I’m a Senior Visual Designer with 9+ years of experience creating high-quality digital graphics, branding assets, and e-commerce visuals. I specialize in product mockups, lifestyle imagery, ad creatives, and marketing visuals that elevate brand perception and drive conversions. I’ve worked with US-based companies and global clients, delivering consistent, pixel-perfect designs for e-commerce, SaaS, and print-on-demand brands. My workflow focuses on clean design systems, realistic visuals, and scalable templates. Tools: Adobe Photoshop, Illustrator, InDesign, After Effects, Canva, Figma Focus: Branding, Product Mockups, E-commerce Visuals, Social Media & Paid Ads I’m available for remote contract and retainer-based projects…

Ivana Grujić

I’m a Senior Visual Designer with 9+ years of experience creating high-quality digital graphics, branding assets, and e-commerce visuals. I specialize in product mockups, lifestyle imagery, ad creatives, and marketing visuals that elevate brand perception and drive conversions. I’ve worked with US-based companies and global clients, delivering consistent, pixel-perfect designs for e-commerce, SaaS, and print-on-demand brands. My workflow focuses on clean design systems, realistic visuals, and scalable templates. Tools: Adobe Photoshop, Illustrator, InDesign, After Effects, Canva, Figma Focus: Branding, Product Mockups, E-commerce Visuals, Social Media & Paid Ads I’m available for remote contract and retainer-based projects…

Available to hire

I’m a Senior Visual Designer with 9+ years of experience creating high-quality digital graphics, branding assets, and e-commerce visuals. I specialize in product mockups, lifestyle imagery, ad creatives, and marketing visuals that elevate brand perception and drive conversions.
I’ve worked with US-based companies and global clients, delivering consistent, pixel-perfect designs for e-commerce, SaaS, and print-on-demand brands. My workflow focuses on clean design systems, realistic visuals, and scalable templates.
Tools: Adobe Photoshop, Illustrator, InDesign, After Effects, Canva, Figma
Focus: Branding, Product Mockups, E-commerce Visuals, Social Media & Paid Ads
I’m available for remote contract and retainer-based projects

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Work Experience

Senior Visual Designer at Gooten
March 1, 2022 - June 1, 2025
Promoted to Senior Visual Designer in 2022 after successfully onboarding and training a new team member and consistently delivering high-quality work. Created catalogue images and visual assets for Gooten’s Photo Editor. Designed product templates and mockups to support user customization and improve platform usability. Led visual integration of new products into the system, ensuring consistency and quality. Developed 3D product mockups using tools like MediaModifier to enhance product presentation.
Visual Designer at Gooten
October 1, 2019 - March 1, 2022
Designed catalogue images, product templates, and visual assets for the Photo Editor. Collaborated with product and development teams on the integration of new products into the platform. Created 3D product mockups and visual references to support marketing and user experience. Built strong internal documentation for asset workflows and contributed to visual quality standards.

Education

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Qualifications

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Industry Experience

Other
    Diverse Client Projects & Short-Term Collaborations
    Diverse Client Projects & Short-Term Collaborations This section includes a collection of shorter collaborations with various clients, featuring a range of different projects. It covers social media content such as posts, stories, and YouTube thumbnails, along with other visual materials created for multiple brands. The work demonstrates versatility across different formats and styles, tailored to the specific needs and identities of each client.…
    Smart object mockup
    Smart object mockup This mockup uses a smart object, allowing you to easily insert your design and have it automatically adapt to the product. Both the product color and background are fully customizable. The first image shows the blank mockup, the second displays the applied design, and the third demonstrates color adjustments for both the product and background.…
    Social Media and Email Concept
    Well.be – Social Media & Email Campaign Design For this project, I created promotional visuals for a beauty collagen campaign across multiple digital formats. The deliverables included social media posts in three sizes: 1:1, 16:9, and 9:16, adapted for different platforms and placements. I also designed a matching email layout to keep the campaign consistent across social media and email marketing. The focus was on a clean beauty aesthetic, strong promotional messaging, clear hierarchy, and a polished layout that highlights the product, discount, and key benefits in a visually engaging way.…
    Full Branding Package for a Beauty Salon

    Built a strong visual identity for a beauty salon from the ground up, crafting a modern logo, elegant color palette, and typography. Extended the brand across digital and print materials, including Instagram content, highlight icons, promotional flyers, and gift cards, while also creating photos and videos to ensure consistency and elevate the overall brand experience.

    Product Catalog

    Designed a digital flyer optimised for both web and mobile. Focused on creating visually engaging content with consistent branding and a clear message. Presented the final design through realistic mockups to showcase its look and feelv in real-world use.

    Meta Ad Designs | Google Ad Designs

    This project showcases a social media campaign design consisting of five visual posts and a video ad created in Adobe After Effects. The focus was on developing a consistent and engaging visual direction that strengthens the brand’s online presence and communicates a modern, professional look across platforms. The motion video, designed to complement the static visuals, is available to watch directly on the Behance project page.