Design is not just what it looks like and feels like. Design is how it works. As a top-rated freelance website designer from Nigeria, I bring this philosophy into every project I touch. I specialize in UI/UX design, responsive website design, and strategic web experiences that not only look stunning but function seamlessly. My mission is to help brands stand out online while achieving their business goals through design that converts. I’ve worked with clients across e-commerce, SaaS, creative agencies, health & wellness, and education, crafting digital experiences that are both visually striking and user-centric. Whether it’s a sleek landing page, a full-scale WordPress site, or a Figma-based UX flow, I align every design with the client’s voice and audience. What sets me apart? I combine creative intuition with data-backed design decisions. My toolkit includes Figma, Webflow, Adobe XD, WordPress, and Framer, and I deliver high-performing, brand-aligned websites with a focus on clarity, speed, and accessibility. Employment and Project Experience Lead UI/UX Designer – Loism Solutions June 2021 – Present Delivered over 50 modern, responsive websites for startups and personal brands. Developed onboarding flows and product pages that increased client engagement rates. Freelance Web Designer – Upwork, Contra, PeoplePerHour April 2019 – Present Maintained 5-star ratings and repeat clients through consistent quality, communication, and timely delivery. Specialized in custom landing pages, portfolio sites, and e-commerce design systems.…

Israelolism Smart

5.0 (2 reviews)

Design is not just what it looks like and feels like. Design is how it works. As a top-rated freelance website designer from Nigeria, I bring this philosophy into every project I touch. I specialize in UI/UX design, responsive website design, and strategic web experiences that not only look stunning but function seamlessly. My mission is to help brands stand out online while achieving their business goals through design that converts. I’ve worked with clients across e-commerce, SaaS, creative agencies, health & wellness, and education, crafting digital experiences that are both visually striking and user-centric. Whether it’s a sleek landing page, a full-scale WordPress site, or a Figma-based UX flow, I align every design with the client’s voice and audience. What sets me apart? I combine creative intuition with data-backed design decisions. My toolkit includes Figma, Webflow, Adobe XD, WordPress, and Framer, and I deliver high-performing, brand-aligned websites with a focus on clarity, speed, and accessibility. Employment and Project Experience Lead UI/UX Designer – Loism Solutions June 2021 – Present Delivered over 50 modern, responsive websites for startups and personal brands. Developed onboarding flows and product pages that increased client engagement rates. Freelance Web Designer – Upwork, Contra, PeoplePerHour April 2019 – Present Maintained 5-star ratings and repeat clients through consistent quality, communication, and timely delivery. Specialized in custom landing pages, portfolio sites, and e-commerce design systems.…

Available to hire

Design is not just what it looks like and feels like. Design is how it works.
As a top-rated freelance website designer from Nigeria, I bring this philosophy into every project I touch. I specialize in UI/UX design, responsive website design, and strategic web experiences that not only look stunning but function seamlessly. My mission is to help brands stand out online while achieving their business goals through design that converts.

I’ve worked with clients across e-commerce, SaaS, creative agencies, health & wellness, and education, crafting digital experiences that are both visually striking and user-centric. Whether it’s a sleek landing page, a full-scale WordPress site, or a Figma-based UX flow, I align every design with the client’s voice and audience.

What sets me apart? I combine creative intuition with data-backed design decisions. My toolkit includes Figma, Webflow, Adobe XD, WordPress, and Framer, and I deliver high-performing, brand-aligned websites with a focus on clarity, speed, and accessibility.

Employment and Project Experience
Lead UI/UX Designer – Loism Solutions
June 2021 – Present

Delivered over 50 modern, responsive websites for startups and personal brands.

Developed onboarding flows and product pages that increased client engagement rates.

Freelance Web Designer – Upwork, Contra, PeoplePerHour
April 2019 – Present

Maintained 5-star ratings and repeat clients through consistent quality, communication, and timely delivery.

Specialized in custom landing pages, portfolio sites, and e-commerce design systems.

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Language

English
Fluent
Spanish; Castilian
Intermediate
German
Intermediate

Work Experience

Freelance Graphic Designer at Self-Employed
January 1, 2020 - January 13, 2025
Designed logos, branding materials, and marketing assets for clients across various industries, enhancing brand visibility and engagement. Collaborated with clients to create custom digital illustrations, print layouts, and social media visuals tailored to their brand identity. Managed multiple projects simultaneously, ensuring timely delivery and adherence to client specifications. Utilized Adobe Creative Suite (Illustrator, Photoshop, InDesign) to produce high-quality designs, consistently exceeding client expectations. Built and maintained strong client relationships, leading to repeat business and referrals.

