I am a passionate SEO Lead and Digital Marketing Specialist with over 7 years of diverse experience. My journey has taken me from agency settings to in-house roles, allowing me to develop a broad skill set in SEO strategy, technical audits, and performance marketing. I thrive on creating actionable SEO roadmaps and working collaboratively to achieve business goals. Throughout my career, I've managed teams and integrated SEO with various functions, including UX and development. I believe in the importance of a data-driven approach to marketing and enjoy tackling complex challenges head-on. Outside of work, I have interests in travel, fitness, and psychology, which inspire my creative thinking.

IVELINA IVANOVA

I am a passionate SEO Lead and Digital Marketing Specialist with over 7 years of diverse experience. My journey has taken me from agency settings to in-house roles, allowing me to develop a broad skill set in SEO strategy, technical audits, and performance marketing. I thrive on creating actionable SEO roadmaps and working collaboratively to achieve business goals. Throughout my career, I've managed teams and integrated SEO with various functions, including UX and development. I believe in the importance of a data-driven approach to marketing and enjoy tackling complex challenges head-on. Outside of work, I have interests in travel, fitness, and psychology, which inspire my creative thinking.

Available to hire

I am a passionate SEO Lead and Digital Marketing Specialist with over 7 years of diverse experience. My journey has taken me from agency settings to in-house roles, allowing me to develop a broad skill set in SEO strategy, technical audits, and performance marketing. I thrive on creating actionable SEO roadmaps and working collaboratively to achieve business goals.

Throughout my career, I’ve managed teams and integrated SEO with various functions, including UX and development. I believe in the importance of a data-driven approach to marketing and enjoy tackling complex challenges head-on. Outside of work, I have interests in travel, fitness, and psychology, which inspire my creative thinking.

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Language

English
Advanced
French
Beginner

Work Experience

Digital Marketing Specialist at AWS Services, Switzerland
July 1, 2025 - October 31, 2025
Planned SEO and marketing initiatives to fuel business growth.
Senior SEO Specialist at Progress Ltd, US
April 1, 2023 - August 31, 2024
Owned SEO strategy, managed audits, and tracked organic performance.
SEO Manager & Team Leader at GHA Agency, Israel
July 1, 2021 - October 31, 2023
Led SEO strategies for international clients while managing SEO teams and initiatives.
SEO & Content Specialist at Plutus Ltd, Plovdiv Bulgaria
October 1, 2020 - January 31, 2022
Developed SEO strategies and managed onsite and offsite optimizations.
Junior SEO Specialist at Netpeak Ltd, Sofia Bulgaria
September 1, 2019 - September 30, 2020
Optimized meta titles and descriptions, performed technical analysis, and conducted website audits.
Digital Marketing Specialist at Tendrik Ltd, Plovdiv Bulgaria
September 1, 2018 - February 28, 2019
Handled product and marketing copywriting, managed Facebook & Instagram pages, and conducted PPC performance analysis.
Marketing and PR Specialist at Samsonite Ltd, Sofa Bulgaria
February 1, 2017 - July 31, 2018
Managed social media, blog content creation, visual assets, and CRM processes.

Education

BA Media & Communications (Film, Radio & TV) at Canterbury Christ Church University
September 1, 2013 - June 30, 2016
Digital Marketing Degree at Software University Softuni
January 1, 2017 - June 30, 2019
Certificate in HTML, CSS & JS at Soft Academy
January 1, 2021 - April 30, 2021
Certificate in Instagram Marketing at Coursera
October 1, 2025 - November 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services