Isra Ayasrah
I'm Isra Ayasrah, a Content Marketing Manager and social media specialist with 10+ years of experience across marketing, social media, and content creation in both B2B and B2C environments.
About
I’m Isra Ayasrah, a Content Marketing Manager and social media specialist with 10+ years of experience across marketing, social media, and content creation in both B2B and B2C environments.
I translate complex products and ideas into clear, research-driven narratives that support go-to-market initiatives and drive growth through storytelling and execution. I love collaborating across teams to research user needs, align messaging, and deliver high-quality content that resonates with professional and consumer audiences.
- 9 years' experience
- Joined December 2025
Skills· 3
Languages
- EnglishFluent
- GermanIntermediate
- ArabicFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
Work experience· 5 roles
Owned end-to-end B2B content creation across blogs, LinkedIn, email, and campaign assets, translating complex topics into clear narratives and supporting demand generation and sales enablement. Led content lifecycle, SEO/GEO optimization, and paid campaigns across LinkedIn and Meta; contributed to organic audience growth and ensured brand consistency in a fast-paced, cross-functional setting.
Focused on marketing the program to students while building relationships with leading tech firms (e.g., Google, Netflix, Apple) to create pathways for graduates using content strategies; acted as a B2B and community manager crafting content and fostering cross-spectrum connections.
Developed and executed comprehensive social media strategies for diverse B2B and B2C clients. Led a creative team, managed multiple client accounts, and delivered on-brand content while monitoring performance to optimize engagement.
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