Yachuan L o
International digital marketing and brand communication professional with over 20 years of experience in retail, fashion, branding, social media, and digital marketing across Taiwan, the USA, and Austria.
About
International digital marketing and brand communication professional with over 20 years of experience in retail, fashion, branding, social media, and digital marketing across Taiwan, the USA, and Austria. Skilled in content creation, website development, graphic design, and executing marketing strategies that drive business growth and customer engagement.
Experienced in social media management, SEO & analytics, website management, graphic and video production, UI/UX design, and AI-assisted content creation and workflow automation. Fluent in English and German (professional working proficiency) with additional conversational Cantonese; experienced in cross-cultural communication and multilingual marketing across multiple regions.
- 25 years' experience
- Joined July 2026
Skills· 12
Languages
- ChineseFluent
- EnglishAdvanced
- GermanAdvanced
- KoreanBeginner
Industry experience
- Retail
- Media & Entertainment
- Education
- Professional Services
- Consumer Goods
Work experience· 5 roles
Managed multilingual corporate websites and digital content (English & Chinese). Led social media, video production, and content creation for products and trade fairs. Drove global branding, SEO, and digital marketing campaigns. Designed marketing materials and showroom branding. Implemented AI-powered customer engagement solutions and supported international customers and cross-cultural communication.
Managed sourcing, purchasing, and supplier relationships for evening gowns and fashion products to ensure high-quality collections and timely production availability. Produced product photography and created AI-enhanced visual content including images and videos for social media, websites, and marketing campaigns. Built long-term customer and international manufacturer relationships. Managed online marketing, branding, and customer engagement strategies to increase brand visibility and drive sales.
Created brand identity, website, and marketing materials. Managed social media and promotional campaigns to increase sales. Collaborated with designers and suppliers on product development. Led daily business operations and customer relations.
Education
Certifications and awards
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