Education

Master of Business Management at University of Lagos
January 1, 2014 - December 31, 2020

Qualifications

Adobe Certified Associiate Illustrator
May 12, 2022 - July 10, 2025
Certified Professional in Web Design & UX (CPWD-UX)
July 16, 2024 - July 10, 2025
Completed an intensive certification program covering responsive web design, UX/UI principles, wireframing, visual hierarchy, accessibility standards, and CMS platforms like WordPress and Webflow. Demonstrated expertise in creating user-centered digital interfaces and high-converting landing pages using tools like Figma and Adobe XD.
WordPress Website Design Certification
August 1, 2024 - July 10, 2025
Completed a professional certification in WordPress website design covering theme customization, responsive layout creation, plugin integration, SEO setup, and performance optimization. Built fully functional, user-friendly websites tailored to business and portfolio needs using Elementor, WPBakery, and other design tools.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Other, Education
    uniE621 Cul2vate – Nonprofit Agriculture & Community Impact Website
    Designed and developed a responsive website for Cul2vate, a nonprofit organization dedicated to growing and delivering fresh produce while training individuals in need of employment and purpose. The website tells the story of their dual mission—feeding the hungry and cultivating people. Focused on clear navigation, storytelling, and donation engagement, the website includes mission-driven visuals, call-to-action buttons, and pages for volunteer sign-ups, giving, and learning about their farm operations. The design ensures accessibility and emotional connection while aligning with the brand's values of service, faith, and sustainability. graphicdesigner webdesigner designer…
    uniE621 On The Clock Logistics – Denver Location Web Page Design
    Created a dedicated web page for On The Clock Logistics, a logistics and last-mile delivery service provider operating in Colorado. This Denver-focused page informs potential clients and partners about local logistics solutions, including medical courier services, routed deliveries, and customized shipping options in the metro area. The design emphasizes service clarity, location-specific SEO, and professional trust. Key features include structured service lists, contact callouts, location targeting, and mobile responsiveness—ensuring visibility for customers searching for delivery support within the Denver region. graphicdesigner webdesigner designer…
    uniE621 Bay Area Medical Academy – Healthcare Training Website Redesign
    Redesigned the official website for Bay Area Medical Academy (BAMA), a nonprofit healthcare training institution in California offering medical assisting, phlebotomy, and EKG certification programs. The site serves prospective students and employers, highlighting course offerings, externship placements, and student success stories (BAMA Heroes), while emphasizing BAMA’s community mission and inclusivity. The updated design promotes straightforward navigation, visual trust signals, and clarity for multiple student journeys—San Francisco and San Jose campuses, financial aid options, and class calendars. Key focus areas included employer partnership visibility, Career Services access, and responsive layouts optimized for both desktop and mobile. graphicdesigner webdesigner designer…
    uniE621 Travel Tech – Nonprofit Web Design for the Future of Travel Innovation
    Designed the official website for Travel Tech, a U.S.-based nonprofit advocating for innovation in the travel technology industry. The website serves as a digital hub for policy advocacy, member resources, and news related to travel platforms such as OTAs, GDS providers, metasearch engines, and travel tech startups. Focused on delivering a clean, authoritative interface with easy access to white papers, membership info, and press releases. Special attention was given to structuring navigation for policymakers, stakeholders, and tech professionals. The site was built with responsive design principles to ensure seamless access across devices, with a layout optimized for both content-heavy pages and conversion-focused sign-up sections. graphicdesigner webdesigner branding designer graphicdesigner webdesigner designer…
    uniE621 DFY Real Estate – Responsive Web Design for Property Investment Service
    Built a modern, user-centric website for DFY Real Estate, a fictional U.S.-based company offering done-for-you property investment solutions. The site highlights services, investor success stories, and a lead generation system. Focused on intuitive navigation, credibility-building visuals, and responsive layouts for both desktop and mobile views. The design was optimized for trust, high conversions, and SEO with a professional aesthetic tailored to real estate investors.…
    paper Responsive Landing Page for Fintech Startup

    Designed a modern, mobile-first landing page for a SaaS company using Figma and Webflow. Focused on UX, brand consistency, and conversion.

    uniE621 UI/UX Designer & Front-End Implementer
    Launched a website for ZenPilot, a SaaS company that helps agencies streamline operations, manage workflows in ClickUp, and build productive, profitable teams. Leveraging Figma and Webflow, I created a polished, brand-aligned interface focused on clarity, usability, and conversion. The site includes hero sections, process overviews, CTA placements, and trust-building client testimonials to guide visitors toward booking a consultation. webdesigner designer branding…