YL

Yachuan L o

Available to hire

International digital marketing and brand communication professional with over 20 years of experience in retail, fashion, branding, social media, and digital marketing across Taiwan, the USA, and Austria.

About

International digital marketing and brand communication professional with over 20 years of experience in retail, fashion, branding, social media, and digital marketing across Taiwan, the USA, and Austria. Skilled in content creation, website development, graphic design, and executing marketing strategies that drive business growth and customer engagement.

Experienced in social media management, SEO & analytics, website management, graphic and video production, UI/UX design, and AI-assisted content creation and workflow automation. Fluent in English and German (professional working proficiency) with additional conversational Cantonese; experienced in cross-cultural communication and multilingual marketing across multiple regions.

  • 25 years' experience
  • Joined July 2026

Languages

  • ChineseFluent
  • EnglishAdvanced
  • GermanAdvanced
  • KoreanBeginner

Industry experience

  • Retail
  • Media & Entertainment
  • Education
  • Professional Services
  • Consumer Goods

Work experience· 5 roles

Social Media Management Supervisor · M echatr o nic s yste m te ch nik G m bHJan 2023 – Present · 3 yrs 11 mos

Managed multilingual corporate websites and digital content (English & Chinese). Led social media, video production, and content creation for products and trade fairs. Drove global branding, SEO, and digital marketing campaigns. Designed marketing materials and showroom branding. Implemented AI-powered customer engagement solutions and supported international customers and cross-cultural communication.

Digital Marketing Specialist · Miskyra Wedding Dress FactoryJan 2012 – Present · 14 yrs 11 mos

Managed sourcing, purchasing, and supplier relationships for evening gowns and fashion products to ensure high-quality collections and timely production availability. Produced product photography and created AI-enhanced visual content including images and videos for social media, websites, and marketing campaigns. Built long-term customer and international manufacturer relationships. Managed online marketing, branding, and customer engagement strategies to increase brand visibility and drive sales.

Boutique Owner & Digital Marketing Specialist · Style ValleyJan 2005 – Jan 2012 · 7 yrs 1 mo

Created brand identity, website, and marketing materials. Managed social media and promotional campaigns to increase sales. Collaborated with designers and suppliers on product development. Led daily business operations and customer relations.

Multimedia & Production FreelancerJan 2003 – Jan 2004 · 1 yr 1 mo
Retail Sales Manager · Her & Him Fashion GroupJan 1999 – Jan 2002 · 3 yrs 1 mo

Education

Associate of Applied Science Degree · Lake Washington Institute of Technology, USA2002 – 2004

Certifications and awards

Google Digital Marketing & E-commerce Professional Certificate2025
Design Fundamentals with AI (Adobe)2025
Google Prompting Essentials2025

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