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I'm Isra Ayasrah, a Content Marketing Manager and social media specialist with 10+ years of experience across marketing, social media, and content creation in both B2B and B2C environments. I translate complex products and ideas into clear, research-driven narratives that support go-to-market initiatives and drive growth through storytelling and execution. I love collaborating across teams to research user needs, align messaging, and deliver high-quality content that resonates with professional and consumer audiences.…I'm Isra Ayasrah, a Content Marketing Manager and social media specialist with 10+ years of experience across marketing, social media, and content creation in both B2B and B2C environments. I translate complex products and ideas into clear, research-driven narratives that support go-to-market initiatives and drive growth through storytelling and execution. I love collaborating across teams to research user needs, align messaging, and deliver high-quality content that resonates with professional and consumer audiences.

Isra Ayasrah

Content Creator, Marketer, Content Strategist, +3

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I'm Isra Ayasrah, a Content Marketing Manager and social media specialist with 10+ years of experience across marketing, social media, and content creation in both B2B and B2C environments. I translate complex products and ideas into clear, research-driven narratives that support go-to-market initiatives and drive growth through storytelling and execution. I love collaborating across teams to research user needs, align messaging, and deliver high-quality content that resonates with professional and consumer audiences.…I'm Isra Ayasrah, a Content Marketing Manager and social media specialist with 10+ years of experience across marketing, social media, and content creation in both B2B and B2C environments. I translate complex products and ideas into clear, research-driven narratives that support go-to-market initiatives and drive growth through storytelling and execution. I love collaborating across teams to research user needs, align messaging, and deliver high-quality content that resonates with professional and consumer audiences.

Available to hire

I’m Isra Ayasrah, a Content Marketing Manager and social media specialist with 10+ years of experience across marketing, social media, and content creation in both B2B and B2C environments.

I translate complex products and ideas into clear, research-driven narratives that support go-to-market initiatives and drive growth through storytelling and execution. I love collaborating across teams to research user needs, align messaging, and deliver high-quality content that resonates with professional and consumer audiences.

Skills

Copywriting

Data Visualization

SEO

Experience Level

Copywriting

Expert

Data Visualization

Expert

SEO

Expert

Language

English

Fluent

German

Intermediate

Arabic

Fluent

Work Experience

Content & Marketing Manager at PrezLab

January 1, 2022 - Present

Owned end-to-end B2B content creation across blogs, LinkedIn, email, and campaign assets, translating complex topics into clear narratives and supporting demand generation and sales enablement. Led content lifecycle, SEO/GEO optimization, and paid campaigns across LinkedIn and Meta; contributed to organic audience growth and ensured brand consistency in a fast-paced, cross-functional setting.

Senior Social Media and Creative Lead at Uplance Media

April 1, 2020 - September 1, 2021

Developed and executed comprehensive social media strategies for diverse B2B and B2C clients. Led a creative team, managed multiple client accounts, and delivered on-brand content while monitoring performance to optimize engagement.

B2B Marketing Content & Community Manager at Manara Tech

October 1, 2021 - October 1, 2022

Focused on marketing the program to students while building relationships with leading tech firms (e.g., Google, Netflix, Apple) to create pathways for graduates using content strategies; acted as a B2B and community manager crafting content and fostering cross-spectrum connections.

Senior Community Manager at The Online Project

May 1, 2017 - February 28, 2019

Managed social media strategy and day-to-day community engagement for Bank al Etihad and Royal Jordanian Airlines; organized events, executed GTM initiatives, led influencer campaigns, and provided client servicing with data-driven performance reporting.

Community Manager at The Online Project

August 1, 2016 - April 30, 2017

Managed social media content and community engagement for brands like IKEA UAE and Qatar, PlayStation Middle East, Nestlé, Sony Middle East, and Riyad Bank; led a social care team, monitored engagement, and conducted social listening to inform content strategy.