Ivan
Brand and Creative Strategist with 10+ years of experience developing audience-led, insight-driven campaigns across OOH, experiential, integrated marketing, and MICE.
About
Brand and Creative Strategist with 10+ years of experience developing audience-led, insight-driven campaigns across OOH, experiential, integrated marketing, and MICE. Combines a designer’s instinct for visual storytelling with a strategist’s rigour for market research, brand positioning, and consumer behaviour analysis. Proven track record of translating client briefs into compelling brand narratives and multi-touchpoint campaign strategies — across healthcare, finance, FMCG, tourism, and tech. A fast and adaptive learner who rapidly acquires new skills and tools — including Adobe CC, Figma, Sketchup, and Autodesk — to consistently deliver results. Holds a BSc in Marketing and a current certification in Integrated Digital Marketing with Generative AI.
- 4 years' experience
- Joined July 2026
Industry experience
- Healthcare
- Financial Services
- Government
- Retail
- Media & Entertainment
- Travel & Hospitality
- Professional Services
- Consumer Goods
Work experience
Pitched, proposed, and adapted creative concepts and graphics across MICE event touchpoints including pre-event marketing, websites, on-site collaterals, and post-event communications. Maintained strong aesthetic quality and consistent brand messaging while responding to evolving client objectives and annual campaign shifts.
Drove end-to-end brand and campaign strategy for a diverse portfolio of 15+ clients annually—conducting audience research, defining positioning, and translating consumer insights into integrated OOH, experiential, and digital campaigns across healthcare, finance, government, and FMCG. Rebranded Mayer and Mistral by facilitating multi-level focus groups and market research, and created brand guidelines unifying all customer-facing touchpoints.
Certifications and awards
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