Available to hire
I’m Iván Botero, a performance-driven online marketing and paid media specialist with over 9 years of experience optimizing PPC and programmatic campaigns to reduce costs and increase conversions. I enjoy turning data into action—testing landing pages, refining audience targeting, and improving CRM and funnel performance so campaigns perform better across Europe and international retail accounts.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Online Marketing & Paid Media Performance & AI Strategy at Brain Agency 360
August 1, 2024 - July 1, 2026Led online marketing and paid media performance efforts, focusing on AI-driven and data-led campaign strategy across paid channels. Worked on performance improvement initiatives aimed at maximizing KPIs such as C(P)L, C(R)A, and ROAS through funnel optimization and testing.
Senior Online Marketing Manager at Brain Agency 360
January 1, 2024 - PresentPlan and execute 360 marketing actions in AI-enabled (online and mixed) campaigns to position product lines and brands, achieving highly qualified leads, increasing sales and optimizing KPIs (Purchases, CPL, CPA, ROAS, ROI).
Growth and Online Marketing Manager at Brain Agency 360
January 1, 2024 - PresentLed AI-driven strategies reducing CPA by 25% and boosting ROAS via predictive modeling and generative AI for creatives. Optimized funnels with AI-powered audience segmentation, improving conversion rates by 19%, supporting smart decisions and sustained growth.
Paid Media and Online Marketing Manager at Strongpoint
December 1, 2023 - September 19, 2025Senior Online Marketing Manager with over 11 years of experience in digital strategies and performance-driven paid media; specialized in AI applied to marketing, including predictive audience modeling, campaign automation, content generation, and advanced analytics, to maximize ROAS and reduce CPA. I optimize funnels with AI-powered audience segmentation, driving conversion rate improvements and sustained growth across campaigns.
Senior Online Marketing Manager at StrongPoint
December 1, 2023 - September 19, 2025Senior Online Marketing Manager with over 11 years of experience in digital strategies and performance-driven paid media. Specialized in AI-assisted marketing, including predictive audience modeling, campaign automation, content generation, and advanced analytics to maximize ROAS and lead generation.
Paid Media and Online Manager at StrongPoint.com/es
December 1, 2023 - August 27, 2025Planned and executed 360 marketing actions supported in AI (online and mix) to position product lines and brand, achieving highly qualified leads, increasing sales, and optimizing KPIs (Purchases, CPL, CPA, ROAS, ROI).
Paid Media and Online Manager at Strongpoint
December 1, 2023 - August 27, 2025Planned and executed 360 degree marketing actions supported by AI (online and mix) positioning product lines and brand, achieving highly qualified leads, increased sales, and optimized KPIs such as purchases, CPL, CPA, ROAS, and ROI.
Growth and Online Marketing Manager at Amazon.es
December 1, 2022 - September 19, 2025Led AI-driven strategies that reduced CPA by 25% and boosted ROAS through predictive modelling for creatives. Optimized funnels with AI-powered audience segmentation, improving conversion rates by 19% and sustaining growth.
Growth and Online Marketing Manager at BrainAgency360.com
December 1, 2022 - August 27, 2025Led AI-driven strategies that reduced CPA by 25% and boosted ROAS through predictive modeling and generative AI for creatives. Optimized funnels with AI-powered audience segmentation, improving conversion rates by 19% and driving sustained growth.
Media Account Manager at Amazon ES
December 1, 2022 - August 27, 2025Set up and optimized programmatic campaigns focused on performance, reporting KPI achievements to drive strong results for sales, leads, and campaign management.
Online Marketing Manager at IMF Formación
March 1, 2022 - September 19, 2025Managed and executed an international online marketing plan that qualified leads, increased acquisition of potential clients, and consolidated sales.
Online Marketing Manager at IMF.com
March 1, 2022 - September 19, 2025Managed and executed an international online marketing plan that qualified leads, increased acquisition of potential clients and consolidated sales.
Digital Marketing & Paid Media Manager | Performance & AI Strategy at IMF.com
March 1, 2022 - August 27, 2025Planned and executed international online marketing plans for generating leads and converting sales in Spain and LATAM through organic and paid campaigns.
Digital Marketing & Paid Media Manager | Performance & AI Strategy at IMF
March 1, 2022 - August 27, 2025Planned and executed international online marketing plans aimed at generating leads and converting them to sales across Spain and Latin America using both organic and paid campaigns.
Growth and Paid Media Specialist at Amazon Spain
February 1, 2022 - January 1, 2024Optimized and restructured IA strategies and online ad tactics to reduce CPA by 22–28%. Improved conversion rates by 10–14% through funnel optimization and performance testing in European campaigns. Achieved ROAS of 7x+ in international retail campaigns.
Paid Media and Online Marketing Specialist at IMF
February 1, 2020 - March 1, 2022Reduced CPL by 29% through audience refinement and funnel optimization. Increased lead-to-enrollment conversion rate from 3.2% to 4.5% through landing page testing and CRM integration.
