Available to hire
Hi, I’m Itzia Moreno Díaz, a graphic designer at heart, specializing in branding and storytelling. I’ve worked with agencies and production companies, and currently work as a freelance graphic designer and art director, helping clients shape their brands—defining guidelines, developing concepts, and translating ideas into meaningful visual narratives.
Many of my clients choose to work with me again because of my proven ability to design compelling pitch decks and brand manuals that elevate the aesthetic standards of their own client work. A significant portion of this work is confidential, as it supports projects in the pitch stage, but I would be happy to share relevant examples upon request.
I’d love the opportunity to contribute and help elevate your project. Please feel free to reach out if you’d like to see additional work or discuss how I can support your team.
Kind regards,
Itzia
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Swedish
Advanced
French
Advanced
Work Experience
Art Director at Brokendoll
November 30, 2022 - October 2, 2025Led brand manual development and enhanced the quality of brand identities for TV and streaming projects; produced impactful final artworks for a video game cover; led a design and animation team to create visual identities, title sequences, and marketing campaigns; oversaw pre-production to post-production shoots and collaborated with photographers, costume designers, makeup artists, and talent; recruited and onboarded new designers.
Art Director at BTF Media
December 1, 2021 - October 2, 2025Implemented steps to streamline workflows and improve collaboration between creative departments, script writers, managers and producers; managed projects from ideation to final art delivery; developed brand identities and asset systems; collaborated with photographers, animators and video editors on marketing campaigns for entertainment formats; created a workflow and file delivery system; maintained client communication and supported handover to client teams.
Graphic Designer at BTF Media
November 30, 2017 - October 2, 2025Designed graphic identities and brand manuals; produced a wide range of applications (packaging, posters, menus, uniforms) and collaborated with web developers to integrate design with apps and websites; captured product photography for social media and web; contributed to campaigns across multiple formats.
Freelance Designer at Freelance
August 1, 2009 - PresentDeveloped a visually impactful pitching approach that elevated how the company showcased work; delivered design methodologies and standardized timelines for creative pitch presentations; many pitch decks and shows.
Art Director at Brokendoll
November 30, 2022 - October 2, 2025Led brand identity development and visual direction for multiple projects, improving brand manual quality and consistency. Directed graphic design and animation work for marketing assets and game cover art, enhancing consumer interest and client satisfaction.
Art Director at BTF Media
December 31, 2021 - October 2, 2025Implemented workflows to streamline collaboration among creative teams, script writers, managers and producers. Managed brand identity work, graphics for campaigns across entertainment formats, and onboarding of new designers.
Graphic Designer at BTF Media
November 30, 2017 - October 2, 2025Designed graphic identities, brand manuals, and a wide range of applications; collaborated with photographers, animators and developers to deliver marketing assets for streaming content.
Freelance Designer at Freelance
August 1, 2009 - PresentIndependent graphic designer delivering brand identities, visual assets and pitch decks for TV shows and campaigns. Developed standardized design methodology to improve timelines and consistency across projects.
Art Director at Brokendoll
November 1, 2022 - October 2, 2025Led art direction and brand manual development for Brokendoll projects, elevating brand standards. Conceptualized and directed graphic design and animation for video game covers, titles and marketing campaigns. Led pre-production to post-production shoots, coordinating with photographers, costume designers, makeup artists and talent to deliver cohesive visuals. Maintained clear client communication and ensured smooth handover to the client’s Design and Marketing teams. Managed a team of designers, onboarding new members to align with established methodology and aesthetic standards. Key achievements included leading PROMAX 2022 concept/brand development and delivering high-impact art across campaigns.
Art Director at BTF Media
December 1, 2021 - October 2, 2025Implemented steps to streamline workflows across creative departments, improving collaboration with script writers, managers and producers. Led end-to-end project delivery, built networks with internal and external partners, and established the company’s brand identity. Designed banners, backdrops, print materials, social media content, website assets, presentations and pitch projects. Created a workflow system for file delivery between teams and programs; served as design lead for campaigns in entertainment formats.
Graphic Designer at BTF Media
November 1, 2017 - October 2, 2025Designed graphic identities and brand manuals; produced packaging, posters, menus, uniforms and a variety of applications for diverse clients. Collaborated with web developers to create visual elements for apps and websites; captured product visuals for social media aligned with brand aesthetics.
Freelance Designer at Freelance
August 1, 2009 - PresentIntroduced an innovative, visually impactful approach to pitching projects, significantly enhancing how the company showcased its work; most pitch presentations now include TV shows. Standardized design methodology, timelines, and essential graphic components to craft effective pitch decks and deliverables.
