International digital marketing and brand communication professional with over 20 years of experience in retail, fashion, branding, social media, and digital marketing across Taiwan, the USA, and Austria. Skilled in content creation, website development, graphic design, and executing marketing strategies that drive business growth and customer engagement. Experienced in social media management, SEO & analytics, website management, graphic and video production, UI/UX design, and AI-assisted content creation and workflow automation. Fluent in English and German (professional working proficiency) with additional conversational Cantonese; experienced in cross-cultural communication and multilingual marketing across multiple regions.

Yachuan L o

International digital marketing and brand communication professional with over 20 years of experience in retail, fashion, branding, social media, and digital marketing across Taiwan, the USA, and Austria. Skilled in content creation, website development, graphic design, and executing marketing strategies that drive business growth and customer engagement. Experienced in social media management, SEO & analytics, website management, graphic and video production, UI/UX design, and AI-assisted content creation and workflow automation. Fluent in English and German (professional working proficiency) with additional conversational Cantonese; experienced in cross-cultural communication and multilingual marketing across multiple regions.

Available to hire

International digital marketing and brand communication professional with over 20 years of experience in retail, fashion, branding, social media, and digital marketing across Taiwan, the USA, and Austria. Skilled in content creation, website development, graphic design, and executing marketing strategies that drive business growth and customer engagement.

Experienced in social media management, SEO & analytics, website management, graphic and video production, UI/UX design, and AI-assisted content creation and workflow automation. Fluent in English and German (professional working proficiency) with additional conversational Cantonese; experienced in cross-cultural communication and multilingual marketing across multiple regions.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Chinese
Fluent
English
Advanced
German
Advanced
Korean
Beginner

Work Experience

Social Media Management Supervisor at M echatr o nic s yste m te ch nik G m bH
January 1, 2023 - Present
Managed multilingual corporate websites and digital content (English & Chinese). Led social media, video production, and content creation for products and trade fairs. Drove global branding, SEO, and digital marketing campaigns. Designed marketing materials and showroom branding. Implemented AI-powered customer engagement solutions and supported international customers and cross-cultural communication.
Digital Marketing Specialist at Miskyra Wedding Dress Factory
January 1, 2012 - Present
Managed sourcing, purchasing, and supplier relationships for evening gowns and fashion products to ensure high-quality collections and timely production availability. Produced product photography and created AI-enhanced visual content including images and videos for social media, websites, and marketing campaigns. Built long-term customer and international manufacturer relationships. Managed online marketing, branding, and customer engagement strategies to increase brand visibility and drive sales.
Boutique Owner & Digital Marketing Specialist at Style Valley
January 1, 2005 - January 1, 2012
Created brand identity, website, and marketing materials. Managed social media and promotional campaigns to increase sales. Collaborated with designers and suppliers on product development. Led daily business operations and customer relations.
Multimedia & Production Freelancer
January 1, 2003 - January 1, 2004
Designed websites, brochures, and marketing materials for clients. Produced digital graphics, multimedia content, and promotional videos. Delivered creative projects for businesses and organizations.
Retail Sales Manager at Her & Him Fashion Group
January 1, 1999 - January 1, 2002
Managed sales operations and customer relationships. Achieved sales targets through product recommendations and customer service. Controlled inventory and merchandising activities.

Education

Associate of Applied Science Degree at Lake Washington Institute of Technology, USA
January 1, 2002 - January 1, 2004

Qualifications

Google Digital Marketing & E-commerce Professional Certificate
January 1, 2025 - January 1, 2025
Design Fundamentals with AI (Adobe)
January 1, 2025 - January 1, 2025
Google Prompting Essentials
January 1, 2025 - January 1, 2025

Industry Experience

Retail, Media & Entertainment, Education, Professional Services, Consumer Goods

Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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