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I transform stories and ideas into cohesive visual systems that create meaningful connections, engage communities, and support organizations with purpose and impact. With 12+ years of experience in brand identity, creative direction, packaging, merchandise, event branding, and illustration, I lead and design experiences across print and digital touchpoints. I’m driven by purpose-led collaboration—turning strategy and concept into memorable brand worlds. Whether building a full visual identity from scratch or evolving an established brand, I focus on cohesive systems that resonate with people and help teams deliver stronger outcomes.…I transform stories and ideas into cohesive visual systems that create meaningful connections, engage communities, and support organizations with purpose and impact. With 12+ years of experience in brand identity, creative direction, packaging, merchandise, event branding, and illustration, I lead and design experiences across print and digital touchpoints. I’m driven by purpose-led collaboration—turning strategy and concept into memorable brand worlds. Whether building a full visual identity from scratch or evolving an established brand, I focus on cohesive systems that resonate with people and help teams deliver stronger outcomes.

Iveta Lekesova

Brand Designer, Graphic Designer, Packaging Designer, +4

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I transform stories and ideas into cohesive visual systems that create meaningful connections, engage communities, and support organizations with purpose and impact. With 12+ years of experience in brand identity, creative direction, packaging, merchandise, event branding, and illustration, I lead and design experiences across print and digital touchpoints. I’m driven by purpose-led collaboration—turning strategy and concept into memorable brand worlds. Whether building a full visual identity from scratch or evolving an established brand, I focus on cohesive systems that resonate with people and help teams deliver stronger outcomes.…I transform stories and ideas into cohesive visual systems that create meaningful connections, engage communities, and support organizations with purpose and impact. With 12+ years of experience in brand identity, creative direction, packaging, merchandise, event branding, and illustration, I lead and design experiences across print and digital touchpoints. I’m driven by purpose-led collaboration—turning strategy and concept into memorable brand worlds. Whether building a full visual identity from scratch or evolving an established brand, I focus on cohesive systems that resonate with people and help teams deliver stronger outcomes.

Available to hire

I transform stories and ideas into cohesive visual systems that create meaningful connections, engage communities, and support organizations with purpose and impact. With 12+ years of experience in brand identity, creative direction, packaging, merchandise, event branding, and illustration, I lead and design experiences across print and digital touchpoints.

I’m driven by purpose-led collaboration—turning strategy and concept into memorable brand worlds. Whether building a full visual identity from scratch or evolving an established brand, I focus on cohesive systems that resonate with people and help teams deliver stronger outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Surface Pattern Design

Intermediate

Language

Czech

Fluent

English

Advanced

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Brand Designer at SheSummits

January 1, 2019 - January 1, 2023

Support the launch and growth of SheSummits by developing the original brand identity and building a cohesive visual foundation for the organization. Design the logo, visual communication system, website, membership platform, promotional materials, social media assets, partnership proposals, and custom illustrations. Translate the organization’s mission into an engaging brand experience that connected with the community and supported meaningful relationships.

Marketing Designer at She Summits

January 1, 2019 - January 1, 2023

Design and implement multifaceted marketing campaigns and visual assets to strengthen brand presence, support e-commerce growth, and improve customer experience across digital platforms. Create promotional materials in collaboration with initiatives connecting the brand with the diving community.

Graphic Designer at Vancouver Biennale

January 1, 2019 - January 1, 2020

Design publications and visual materials for public art programs and exhibitions, creating cohesive print experiences through layout, typography, and visual systems.

Founder & Designer at Ivivid Design

January 1, 2019 - Present

Create complete visual experiences across branding, packaging, merchandise, illustration, print, and digital platforms for purpose-driven, adventurous, community-focused brands. Specialize in packaging and product design for craft beverage, coffee, tourism, and lifestyle brands, managing projects from strategy and concept through production and final execution. Collaborate with clients, developers, and production partners to deliver thoughtful, impactful design solutions.

Lead Graphic Designer at Vancouver International Mountain Film Festival

January 1, 2017 - Present

Lead the visual direction and brand execution for annual festival campaigns, creating cohesive experiences across print, digital, events, and merchandise. Develop and evolve the festival’s visual identity across social media, newsletters, theatre presentations, signage, promotional materials, and web platforms. Design and grow the festival’s merchandise program, managing projects from concept development through production while collaborating with marketing, partnerships, social media, and web teams to deliver engaging brand experiences for the outdoor community.

Graphic Designer at Vancouver Diving Locker

January 1, 2014 - January 1, 2019

Design brand and promotional visual assets to strengthen marketing initiatives and engagement with the diving community.