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Dynamic marketing leader with 20 years of experience driving digital transformation, eCommerce growth, CRM strategy, and integrated marketing across Asia-Pacific and global markets. Proven track record of leading brand turnarounds and accelerating growth for iconic companies including Hearts On Fire (Chow Tai Fook Group), Esprit, L’Oréal, CHANEL, and The Club by HKT. Skilled in building customer-centric strategies, omni-channel experiences, and award-winning campaigns that deliver measurable business results. Experienced in leading large teams and fostering sustainable, collaborative cultures, with expertise spanning North America, Europe, and Asia. Recognized for relationship-building with clients, agencies, and industry partners, and for spearheading innovations in MarTech, performance marketing, and global digital platforms.…Dynamic marketing leader with 20 years of experience driving digital transformation, eCommerce growth, CRM strategy, and integrated marketing across Asia-Pacific and global markets. Proven track record of leading brand turnarounds and accelerating growth for iconic companies including Hearts On Fire (Chow Tai Fook Group), Esprit, L’Oréal, CHANEL, and The Club by HKT. Skilled in building customer-centric strategies, omni-channel experiences, and award-winning campaigns that deliver measurable business results. Experienced in leading large teams and fostering sustainable, collaborative cultures, with expertise spanning North America, Europe, and Asia. Recognized for relationship-building with clients, agencies, and industry partners, and for spearheading innovations in MarTech, performance marketing, and global digital platforms.

Ivy Au

Marketing Strategist, Brand Strategist, Digital Marketer, +2

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Dynamic marketing leader with 20 years of experience driving digital transformation, eCommerce growth, CRM strategy, and integrated marketing across Asia-Pacific and global markets. Proven track record of leading brand turnarounds and accelerating growth for iconic companies including Hearts On Fire (Chow Tai Fook Group), Esprit, L’Oréal, CHANEL, and The Club by HKT. Skilled in building customer-centric strategies, omni-channel experiences, and award-winning campaigns that deliver measurable business results. Experienced in leading large teams and fostering sustainable, collaborative cultures, with expertise spanning North America, Europe, and Asia. Recognized for relationship-building with clients, agencies, and industry partners, and for spearheading innovations in MarTech, performance marketing, and global digital platforms.…Dynamic marketing leader with 20 years of experience driving digital transformation, eCommerce growth, CRM strategy, and integrated marketing across Asia-Pacific and global markets. Proven track record of leading brand turnarounds and accelerating growth for iconic companies including Hearts On Fire (Chow Tai Fook Group), Esprit, L’Oréal, CHANEL, and The Club by HKT. Skilled in building customer-centric strategies, omni-channel experiences, and award-winning campaigns that deliver measurable business results. Experienced in leading large teams and fostering sustainable, collaborative cultures, with expertise spanning North America, Europe, and Asia. Recognized for relationship-building with clients, agencies, and industry partners, and for spearheading innovations in MarTech, performance marketing, and global digital platforms.

Available to hire

Dynamic marketing leader with 20 years of experience driving digital transformation, eCommerce growth, CRM strategy, and integrated marketing across Asia-Pacific and global markets. Proven track record of leading brand turnarounds and accelerating growth for iconic companies including Hearts On Fire (Chow Tai Fook Group), Esprit, L’Oréal, CHANEL, and The Club by HKT. Skilled in building customer-centric strategies, omni-channel experiences, and award-winning campaigns that deliver measurable business results. Experienced in leading large teams and fostering sustainable, collaborative cultures, with expertise spanning North America, Europe, and Asia. Recognized for relationship-building with clients, agencies, and industry partners, and for spearheading innovations in MarTech, performance marketing, and global digital platforms.

Skills

CRM

Branding

Experience Level

CRM

Expert

Branding

Expert

Language

English

Fluent

Work Experience

VP, Client Experience & Leadership, Greater China at Assembly Global

September 1, 2025 - Present

Head of the Hong Kong market; leads client experience and leadership initiatives, builds a collaborative team culture, and aligns business strategy with client needs to drive growth.

VP, Marketing & CRM Global at Hearts On Fire (Chow Tai Fook Group)

July 1, 2023 - August 1, 2024

Led product & retail marketing including budget control and Go-To-Market strategies; headed the digital team, launched new sites, and drove global digital sales growth; steered digital transformation and omni-channel customer experience.

VP, Digital Marketing Global at Espirit

March 1, 2022 - April 1, 2023

Transformed global digital marketing and restructured lifecycle; led upper-funnel strategy for Asia and North America; optimized ROAS through MarTech and strategic media partnerships.

VP, Marketing at The Club by HKT

January 1, 2021 - March 1, 2022

Led partnerships and performance marketing; drove MarTech transformation and business development; managed loyalty and merchant partnerships, delivering multi-channel campaigns.

Partner at Mindshare Hong Kong

October 1, 2017 - January 1, 2021

Business development with key stakeholders in HK; client leadership and cross-border communications; built and mentored teams; expanded Mindshare footprint in HK.

Regional Digital Director at Red Fuse Hong Kong

October 1, 2015 - September 1, 2017

Drove digital integration for Colgate-Palmolive IMCs in the region; focused on China-specific digital marketing; managed local agency networks and events.

Strategist & Digital Business Director at MEC / Wavemaker Shanghai

January 1, 2010 - September 1, 2012

Led pitches, workshops and training; managed accounts and digital strategy; contributed to strategic planning and client leadership for digital business.

Digital Associate Director at PHD Shanghai/Hong Kong

August 1, 2005 - May 1, 2009

Digital leadership for the region; led digital IMC campaigns, local networks, workshops and conferences; supported Asia e-commerce marketing.