Growth and Online Marketing Manager at Amazon.es
February 1, 2020 - September 19, 2025Growth and Online Marketing Manager responsible for growth and online marketing, implementing AI-driven strategies to reduce CPA by 25% and boost ROAS through predictive modeling; optimized funnels with AI-powered audience segmentation, improving conversion rates by 19% and sustaining growth.
Media Account Manager at GKFX.es
February 1, 2020 - September 19, 2025Managed and provided setup and optimization focused on performance of programmatic campaigns, reporting and KPI achievements; assisted in driving strong performances for sales, leads and campaign management.
Media Account Manager at GKFX.es
February 1, 2020 - September 19, 2025Managed and provided setup and optimization focused on programmatic campaigns, reporting and KPIs to drive strong performance for sales, leads and campaign management.
Media Account Manager at GKFX.es
February 1, 2020 - August 27, 2025Managed and optimized programmatic campaigns with a focus on performance, reporting, and KPI achievements to drive strong performance for sales, leads, and campaign management.
Online Marketing Manager at GKFX
February 1, 2020 - August 27, 2025Managed and executed an international online marketing plan that qualified leads and increased acquisition of potential clients, consolidating sales.
Paid Media & Ads Specialist at Avatrade.es
June 1, 2016 - February 1, 2020Increased ROAS from 3.1x to 4.2x through keyword restructuring, bid optimization, and audience expansion. Reduced CAC by 24% while scaling campaign spend by +40%. Improved CTR by 18% through systematic creative and asset testing.
Online Marketing and Performance Specialist at OnlineOnTime.es
May 1, 2016 - August 27, 2025Planned, executed, and optimized online marketing plans for different corporate clients requiring results in SEO, SEM, and performance support.
Online Marketing and Performance Specialist at Onlineontime.es
May 1, 2016 - August 27, 2025Planned, executed, and optimized online marketing plans for various corporate clients requiring results in SEO, SEM, and performance support.
Online Marketing and Performance Specialist at Online Ontime.es
December 1, 2012 - May 1, 2016Delivered average ROAS between 3x and 4.5x depending on vertical. Reduced CPA by 18–22% through keyword optimization and landing page improvements. Increased lead generation volume by 30–40% across multiple accounts.
Online Marketing Coordinator
December 1, 2012 - May 1, 2016Reduced CAC by 20–25% through advanced segmentation and bid optimization. Increased qualified trading account registrations by 35% through funnel optimization.
Paid Media and Online Marketing Specialist at Agencia I de UP
November 1, 2012 - August 27, 2025Planned and executed digital marketing proposals and campaigns with improvement actions in web and applications, CPL recruitment campaigns, ads in networks, and web analysis oriented to strategic objectives.
Paid Media and Online Marketing Specialist at Agencia IDEUP
November 1, 2012 - August 27, 2025Planned and executed digital marketing proposals and campaigns with improvement actions in web and applications, CPL recruitment campaigns, ads in networks, and web analysis oriented to strategic objectives.
Paid Media and Online Marketing Specialist (acquisition campaigns) at Agencia Ideupnono (Dated as Nov 2010 - Nov 2012)
November 1, 2010 - November 1, 2012Executed acquisition campaigns across Google Ads and social media for SMB clients. Improved conversion rates by 12–15% through landing page optimization. Delivered CPA reductions of around 15% after campaign restructuring.
Education
Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - August 27, 2025Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - August 27, 2025Bachelor in Marketing and Communications at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Bachelor in Marketing and Communications at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - October 1, 2026Bachelor in Marketing and Communication at Universidad Carlos III de Madrid
January 11, 2030 - October 1, 2026Qualifications
Bachelor in Marketing and Communication
January 11, 2030 - August 27, 2025English Level C1
January 11, 2030 - August 27, 2025HTML5 Editor
January 11, 2030 - August 27, 2025SEO Google Marketing Platform
January 11, 2030 - August 27, 2025Zoho CRM / Salesforce CRM / HubSpot
January 11, 2030 - August 27, 2025Bachelor in Marketing and Communication
January 11, 2030 - August 27, 2025English Level C1
January 11, 2030 - August 27, 2025HTML5 Editor
January 11, 2030 - August 27, 2025SEO Google Marketing Platform
January 11, 2030 - August 27, 2025Zoho CRM
January 11, 2030 - August 27, 2025Salesforce CRM
January 11, 2030 - August 27, 2025HubSpot
January 11, 2030 - August 27, 2025English Level C1
January 11, 2030 - September 19, 2025English Level C1
January 11, 2030 - September 19, 2025Executive course IA applied to Business & Online Marketing
January 11, 2030 - October 1, 2026English level C1
January 11, 2030 - October 1, 2026SEO Google Marketing Platform
January 11, 2030 - October 1, 2026HTMl 5 Editor
January 11, 2030 - October 1, 2026Technical training (Brain 360 operations manager)
January 11, 2030 - October 1, 2026CRM and HubSpot/Salesforce training
January 11, 2030 - October 1, 2026Industry Experience
Financial Services, Education, Retail, Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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