Available to hire
I am a dynamic marketing professional with 5+ years of experience in branding and digital marketing, driving full-funnel campaigns and brand growth across Sri Lanka and the Maldives. I manage cross-platform advertising and localized content while keeping brand consistency and cultural relevance at the center of every initiative.
I combine marketing execution with a strong business foundation, supported by finance and supply chain exposure, and I actively use modern tools and AI-driven solutions to improve marketing performance, customer engagement, and website experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Sinhala, Sinhalese
Fluent
Work Experience
Assistant Manager - Branding & Digital Marketing at Trade Promoters (Pvt) Ltd (Sri Lanka & Maldives)
January 1, 2021 - PresentDeveloped and implemented full-funnel digital marketing strategies across Sri Lanka and the Maldives, tailoring messaging to market audiences. Managed advertising campaigns on Meta, Google, and LinkedIn for business objectives and lead generation. Created localized content and branding strategies for both countries while maintaining cohesive brand identity. Planned and executed staff engagement campaigns, product promotions, and exhibitions aligned with branding objectives. Managed and contributed to internal and external branding efforts, including corporate presentations and campaign materials. Conducted market research and collaborated with internal teams to ensure timely, brand-aligned execution. Led planning and revamping of corporate websites for Sri Lanka and the Maldives, improving content optimization, UX/UI, and brand consistency.
Assistant Manager - Branding & Digital Marketing at Trade Promoters (Pvt) Ltd – Sri Lanka & Maldives
January 1, 2021 - PresentDeveloped and implemented full-funnel digital marketing strategies for Sri Lanka and the Maldives, tailored to local audience preferences and platform behavior. Managed advertising campaigns on Meta, Google, and LinkedIn to support business objectives and lead generation. Crafted localized content and branding strategies while maintaining cohesive brand identity across markets. Planned and executed staff engagement campaigns, product promotions, and exhibitions aligned with branding objectives. Oversaw and contributed to internal and external branding efforts such as corporate presentations and campaign materials. Conducted market research and collaborated with internal teams to keep campaigns relevant and brand-aligned. Led planning and revamp of corporate websites for both markets, focusing on content optimization, improved UX/UI, and brand consistency.
Assistant Account Manager at RED (Pvt) Ltd
January 1, 2016 - January 1, 2021Managed a portfolio of high-profile clients including Dialog, LOLC, Alumex, Maliban, and Sri Lanka Police, ensuring campaign deliverables aligned with brand objectives. Led integrated campaign planning and execution across ATL, BTL, and digital channels to improve brand visibility and customer engagement. Directed end-to-end production for major events such as product launches, national exhibitions, and international conferences while ensuring delivery timelines and budget compliance. Coordinated with creative teams and external vendors to produce collateral, manage logistics, and streamline workflow. Provided strategic consultation to clients using market trends, customer insights, and competitor activity to inform campaign direction and media planning.
Assistant Account Manager at RED (Pvt) Ltd – Colombo, Sri Lanka
January 1, 2016 - January 1, 2021Managed a diverse portfolio of high-profile clients (including Dialog, LOLC, Alumex, Maliban, and Sri Lanka Police), ensuring campaign deliverables aligned with brand objectives. Led strategic planning and execution of integrated campaigns across ATL, BTL, and digital platforms to drive measurable uplift in brand visibility and customer engagement. Directed end-to-end production for major events such as product launches, national exhibitions, and international conferences while ensuring timely delivery and budget compliance. Coordinated with internal creative teams and external vendors to produce marketing collateral, manage logistics, and streamline workflows across departments. Provided strategic consultation to clients using market trends, customer insights, and competitor activity to support media planning and campaign direction.
Assistant Accountant at Magenta (Pvt) Ltd
January 1, 2014 - January 1, 2016Managed core accounting functions including general ledger, monthly accounts, and preparation of financial statements. Prepared and submitted VAT and NBT returns ensuring regulatory compliance. Assisted with internal and external audits by preparing required documentation and reports. Handled payroll processing, staff commissions, and HR-related disbursements. Supported senior management with budgeting, financial forecasting, and cost-control analysis. Maintained vendor payments, invoicing, and bank reconciliations to ensure smooth financial operations.
Management Trainee at Thrive Holdings (Pvt) Ltd
January 1, 2011 - January 1, 2013Rotated across departments including finance, procurement, and administration to gain a holistic view of operations. Assisted with preparation of financial documents, reconciliations, and budget summaries for senior management. Supported procurement activities including vendor sourcing, inventory tracking, and purchase order processing. Participated in internal audits and process improvement initiatives to streamline reporting and workflow efficiency. Built hands-on experience in cross-functional coordination and business documentation.
Management Trainee at Thrive Holdings (Pvt) Ltd
January 1, 2011 - January 1, 2013Rotated across departments including finance, procurement, and administration to gain a holistic view of business operations. Assisted in preparing financial documents, reconciliations, and budget summaries for senior management. Supported procurement with vendor sourcing, inventory tracking, and purchase order processing. Participated in internal audits and process improvement initiatives to streamline reporting and workflow efficiency. Gained hands-on experience in cross-functional coordination and business documentation.
Education
Postgraduate Diploma in Professional Marketing (Level 7) - CIM at The Chartered Institute of Marketing (CIM), UK
January 1, 2025 - January 1, 2025Bachelor of Commerce (BCom) at University of Kelaniya, Sri Lanka
January 1, 2016 - January 1, 2016Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing (APIDM)
January 1, 2021 - January 1, 2021Search Engine Optimization Masterclass at Asia Pacific Institute of Digital Marketing (APIDM)
January 1, 2021 - January 1, 2021Advance Diploma in Supplies & Materials Management at National Institute of Business Management (NIBM)
January 1, 2020 - January 1, 2020Postgraduate Diploma in Professional Marketing (Level 7) at The Chartered Institute of Marketing (CIM), UK
January 1, 2025 - January 1, 2025Bachelor of Commerce (BCom) at University of Kelaniya, Sri Lanka
January 1, 2016 - January 1, 2016Professional Diploma in Digital Marketing at Asia Pacific Institute of Digital Marketing (APIDM)
January 1, 2021 - January 1, 2021Advance Diploma in Supplies & Materials Management at National Institute of Business Management (NIBM)
January 1, 2020 - January 1, 2020Qualifications
MCIM Member (CIM) - Credential ID: 40224089
February 1, 2025 - August 14, 2026Generative AI in Modern Marketing
July 1, 2024 - August 14, 2026LinkedIn Advertising Masterclass
January 1, 2022 - August 14, 2026Google Ads Search Certification
January 1, 2021 - August 14, 2026LinkedIn Skill Assessment
January 1, 2022 - August 14, 2026MCIM Member (CIM) - Credential ID: 40224089
February 1, 2025 - August 14, 2026Generative AI in Modern Marketing - APIDM
July 1, 2024 - August 14, 2026LinkedIn Advertising Masterclass - APIDM
January 1, 2022 - August 14, 2026Google Ads Search Certification - Google
January 1, 2021 - August 14, 2026LinkedIn Skill Assessment - LinkedIn
January 1, 2022 - August 14, 2026Search Engine Optimization Masterclass - APIDM
January 11, 2030 - August 14, 2026Advance Diploma in Supplies & Materials Management (course)
January 1, 2020 - August 14, 2026Industry Experience
Media & Entertainment, Professional Services, Telecommunications, Retail, Financial Services, Government
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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