I’m Isti hanifah, a marketing content & media communication specialist with 5+ years of experience in strategic communications, content development, research-driven storytelling, and project coordination. I plan and execute integrated communication and content initiatives across owned digital platforms, events, and corporate programs—turning market research, consumer insights, and industry trends into clear, audience-focused narratives. I create and manage content across social media, corporate publications, press materials, digital learning modules, and long-form reports. I’ve led content development and storytelling for 20+ books and 10+ corporate publications, built strong media relationships that resulted in 50+ placements, and coordinated 10+ webinars and bootcamps. I’m also active in industry research and thought leadership work, including annual Market Outlook reports that help business leaders make forward-looking decisions.

Isti Hanifah

I’m Isti hanifah, a marketing content & media communication specialist with 5+ years of experience in strategic communications, content development, research-driven storytelling, and project coordination. I plan and execute integrated communication and content initiatives across owned digital platforms, events, and corporate programs—turning market research, consumer insights, and industry trends into clear, audience-focused narratives. I create and manage content across social media, corporate publications, press materials, digital learning modules, and long-form reports. I’ve led content development and storytelling for 20+ books and 10+ corporate publications, built strong media relationships that resulted in 50+ placements, and coordinated 10+ webinars and bootcamps. I’m also active in industry research and thought leadership work, including annual Market Outlook reports that help business leaders make forward-looking decisions.

Available to hire

I’m Isti hanifah, a marketing content & media communication specialist with 5+ years of experience in strategic communications, content development, research-driven storytelling, and project coordination. I plan and execute integrated communication and content initiatives across owned digital platforms, events, and corporate programs—turning market research, consumer insights, and industry trends into clear, audience-focused narratives.

I create and manage content across social media, corporate publications, press materials, digital learning modules, and long-form reports. I’ve led content development and storytelling for 20+ books and 10+ corporate publications, built strong media relationships that resulted in 50+ placements, and coordinated 10+ webinars and bootcamps. I’m also active in industry research and thought leadership work, including annual Market Outlook reports that help business leaders make forward-looking decisions.

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Work Experience

Content & Communications Specialist
January 1, 2021 - Present
Authored and contributed to annual Market Outlook reports (2021–2024) to provide forward-looking industry insights. Drafted and distributed press releases and coordinated media outreach for flagship initiatives including Indonesia Industry Outlook (IIO) and Indonesia Brand Forum (IBF). Built and maintained relationships with journalists and media contacts, contributing to 50+ media features across major publications. Developed editorial content for social media and digital platforms to drive audience growth and engagement. Organized and hosted 10+ webinars and bootcamps by coordinating content, speakers, promotional communication, and delivery against attendance targets. Conducted research on consumer behavior, market trends, and industry developments across banking, insurance, tourism, retail, FMCG, beauty, and other sectors to support content development.
Marketing Content & Media Communication Specialist at Inventure Indonesia
February 1, 2020 - July 1, 2026
Planned and executed integrated communication and content initiatives across owned digital platforms, events, and corporate programs. Developed content strategies using market research, consumer insights, industry trends, and communication objectives. Created, edited, and managed content across social media, corporate publications, press materials, digital learning modules, and long-form reports. Led content development and storytelling for 20+ books and 10+ corporate publications by translating research and industry insights into accessible, audience-focused narratives. Managed daily editorial content for @consumeri @Inventure Institute @brandforum.id and coordinated industry-related communications through content, campaigns, and promotional efforts. Developed press releases and media communication materials for flagship business and industry events, achieving 50+ media publications through targeted outreach and journalist relationship management. Coordinated 10+ webinars and bootcamp

Education

Bachelor of Arts in Philosophy at Universitas Indonesia, Faculty of Humanities
January 1, 2014 - January 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Financial Services, Retail, Other