance / Self-Employed

January 1, 2017 - Present

Freelance performance marketer focused on planning, executing and optimizing Meta (Facebook/Instagram) and TikTok ads campaigns. Built end-to-end lead generation funnels (cold and retargeting) and messaging campaigns across industries including restaurants, fashion & apparel, home décor, medical aesthetics clinics, real estate, and online education. Responsible for creative testing, ad copy, budget management up to approximately $1,100 per campaign with measurable ROI and growth outcomes, delivering broad reach and high engagement while maximizing conversions.

Executive Director at Educational Academy, Faculty of Science – Alexandria University

January 1, 2023 - Present

Led strategic operations for the Educational Academy under the Faculty of Science at Alexandria University; oversaw program development, stakeholder engagements, and academic initiatives.

Performance Marketing Specialist at Meta & TikTok Ads

January 1, 2017 - Present

Freelance performance marketer delivering Meta (Facebook) and TikTok ad campaigns across restaurants, fashion, real estate, and online education brands. Built lead-generation funnels (cold + retargeting), executed messaging campaigns via WhatsApp/Messenger, and optimized ad copy and creative to improve lead quality and reduce CPA. Managed campaign budgets up to approximately $1,100 per campaign with measurable ROI; consistently expanded multi-client accounts and drove growth, including a ~50% increase in student enrollments via funnel optimization for online courses.

Executive Director at Educational Academy

January 1, 2023 - Present

Oversee organizational operations, strategy, and program development; lead marketing and outreach initiatives to attract students and partners; manage budgets and teams; drive cross-functional collaboration to deliver educational programs.

Freelance Performance Marketing Specialist at Self-Employed

January 1, 2017 - Present

Managed Meta and TikTok advertising campaigns across multiple industries (restaurants, cafes, fashion stores, home decor, real estate, and online education). Built lead-generation funnels, messaging campaigns via WhatsApp/Messenger, and optimized targeting to improve ROI. Delivered 970+ messaging conversations and 1,226 conversations with low cost per conversion; optimized campaigns with budgets up to approximately $1,100 per campaign.