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I am a performance-driven marketing professional with 15+ years of full-funnel marketing experience driving lead generation, revenue growth, and ROI across B2B and B2C environments. I have a proven track record of managing $150K+/month budgets, improving lead quality by 30%+, reducing CPL by up to 50%, and delivering measurable conversion improvements within 3 months of campaign launch. I am a data-first, insight-led marketer who blends strategic rigor with hands-on execution across SEO, SEM, paid media, CRO, and analytics. I am AI-literate, proficient in AI models, prompt engineering, content creation, automation, and AI-powered brand content production—actively integrating AI into day-to-day marketing workflows. With a global perspective and experience collaborating with US-based teams, I’m focused on delivering impact for ambitious Indian and global businesses.…I am a performance-driven marketing professional with 15+ years of full-funnel marketing experience driving lead generation, revenue growth, and ROI across B2B and B2C environments. I have a proven track record of managing $150K+/month budgets, improving lead quality by 30%+, reducing CPL by up to 50%, and delivering measurable conversion improvements within 3 months of campaign launch. I am a data-first, insight-led marketer who blends strategic rigor with hands-on execution across SEO, SEM, paid media, CRO, and analytics. I am AI-literate, proficient in AI models, prompt engineering, content creation, automation, and AI-powered brand content production—actively integrating AI into day-to-day marketing workflows. With a global perspective and experience collaborating with US-based teams, I’m focused on delivering impact for ambitious Indian and global businesses.

Itishree Agarwal

Performance Marketer, Marketing Strategist, Marketing Consultant, +4

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I am a performance-driven marketing professional with 15+ years of full-funnel marketing experience driving lead generation, revenue growth, and ROI across B2B and B2C environments. I have a proven track record of managing $150K+/month budgets, improving lead quality by 30%+, reducing CPL by up to 50%, and delivering measurable conversion improvements within 3 months of campaign launch. I am a data-first, insight-led marketer who blends strategic rigor with hands-on execution across SEO, SEM, paid media, CRO, and analytics. I am AI-literate, proficient in AI models, prompt engineering, content creation, automation, and AI-powered brand content production—actively integrating AI into day-to-day marketing workflows. With a global perspective and experience collaborating with US-based teams, I’m focused on delivering impact for ambitious Indian and global businesses.…I am a performance-driven marketing professional with 15+ years of full-funnel marketing experience driving lead generation, revenue growth, and ROI across B2B and B2C environments. I have a proven track record of managing $150K+/month budgets, improving lead quality by 30%+, reducing CPL by up to 50%, and delivering measurable conversion improvements within 3 months of campaign launch. I am a data-first, insight-led marketer who blends strategic rigor with hands-on execution across SEO, SEM, paid media, CRO, and analytics. I am AI-literate, proficient in AI models, prompt engineering, content creation, automation, and AI-powered brand content production—actively integrating AI into day-to-day marketing workflows. With a global perspective and experience collaborating with US-based teams, I’m focused on delivering impact for ambitious Indian and global businesses.

Available to hire

I am a performance-driven marketing professional with 15+ years of full-funnel marketing experience driving lead generation, revenue growth, and ROI across B2B and B2C environments. I have a proven track record of managing $150K+/month budgets, improving lead quality by 30%+, reducing CPL by up to 50%, and delivering measurable conversion improvements within 3 months of campaign launch.

I am a data-first, insight-led marketer who blends strategic rigor with hands-on execution across SEO, SEM, paid media, CRO, and analytics. I am AI-literate, proficient in AI models, prompt engineering, content creation, automation, and AI-powered brand content production—actively integrating AI into day-to-day marketing workflows. With a global perspective and experience collaborating with US-based teams, I’m focused on delivering impact for ambitious Indian and global businesses.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder at Measure Marketing LLC

January 1, 2026 - Present

Founder of a performance marketing consultancy delivering end-to-end strategy across SEO, SEM, paid social, CRO, analytics, and reporting; applying AI-powered tools and AI brand content production; serving B2B/B2C clients with measurable improvements from day one.

Performance Marketing Strategist at Hart Associates Inc

September 1, 2021 - October 1, 2025

Led end-to-end performance marketing strategy across paid and organic channels; managed a monthly budget of $150,000; supervised a 2-person in-house team and multiple third-party agencies; achieved 30%+ year-on-year improvement in lead quality and reduced CPL by up to 50% through data-led optimization and full-funnel oversight.

Digital Marketing Strategist at Spur Interactiv

July 1, 2019 - February 1, 2020

Led SEO and SEM strategy with advanced use of Google Analytics, Tag Management, and Data Studio; managed paid search campaigns across healthcare, SaaS, and e-commerce; delivered data-led optimization and measurable performance improvements; earned internal recognition as a 'Digital Ninja' for analytical rigor.

Career Break

February 1, 2020 - September 1, 2021

Maternity & family sabbatical.

Digital Brand Manager at Balenzia.com

February 1, 2017 - August 1, 2018

Drove e-commerce revenue growth through Amazon and Flipkart advertising; led paid social strategy on Facebook and Instagram; managed influencer and blogger partnerships to expand brand reach; optimized marketplace listings and SEO to strengthen product visibility and sales velocity.

Regional Marketing Manager – Delhi NCR at Hindustan Times

December 1, 2012 - January 1, 2017

Built brand visibility for Hindustan (Vernacular) in the Delhi NCR market through large-scale outdoor branding and high-impact BTL events; led competition tracking and surveys to identify market gaps, contributing to a 15% increase in regional circulation; planned end-to-end activation programs and cross-functional collaborations to meet subscription targets.

Branded Content Sales Manager at Times of India & CNN-IBN

July 1, 2007 - November 1, 2012

Spearheaded the launch of the branded content vertical for Times of India, onboarding 10 new luxury and corporate clients nationally. At CNN-IBN, led end-to-end GTM strategy for the branded content vertical, including pricing, pitching, and developing original television content in collaboration with editorial and client brand teams; managed full client lifecycle from concept to on-air execution.

Career Break at Maternity & Family

February 1, 2020 - September 1, 2021

Maternity leave and family commitments as part of a career pause.

Education

PGDBM – Finance & Marketing at GHS -IMR, Kanpur

January 1, 2005 - January 1, 2007

Bachelor in Commerce at Kanpur University

January 1, 2002 - January 1, 2005

PGDBM – Finance & Marketing at GHS-IMR, Kanpur

January 1, 2005 - January 1, 2007

Bachelor in Commerce at Kanpur University

January 1, 2002 - January 1, 2005