Strategic advisor on cultural intelligence and narrative legitimacy for luxury groups and technology conglomerates navigating EU-East Asia markets. Two decades counseling boards and executive leadership on the crosscultural codes determining how heritage, innovation, and regulation achieve market acceptance across Europe, Korea, Japan, and China-where misreading prestige perception erodes institutional equity and brand credibility.
Bring institutional rigor from senior French government roles (Prefecture, Court of Auditors, key Ministries), combined with heritage narrative architecture for flagship market entries, cultural risk assessment for campaigns and artistic collaborations, and regulatory positioning for innovation platforms (AI/ML healthcare, legal-tech, fintech). Proven capacity to design strategies that feel culturally native on both sides of the continent.
Engaged for independent perspective when cultural misalignment poses institutional risk, when heritage preservation and market innovation appear contradictory, and when expansion, partnerships, or campaigns must withstand scrutiny from regulators, investors, and the public.
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