As a Marketing Manager, I go beyond creating compelling content and high-performing campaigns. I partner with business leaders to shape growth strategies and strengthen the overall business development. With a clear, realistic vision, I design marketing strategies that help brands reach their next level, generating value for both the company and the communities and stakeholders they impact. I thrive on purpose-driven work that delivers measurable growth and meaningful engagement.…

Iulia Pardau

As a Marketing Manager, I go beyond creating compelling content and high-performing campaigns. I partner with business leaders to shape growth strategies and strengthen the overall business development. With a clear, realistic vision, I design marketing strategies that help brands reach their next level, generating value for both the company and the communities and stakeholders they impact. I thrive on purpose-driven work that delivers measurable growth and meaningful engagement.…

Available to hire

As a Marketing Manager, I go beyond creating compelling content and high-performing campaigns. I partner with business leaders to shape growth strategies and strengthen the overall business development. With a clear, realistic vision, I design marketing strategies that help brands reach their next level, generating value for both the company and the communities and stakeholders they impact. I thrive on purpose-driven work that delivers measurable growth and meaningful engagement.

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Skills

Experience Level

Language

English
Fluent
French
Intermediate
Romanian, Moldavian, Moldovan
Fluent
Czech
Beginner

Work Experience

Growth Marketing Manager at BTP Provider & Next Consult
April 1, 2021 - Present
Own the B2B marketing strategy and execution for two technology business units; manage budgets and multi-channel demand programs aligned with growth and pipeline objectives; lead digital campaigns, events, and partner co-marketing initiatives with global vendors; collaborate with sales on lead generation and revenue alignment; manage agencies and partners; oversee brand positioning, content, PR, and employer branding; lead and coordinate the marketing team.
Marketing Consultant at Self-employed / Independent
January 1, 2017 - Present
Advised businesses on internal and external communication strategy, brand positioning, and personal branding development; designed and implemented integrated online and offline marketing initiatives, including inbound and content marketing programs; delivered copywriting, creative concepts, and social media strategies to improve visibility and engagement.
Social Media & Content Manager at Restaurant (Local)
August 1, 2020 - May 1, 2021
Managed social media and content to showcase the restaurant's personality and engage the community; planned and ran online and offline campaigns, coordinated with suppliers and delivery platforms; supported events and PR to bring guests in and strengthen the brand's local presence.
Content Marketing Specialist at ERKA Communications
February 1, 2019 - February 1, 2020
Content marketing strategies and implementation; social media management; inbound marketing campaign execution; development of 360° content marketing strategies and HubSpot campaigns.
Slogans, Web Content, Social Media Specialist
April 1, 2015 - December 31, 2017
Slogans, website content, social media, blogging, and press releases; creative online and offline concepts; growth marketing mindset and content direction.

Education

Master's in Advertising at Babes-Bolyai University, Cluj-Napoca - Faculty of Politics, Administration & Communication
January 1, 2008 - January 1, 2010
Bachelor Degree in Economics at Babes-Bolyai University, Cluj-Napoca - Faculty Economics & Management
January 1, 2005 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Retail, Travel & Hospitality, Professional Services

Skills

Experience Level