Available to hire
Hi there, I’m Iván Botero. I’m a Senior Online Marketing Manager with over 11 years of experience in digital strategies and performance-driven paid media.
I specialize in AI-powered marketing, including predictive audience modeling, campaign automation, content generation, and advanced analytics, to maximize ROAS and reduce CPA. I plan and execute international online marketing plans to generate leads and convert them into sales across Spain and Latin America, working across banking, technology, education, and retail sectors.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Senior Online Marketing Manager at Brain Agency 360
January 1, 2024 - PresentPlan and execute 360 marketing actions in AI-enabled (online and mixed) campaigns to position product lines and brands, achieving highly qualified leads, increasing sales and optimizing KPIs (Purchases, CPL, CPA, ROAS, ROI).
Growth and Online Marketing Manager at Brain Agency 360
January 1, 2024 - PresentLed AI-driven strategies reducing CPA by 25% and boosting ROAS via predictive modeling and generative AI for creatives. Optimized funnels with AI-powered audience segmentation, improving conversion rates by 19%, supporting smart decisions and sustained growth.
Paid Media and Online Marketing Manager at Strongpoint
December 1, 2023 - September 19, 2025Senior Online Marketing Manager with over 11 years of experience in digital strategies and performance-driven paid media; specialized in AI applied to marketing, including predictive audience modeling, campaign automation, content generation, and advanced analytics, to maximize ROAS and reduce CPA. I optimize funnels with AI-powered audience segmentation, driving conversion rate improvements and sustained growth across campaigns.
Senior Online Marketing Manager at StrongPoint
December 1, 2023 - September 19, 2025Senior Online Marketing Manager with over 11 years of experience in digital strategies and performance-driven paid media. Specialized in AI-assisted marketing, including predictive audience modeling, campaign automation, content generation, and advanced analytics to maximize ROAS and lead generation.
Paid Media and Online Manager at StrongPoint.com/es
December 1, 2023 - August 27, 2025Planned and executed 360 marketing actions supported in AI (online and mix) to position product lines and brand, achieving highly qualified leads, increasing sales, and optimizing KPIs (Purchases, CPL, CPA, ROAS, ROI).
Paid Media and Online Manager at Strongpoint
December 1, 2023 - August 27, 2025Planned and executed 360 degree marketing actions supported by AI (online and mix) positioning product lines and brand, achieving highly qualified leads, increased sales, and optimized KPIs such as purchases, CPL, CPA, ROAS, and ROI.
Growth and Online Marketing Manager at Amazon.es
December 1, 2022 - September 19, 2025Led AI-driven strategies that reduced CPA by 25% and boosted ROAS through predictive modelling for creatives. Optimized funnels with AI-powered audience segmentation, improving conversion rates by 19% and sustaining growth.
Growth and Online Marketing Manager at BrainAgency360.com
December 1, 2022 - August 27, 2025Led AI-driven strategies that reduced CPA by 25% and boosted ROAS through predictive modeling and generative AI for creatives. Optimized funnels with AI-powered audience segmentation, improving conversion rates by 19% and driving sustained growth.
Media Account Manager at Amazon ES
December 1, 2022 - August 27, 2025Set up and optimized programmatic campaigns focused on performance, reporting KPI achievements to drive strong results for sales, leads, and campaign management.
Online Marketing Manager at IMF Formación
March 1, 2022 - September 19, 2025Managed and executed an international online marketing plan that qualified leads, increased acquisition of potential clients, and consolidated sales.
Online Marketing Manager at IMF.com
March 1, 2022 - September 19, 2025Managed and executed an international online marketing plan that qualified leads, increased acquisition of potential clients and consolidated sales.
Digital Marketing & Paid Media Manager | Performance & AI Strategy at IMF.com
March 1, 2022 - August 27, 2025Planned and executed international online marketing plans for generating leads and converting sales in Spain and LATAM through organic and paid campaigns.
Digital Marketing & Paid Media Manager | Performance & AI Strategy at IMF
March 1, 2022 - August 27, 2025Planned and executed international online marketing plans aimed at generating leads and converting them to sales across Spain and Latin America using both organic and paid campaigns.
Growth and Online Marketing Manager at Amazon.es
February 1, 2020 - September 19, 2025Growth and Online Marketing Manager responsible for growth and online marketing, implementing AI-driven strategies to reduce CPA by 25% and boost ROAS through predictive modeling; optimized funnels with AI-powered audience segmentation, improving conversion rates by 19% and sustaining growth.
Media Account Manager at GKFX.es
February 1, 2020 - September 19, 2025Managed and provided setup and optimization focused on performance of programmatic campaigns, reporting and KPI achievements; assisted in driving strong performances for sales, leads and campaign management.
Media Account Manager at GKFX.es
February 1, 2020 - September 19, 2025Managed and provided setup and optimization focused on programmatic campaigns, reporting and KPIs to drive strong performance for sales, leads and campaign management.
Media Account Manager at GKFX.es
February 1, 2020 - August 27, 2025Managed and optimized programmatic campaigns with a focus on performance, reporting, and KPI achievements to drive strong performance for sales, leads, and campaign management.
Online Marketing Manager at GKFX
February 1, 2020 - August 27, 2025Managed and executed an international online marketing plan that qualified leads and increased acquisition of potential clients, consolidating sales.
Online Marketing and Performance Specialist at OnlineOnTime.es
May 1, 2016 - August 27, 2025Planned, executed, and optimized online marketing plans for different corporate clients requiring results in SEO, SEM, and performance support.
Online Marketing and Performance Specialist at Onlineontime.es
May 1, 2016 - August 27, 2025Planned, executed, and optimized online marketing plans for various corporate clients requiring results in SEO, SEM, and performance support.
Paid Media and Online Marketing Specialist at Agencia I de UP
November 1, 2012 - August 27, 2025Planned and executed digital marketing proposals and campaigns with improvement actions in web and applications, CPL recruitment campaigns, ads in networks, and web analysis oriented to strategic objectives.
Paid Media and Online Marketing Specialist at Agencia IDEUP
November 1, 2012 - August 27, 2025Planned and executed digital marketing proposals and campaigns with improvement actions in web and applications, CPL recruitment campaigns, ads in networks, and web analysis oriented to strategic objectives.
Education
Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - August 27, 2025Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - August 27, 2025Bachelor in Marketing and Communications at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Bachelor in Marketing and Communications at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Master in Strategic Online Marketing at Universidad Carlos III de Madrid
January 11, 2030 - September 19, 2025Qualifications
Bachelor in Marketing and Communication
January 11, 2030 - August 27, 2025English Level C1
January 11, 2030 - August 27, 2025HTML5 Editor
January 11, 2030 - August 27, 2025SEO Google Marketing Platform
January 11, 2030 - August 27, 2025Zoho CRM / Salesforce CRM / HubSpot
January 11, 2030 - August 27, 2025Bachelor in Marketing and Communication
January 11, 2030 - August 27, 2025English Level C1
January 11, 2030 - August 27, 2025HTML5 Editor
January 11, 2030 - August 27, 2025SEO Google Marketing Platform
January 11, 2030 - August 27, 2025Zoho CRM
January 11, 2030 - August 27, 2025Salesforce CRM
January 11, 2030 - August 27, 2025HubSpot
January 11, 2030 - August 27, 2025English Level C1
January 11, 2030 - September 19, 2025English Level C1
January 11, 2030 - September 19, 2025Industry Experience
Financial Services, Education, Retail, Media & Entertainment, Software & Internet, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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