Available to hire
I’m Ivan Suganda, a digital marketing strategist leading a team to handle diverse clients, brands, and products/services across Singapore and Indonesia. I thrive on turning data into actionable plans and I excel at driving website traffic and online sales through social media, SEO, content creation, and digital advertising.
I specialise in developing and executing integrated campaigns, overseeing social media accounts (Twitter and Facebook), and building comprehensive communication strategies. I enjoy sharing knowledge through public trainings and hands-on workshops, and I welcome collaboration with new clients across Southeast Asia.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Advanced
Indonesian
Fluent
Work Experience
Digital Marketing Senior Manager at Bhinneka.com - IT Retail Online
December 31, 2013 - August 10, 2025Managed clients from Singapore, Indonesia, and Thailand, overseeing content creation for social media platforms, developing digital advertising campaigns, and implementing SEO strategies. Successfully acquired ten thousand new followers on Twitter and Facebook within the first year, achieving engagement rates of 3% to 10% per post. Developed comprehensive communication strategies encompassing marketing events, games, and exhibitions to drive traffic to the website and enhance brand awareness, resulting in approximately ten thousand monthly visitors with a low bounce rate. Promoted in 2014 to manage the digital ads team of six individuals, delivering tailored digital marketing campaigns and optimizing business presence across social media, YouTube, and Google. Also provided supportive functions such as graphic design, website development, and photography/video production. Conducted public and private training on online business and digital marketing.
Marketing Communication Manager / Social Media Specialist at FUNIT - Creative Agency
December 31, 2015 - August 10, 2025Initially employed in a marketing communication role with expanding responsibilities to managing social media accounts for Twitter and Facebook. Successfully grew social media presence and engagement, supporting the company’s marketing activities and brand awareness goals.
Digital Marketing Manager at ps & co Brand Marketing Consultancy - Remote
January 1, 2015 - PresentDevelop and execute comprehensive digital marketing strategies aligned with clients’ objectives. Design tactical plans to achieve optimal results in digital marketing campaigns. Lead and motivate the digital marketing team, providing guidance and support. Oversee the implementation of marketing campaigns across various platforms, ensuring alignment with brand vision and measurable outcomes. Manage digital marketing budgets effectively to optimize ROI and make strategic adjustments based on campaign performance.
Senior Manager, Digital Marketing at Bhinneka.com
December 31, 2013 - September 22, 2025Managed social media accounts and digital ad campaigns for clients across Singapore, Indonesia, and Thailand; oversaw content creation for social media; implemented SEO strategies; led a team to deliver integrated digital marketing programs.
Digital Ads Team Manager at Bhinneka.com
January 1, 2015 - September 22, 2025Promoted to manager of the digital ads team; oversaw a six-person team; designed and executed end-to-end digital campaigns; coordinated across channels to meet client objectives.
Digital Marketing Senior Manager at PT Tukang Marketing Nusantara (The Tukang Marketing)
January 1, 2015 - PresentLead the digital marketing team; oversee campaigns across websites and social channels, including social media, YouTube, and Google; manage budgets; ensure ROI and alignment with client brand vision; coordinate with multiple platforms and clients.
Social Media Specialist and Marketing Communications / Digital Marketing Senior Manager at Bhinneka.com - IT Retail Online
December 31, 2013 - September 22, 2025Led social media accounts for Twitter and Facebook; developed and executed digital marketing campaigns; managed a digital ads team of six; achieved ~10,000 new followers in the first year with 3-10% engagement per post; built comprehensive communication strategies; drove website traffic and online sales.
Marketing Communications / Digital Marketing Manager at FUNiT - Creative Agency
December 31, 2015 - September 22, 2025Oversaw digital marketing campaigns and content creation; implemented SEO strategies; conducted training on online business and digital marketing; coordinated across channels.
Senior Digital Marketing Manager at Bhinneka.com - IT Retail Online
January 1, 2015 - PresentManaged digital ads campaigns; oversaw social media strategy; led a digital ads team; coordinated cross-platform campaigns across SEA; optimized marketing budget and ROI; ensured alignment with brand vision.
Education
Bachelor Degree at The London School of Public Relations
January 1, 2006 - January 1, 2010Bachelor Degree in Advertising at The London School of Public Relations
January 1, 2006 - January 1, 2010Bachelor's Degree in Advertising at The London School of Public Relations
January 1, 2006 - January 1, 2010Qualifications
Industry Experience
Computers & Electronics, Retail, Professional Services, Software & Internet, Media & Entertainment, Education, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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