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Brand and Creative Strategist with 10+ years of experience developing audience-led, insight-driven campaigns across OOH, experiential, integrated marketing, and MICE. Combines a designer's instinct for visual storytelling with a strategist's rigour for market research, brand positioning, and consumer behaviour analysis. Proven track record of translating client briefs into compelling brand narratives and multi-touchpoint campaign strategies — across healthcare, finance, FMCG, tourism, and tech. A fast and adaptive learner who rapidly acquires new skills and tools — including Adobe CC, Figma, Sketchup, and Autodesk — to consistently deliver results. Holds a BSc in Marketing and a current certification in Integrated Digital Marketing with Generative AI.…Brand and Creative Strategist with 10+ years of experience developing audience-led, insight-driven campaigns across OOH, experiential, integrated marketing, and MICE. Combines a designer's instinct for visual storytelling with a strategist's rigour for market research, brand positioning, and consumer behaviour analysis. Proven track record of translating client briefs into compelling brand narratives and multi-touchpoint campaign strategies — across healthcare, finance, FMCG, tourism, and tech. A fast and adaptive learner who rapidly acquires new skills and tools — including Adobe CC, Figma, Sketchup, and Autodesk — to consistently deliver results. Holds a BSc in Marketing and a current certification in Integrated Digital Marketing with Generative AI.

Ivan

Designer, Brand Strategist, Event Visualizer, +2

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Brand and Creative Strategist with 10+ years of experience developing audience-led, insight-driven campaigns across OOH, experiential, integrated marketing, and MICE. Combines a designer's instinct for visual storytelling with a strategist's rigour for market research, brand positioning, and consumer behaviour analysis. Proven track record of translating client briefs into compelling brand narratives and multi-touchpoint campaign strategies — across healthcare, finance, FMCG, tourism, and tech. A fast and adaptive learner who rapidly acquires new skills and tools — including Adobe CC, Figma, Sketchup, and Autodesk — to consistently deliver results. Holds a BSc in Marketing and a current certification in Integrated Digital Marketing with Generative AI.…Brand and Creative Strategist with 10+ years of experience developing audience-led, insight-driven campaigns across OOH, experiential, integrated marketing, and MICE. Combines a designer's instinct for visual storytelling with a strategist's rigour for market research, brand positioning, and consumer behaviour analysis. Proven track record of translating client briefs into compelling brand narratives and multi-touchpoint campaign strategies — across healthcare, finance, FMCG, tourism, and tech. A fast and adaptive learner who rapidly acquires new skills and tools — including Adobe CC, Figma, Sketchup, and Autodesk — to consistently deliver results. Holds a BSc in Marketing and a current certification in Integrated Digital Marketing with Generative AI.

Available to hire

Brand and Creative Strategist with 10+ years of experience developing audience-led, insight-driven campaigns across OOH, experiential, integrated marketing, and MICE. Combines a designer’s instinct for visual storytelling with a strategist’s rigour for market research, brand positioning, and consumer behaviour analysis. Proven track record of translating client briefs into compelling brand narratives and multi-touchpoint campaign strategies — across healthcare, finance, FMCG, tourism, and tech. A fast and adaptive learner who rapidly acquires new skills and tools — including Adobe CC, Figma, Sketchup, and Autodesk — to consistently deliver results. Holds a BSc in Marketing and a current certification in Integrated Digital Marketing with Generative AI.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Designer & Creative Strategist (MICE Division) at Kingsmen Creatives Ltd

May 1, 2024 - September 1, 2025

Pitched, proposed, and adapted creative concepts and graphics across MICE event touchpoints including pre-event marketing, websites, on-site collaterals, and post-event communications. Maintained strong aesthetic quality and consistent brand messaging while responding to evolving client objectives and annual campaign shifts.

Brand and Creative Strategist at Kingsmen Creatives Ltd

April 1, 2021 - May 1, 2024

Drove end-to-end brand and campaign strategy for a diverse portfolio of 15+ clients annually—conducting audience research, defining positioning, and translating consumer insights into integrated OOH, experiential, and digital campaigns across healthcare, finance, government, and FMCG. Rebranded Mayer and Mistral by facilitating multi-level focus groups and market research, and created brand guidelines unifying all customer-facing touchpoints.