Izabela Tomakic Prpic

Wrote compelling, brand-aligned copy for social media posts across platforms such as Instagram, Facebook, and TikTok to engage gaming communities. Developed and maintained content calendars in alignment with brand campaigns, product updates, and audience trends. Analyzed social media metrics (engagement rates, reach, CTR) to evaluate performance and refine content strategy. Collaborated with localization teams to adapt social media content for various languages and regions, ensuring cultural relevance and consistency. Provided creative input on visuals and post formats to maximize engagement and shareability.

Wrote and refreshed SEO-optimized articles using keyword research, metadata optimization, and performance tracking. Planned and coordinated content calendars around trending topics and search demand, aligning with broader editorial goals. Developed content strategies to target both evergreen and timely subjects, maximizing visibility and reader retention.

Proactively pitched timely and engaging news, features, and opinion pieces aligned with audience interests and editorial goals. Managed a small team of writers, assigning stories, and providing creative and strategic direction. Led content planning, strategy, and coordination for World of Warcraft, transforming it from the least read beats to one of the leading ones on the site. Wrote SEO-optimized articles that ranked on the first page of Google and appeared in Google Discover, driving consistent organic traffic. Crafted compelling headlines and unique story angles to boost click-through rates and reader retention. Conducted interviews and maintained communication with public figures in the gaming space to provide exclusive insights and quotes. Analyzed content performance, identified content gaps, and created articles to fill them, increasing overall topical authority and engagement.