Ivana Imalingat

Developed and executed a targeted multi-channel growth plan across Midtown Toronto (Yonge & Eglinton, The Annex) to onboard 80+ resident parking spaces for a peer-to-peer mobility app. Mapped high-density residential nodes and target properties across 15+ street corridors using City of Toronto data, improving local outreach efficiency by 20%. Created brand-aligned Canva assets including social media carousels, flyers, banners, and a QR-integrated Driver’s Guide infographic, contributing to an estimated 3.5% scan-to-landing-page conversion rate. Audited the landing page to resolve navigation gaps, broken links, and brand inconsistencies, projecting a 15% lift in driver and resident funnel completion. Produced short-form promotional videos using AI video generation and voice-over tools to communicate key product value propositions on social channels.

Translated complex carbon-reduction and DEI goals into a KPI-focused Sustainability Strategy infographic that was recognized as a high-impact stakeholder communication tool. Designed digital promotional mock-ups for a national unit rebranding initiative, delivering inclusive outreach collateral to support community engagement. Compiled multi-channel engagement reports and analyzed user data to identify performance gaps and inform editorial strategy adjustments across platforms. Improved email newsletter performance through audience segmentation and personalization, achieving an 18% open-rate lift and a 2.5% CTR increase. Managed a high-volume digital content calendar across channels with 100% on-time asset delivery and maintained CRM data integrity, receiving the Queen’s Platinum Jubilee Award for service excellence over a five-year tenure.

Generated 100+ new client sign-ups by leading a high-traffic on-site promotional activation at Canada’s Wonderland, expanding regional market share. Strengthened campaign targeting and ROI by evaluating customer data trends to identify high-converting audience segments and optimize subsequent digital ad spend. Maintained 100% CRM data accuracy across multi-channel marketing databases for reliable lead tracking and conversion measurement. Restructured promotional messaging by analyzing competitor positioning and audience behavior, improving relevance and consistency across touchpoints. Collaborated cross-functionally to maintain brand consistency and support seasonal campaigns by designing and distributing localized promotional digital media assets.