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I'm an experienced sports marketing professional with over six years' experience in brand activations, influencer partnerships, and grassroots initiatives. I partner with cross-functional teams to craft regional strategies, launches, and campaigns that boost brand visibility and engagement. I enjoy building authentic connections within sports communities and empowering athletes, with a track record of leading teams, managing budgets, and delivering measurable results across B2B and B2C channels.…I'm an experienced sports marketing professional with over six years' experience in brand activations, influencer partnerships, and grassroots initiatives. I partner with cross-functional teams to craft regional strategies, launches, and campaigns that boost brand visibility and engagement. I enjoy building authentic connections within sports communities and empowering athletes, with a track record of leading teams, managing budgets, and delivering measurable results across B2B and B2C channels.

Chris Hughes

Marketing Strategist, Brand Strategist, Influencer Marketing Manager, +2

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I'm an experienced sports marketing professional with over six years' experience in brand activations, influencer partnerships, and grassroots initiatives. I partner with cross-functional teams to craft regional strategies, launches, and campaigns that boost brand visibility and engagement. I enjoy building authentic connections within sports communities and empowering athletes, with a track record of leading teams, managing budgets, and delivering measurable results across B2B and B2C channels.…I'm an experienced sports marketing professional with over six years' experience in brand activations, influencer partnerships, and grassroots initiatives. I partner with cross-functional teams to craft regional strategies, launches, and campaigns that boost brand visibility and engagement. I enjoy building authentic connections within sports communities and empowering athletes, with a track record of leading teams, managing budgets, and delivering measurable results across B2B and B2C channels.

Available to hire

I’m an experienced sports marketing professional with over six years’ experience in brand activations, influencer partnerships, and grassroots initiatives. I partner with cross-functional teams to craft regional strategies, launches, and campaigns that boost brand visibility and engagement.

I enjoy building authentic connections within sports communities and empowering athletes, with a track record of leading teams, managing budgets, and delivering measurable results across B2B and B2C channels.

Skills

Brand Identity

Email Marketing

Experience Level

Brand Identity

Intermediate

Email Marketing

Intermediate

Language

English

Fluent

Work Experience

Field Marketing Specialist at Red Bull UK

January 1, 2016 - January 1, 2020

Partnered with the Field Marketing Manager to craft and execute regional strategies, business plans and forecasts. Delivered national and global marketing best practices, including indirect sampling and third-party event activations, to maximise brand visibility. Built and developed relationships with key opinion leaders, local sports and cultural communities, ensuring strong brand integration. Led and managed a team of 7 Student Marketeers, driving product trials and expanding the university consumer base by owning campus initiatives. Supported national teams in event execution, managing key aspects of large-scale projects to enhance regional brand impact. Created and launched locally relevant initiatives aligned with global and national strategies.

Sales & Marketing Executive at Avec Sport (Just Sport Group)

January 1, 2020 - January 1, 2023

Led Leadership & Team Management; Created and executed a business plan for Red Bull in the North East. Led the activation plan for Red Bull Tyne Ride, driving attendance of 26,000 people. Delivered over 30 activations across key sporting playgrounds. Managed and contributed to sales exceeding £1m. Oversaw e-commerce sales across B2B & B2C platforms, optimising online performance. Developed and executed digital marketing strategies to raise brand awareness and engagement. Planned and implemented marketing campaigns, collaborating with social media partners to optimise content strategy. Identified and secured new business opportunities and managed key accounts across the UK, including professional football clubs.

Event & Brand Activation Sales & Marketing Intern at Avec Sport (Just Sport Group)

January 1, 2018 - January 1, 2020

Assisted in social media management and grassroots sports marketing initiatives. Supported sales and marketing efforts, contributing to overall business growth.