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Hi there—I'm Isabel Keup, a Chicago-based marketing professional with 5+ years of experience spanning digital strategy, social media, brand marketing, and community engagement. I love translating ideas into compelling content and measurable campaigns that connect with audiences. I'm proactive, adaptable, and technically fluent, with a track record of leading cross-functional teams, crafting authentic content, and turning data into action in fast-paced environments. I’m passionate about building brands and communities that people love to engage with.…Hi there—I'm Isabel Keup, a Chicago-based marketing professional with 5+ years of experience spanning digital strategy, social media, brand marketing, and community engagement. I love translating ideas into compelling content and measurable campaigns that connect with audiences. I'm proactive, adaptable, and technically fluent, with a track record of leading cross-functional teams, crafting authentic content, and turning data into action in fast-paced environments. I’m passionate about building brands and communities that people love to engage with.

Isabel Keup

Content Creator, Social Media Manager, Digital Marketer, +3

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Hi there—I'm Isabel Keup, a Chicago-based marketing professional with 5+ years of experience spanning digital strategy, social media, brand marketing, and community engagement. I love translating ideas into compelling content and measurable campaigns that connect with audiences. I'm proactive, adaptable, and technically fluent, with a track record of leading cross-functional teams, crafting authentic content, and turning data into action in fast-paced environments. I’m passionate about building brands and communities that people love to engage with.…Hi there—I'm Isabel Keup, a Chicago-based marketing professional with 5+ years of experience spanning digital strategy, social media, brand marketing, and community engagement. I love translating ideas into compelling content and measurable campaigns that connect with audiences. I'm proactive, adaptable, and technically fluent, with a track record of leading cross-functional teams, crafting authentic content, and turning data into action in fast-paced environments. I’m passionate about building brands and communities that people love to engage with.

Available to hire

Hi there—I’m Isabel Keup, a Chicago-based marketing professional with 5+ years of experience spanning digital strategy, social media, brand marketing, and community engagement. I love translating ideas into compelling content and measurable campaigns that connect with audiences.

I’m proactive, adaptable, and technically fluent, with a track record of leading cross-functional teams, crafting authentic content, and turning data into action in fast-paced environments. I’m passionate about building brands and communities that people love to engage with.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Content Creator, Contractor at Leo (formerly Leo Burnett)

October 1, 2025 - December 1, 2025

Filmed and edited organic and paid social media content for Kellogg’s and Campbell’s brands; brainstormed and presented new social content ideas and strategy for Kellogg’s brand, Kashi; stepped in as a hand model/talent in a commercial for a new client opportunity (confidential); filmed and edited a pitch theater featuring agency senior leadership for a new client opportunity (confidential).

Community Manager & Content Creator, Contractor at PepsiCo, via D3 Agency

November 1, 2024 - October 1, 2025

Produced 10+ recipe-focused videos/month for Quaker Oats, Quaker Chewy, Cap’n Crunch, Life Cereal, Pearl Milling Company, and Rice-A-Roni across Instagram, TikTok, Facebook, Threads, X, and YouTube Shorts; specialized in culinary content creation with top-performing organic posts; owned community management and content scheduling for Cap’n Crunch, Life Cereal, Pearl Milling Company, and Rice-A-Roni; awarded 'Community Manager of the Month' twice within first 4 months; participated in weekly brainstorms to pitch social-first ideas and reactive content; built trust with Brand, PR, and Legal to enhance risk acceptance; tracked KPIs monthly and prepared quarterly insights reports; developed social strategy refresh decks and monthly kickoff decks.

Marketing Brand Manager at Atoria’s Family Bakery

July 1, 2023 - September 1, 2024

Led all brand marketing efforts, driving measurable sales growth across E-Commerce and Retail channels; directed cross-channel campaigns, including influencer partnerships and paid media; managed third-party creative agency and internal team; oversaw performance reporting and KPI tracking; spearheaded trade show planning and execution (3-4 annually); maintained ownership of Marketing Coordinator responsibilities during this tenure.

Marketing Coordinator at Atoria’s Family Bakery

February 1, 2022 - July 1, 2023

Planned and executed product launches, promotional campaigns, and brand events; led social media analytics and insights to inform overarching marketing strategy; collaborated with Sales and Leadership teams to align marketing with business objectives; created copy and visual content for digital, social, and email marketing; managed e-commerce operations, customer service, and fulfillment across platforms.

Community Manager at Atoria’s Family Bakery

December 1, 2020 - February 1, 2022

Grew and nurtured social communities, turning loyal consumers into active brand advocates; created original recipe content, social campaigns, and two branded e-books with up to 43 recipes each; managed influencer shipments and discounts via Shopify.

Freelance UGC Content Creator & Influencer at IKreative LLC

January 1, 2020 - Present

Collaborate with clients to produce engaging recipe content for social, blogs, SMS, and email campaigns; create content under the UGC platform Crafted (cookwithcrafted.com, usecrafted.com); grow and engage a loyal social media following on Instagram @guiltfreeissy (~3.5k) and TikTok @guiltfreeissy (~12.4k); create viral short-form recipe videos on TikTok (5.3M+ views), including an original “rice cake s’mores” series widely recreated by other users; collaborate with brands on high-performing campaigns that increase visibility and conversions; developed and sold a digital e-book featuring original recipes, nutritional information, and photography.