Ivy Au
Dynamic marketing leader with 20 years of experience driving digital transformation, eCommerce growth, CRM strategy, and integrated marketing across Asia-Pacific and global markets.
About
Dynamic marketing leader with 20 years of experience driving digital transformation, eCommerce growth, CRM strategy, and integrated marketing across Asia-Pacific and global markets. Proven track record of leading brand turnarounds and accelerating growth for iconic companies including Hearts On Fire (Chow Tai Fook Group), Esprit, L’Oréal, CHANEL, and The Club by HKT. Skilled in building customer-centric strategies, omni-channel experiences, and award-winning campaigns that deliver measurable business results. Experienced in leading large teams and fostering sustainable, collaborative cultures, with expertise spanning North America, Europe, and Asia. Recognized for relationship-building with clients, agencies, and industry partners, and for spearheading innovations in MarTech, performance marketing, and global digital platforms.
- 16 years' experience
- Joined January 2026
Industry experience
- Media & Entertainment
- Retail
- Consumer Goods
- Professional Services
- Software & Internet
Work experience· 8 roles
Head of the Hong Kong market; leads client experience and leadership initiatives, builds a collaborative team culture, and aligns business strategy with client needs to drive growth.
Led product & retail marketing including budget control and Go-To-Market strategies; headed the digital team, launched new sites, and drove global digital sales growth; steered digital transformation and omni-channel customer experience.
Transformed global digital marketing and restructured lifecycle; led upper-funnel strategy for Asia and North America; optimized ROAS through MarTech and strategic media partnerships.
Education
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