Art Director at Brokendoll
November 1, 2022 - October 2, 2025Led brand manual development and raised quality standards, reinforcing the company’s reputation for excellence. Created one of the most impactful final artworks for a video game cover, significantly increasing consumer interest and client satisfaction. Responsibilities included gathering briefs, briefing the creative team, maintaining aesthetic standards set by directors, and onboarding new designers. Developed brand designs for TV shows across major platforms; conceptualized and art directed the graphic design and animation of visual identities, title sequences, and marketing campaigns for streaming shows; managed pre-production through post-production of photoshoots in collaboration with photographers, costume designers, makeup artists, talent, and other creatives; ensured smooth handovers to the client’s Design and Marketing teams.
Art Director at BTF Media
December 1, 2021 - October 2, 2025Implemented steps to streamline workflows across creative departments, improving collaboration between script writers, managers and producers. Led projects from ideation to final art delivery and built networks with internal and external partners to ensure cohesive outcomes. Established and launched the company’s brand identity; designed banners, backdrops, print material, social media content, website assets, presentations, and pitch projects. Collaborated with photographers, animators, video editors and creative directors on marketing campaigns and created systems to facilitate workflow and file delivery across programs.
Graphic Designer at BTF Media
November 1, 2017 - October 2, 2025Designed graphic identities, brand manuals, and a wide variety of applications (packaging, menus, posters, uniforms) for diverse clients. Collaborated with web developers to create graphic elements for apps and websites, ensuring seamless integration of design and functionality. Photographed products for social media and website content, ensuring visuals aligned with brand aesthetics and engaged target audiences.
Freelance Designer at Freelance
August 1, 2009 - PresentIntroduced an innovative and visually impactful approach to pitching projects, significantly enhancing how the company showcased its work and capturing the attention of potential clients. Developed a design methodology that standardized timelines and defined essential graphic components to craft compelling pitch presentations, with many pitches focused on TV shows.
Art Director at BTF Media
November 1, 2017 - December 1, 2021Implemented essential steps to streamline the company’s workflows, ensuring better collaboration and communication between creative departments, script writers, managers and producers. Introduced an innovative and visually impactful approach to pitch deck projects and significantly enhanced the way the company showcased its work, which captured the attention of potential clients. Managed the formulation of a design methodology, standardizing timelines and defining essential graphic components of entertainment pitch decks. Key Achievements: Responsible for brand identity guidelines. Developed brand manuals, key arts and motion graphics for marketing campaigns. Led concept and brand development ensuring visual consistency and adaptability across various applications. Maintained clear communication with clients throughout the process and ensured smooth hand overs to client’s Design and Marketing teams.
Brand Art Director at Brokendoll
February 1, 2022 - November 1, 2022Enhanced the quality and standards of brand manual development, reinforcing the company’s reputation for excellence in this area.
Brand Art Director at barlow.agency
February 1, 2022 - November 1, 2022Enhanced the quality and standards of brand manual development, reinforcing the company’s reputation for excellence in this area.
Graphic Designer at BTF Media
September 1, 2015 - November 1, 2017Graphic design and visual communication work within entertainment projects, including brand identity guidelines, key arts, and marketing materials.
Education
Master in Visual Communication at Konstfack, University College of Arts, Craft and Design
January 1, 2014 - December 31, 2016Motion Design at Motion Pro Motion Design School
January 1, 2021 - January 1, 2021Bachelor in Graphic Design at Universidad Nacional Autónoma de México
January 1, 2007 - December 31, 2011Master in Visual Communication at Konstfack, University College of Arts, Craft and Design
January 1, 2014 - December 31, 2016Motion Design at Motion Pro Motion Design School
January 1, 2021 - October 2, 2025Bachelor in Graphic Design at Universidad Nacional Autónoma de México
January 1, 2007 - December 31, 2011Master in Visual Communication at Konstfack, University College of Arts, Craft and Design
January 1, 2014 - January 1, 2016Motion Design Course at Motion Pro Motion Design School
January 1, 2021 - October 2, 2025Bachelor in Graphic Design at Universidad Nacional Autónoma de México
January 1, 2007 - January 1, 2011Bachelor in Graphic Design at Universidad Nacional Autónoma de México
January 1, 2007 - December 31, 2011Master in Visual Communication at Konstfack, University College of Arts, Craft and Design
January 1, 2014 - December 31, 2016Motion Design School at Motion Pro Motion Design School
January 1, 2021 - December 31, 2021Master in Visual Communication at Konstfack, University College of Arts, Craft and Design
January 1, 2014 - January 1, 2016Motion Design School at Motion Pro Motion Design School
January 1, 2021 - January 1, 2021Bachelor in Graphic Design at Universidad Nacional Autónoma de México
January 1, 2007 - January 1, 2011Qualifications
Industry Experience
Media & Entertainment, Gaming, Software & Internet, Professional Services, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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