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Digital marketing & content strategist with 3+ years of experience in fintech startups, specializing in stocks, bonds, and mutual funds. Proven ability to create impactful content that builds brand awareness and drives fast user transactions. Track record of consistently improving growth metrics—boosting app installations and successful registrations—while collaborating cross-functionally and using analytics dashboards to optimize performance in fast-paced environments.…Digital marketing & content strategist with 3+ years of experience in fintech startups, specializing in stocks, bonds, and mutual funds. Proven ability to create impactful content that builds brand awareness and drives fast user transactions. Track record of consistently improving growth metrics—boosting app installations and successful registrations—while collaborating cross-functionally and using analytics dashboards to optimize performance in fast-paced environments.

Izul Fikri Amal

Social Media Manager, Digital Marketer, Content Producer, +5

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Digital marketing & content strategist with 3+ years of experience in fintech startups, specializing in stocks, bonds, and mutual funds. Proven ability to create impactful content that builds brand awareness and drives fast user transactions. Track record of consistently improving growth metrics—boosting app installations and successful registrations—while collaborating cross-functionally and using analytics dashboards to optimize performance in fast-paced environments.…Digital marketing & content strategist with 3+ years of experience in fintech startups, specializing in stocks, bonds, and mutual funds. Proven ability to create impactful content that builds brand awareness and drives fast user transactions. Track record of consistently improving growth metrics—boosting app installations and successful registrations—while collaborating cross-functionally and using analytics dashboards to optimize performance in fast-paced environments.

Available to hire

Digital marketing & content strategist with 3+ years of experience in fintech startups, specializing in stocks, bonds, and mutual funds. Proven ability to create impactful content that builds brand awareness and drives fast user transactions.

Track record of consistently improving growth metrics—boosting app installations and successful registrations—while collaborating cross-functionally and using analytics dashboards to optimize performance in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Founder - Chief of Executive Officer at Hidup Dari Dividen

March 1, 2025 - Present

Developed a content strategy including content pillars, concept direction, and brand guidelines, producing 12 pieces of content monthly. Led a team of 3 in end-to-end production from ideation and writing through publishing and distribution. Grew the platform organically from 0 to 600 followers within the first 2 months, driven primarily by peer-to-peer sharing without reliance on algorithmic boosts (no FYP exposure). Conducted monthly content performance evaluations and continuously refined the content strategy based on audience engagement and insights.

Product & Marketing at PT Bibit Tumbuh Bersama

July 1, 2024 - Present

Developed content aligned with strategic marketing pillars, ensuring clarity and consistency with business goals. Created high-performing ad messaging and campaign content, including: “Hidup dari Kupon Obligasi” (1.7M views, 3,297 likes, 141 comments), “Investasi Lebih Cuan Dengan Pajak 0%” (2M views, 1,709 likes, 33 comments), and “Investasi Untuk Rencana Pensiun Ayah” (1.2M views, 1,333 likes, 14 comments), resulting in strong audience engagement. Regularly contributed to weekly articles targeting High Net-Worth Individuals (HNWI), such as “Why Old Money Likes This Asset,” “Invest First or Emergency Fund First,” and “Why Warren Buffett Likes Bonds.”

Digital Marketing & Content at PT Stockbit Sekuritas Digital

July 1, 2024 - Present

Worked on go-to-market planning and execution in collaboration with product and marketing teams to increase feature awareness. Grew organic social engagement with an average of 3,200 new followers per month and 1,800 likes per post; the top-performing post delivered 12,628 likes, 1,830 saves, and 980 shares. Drove measurable digital traction, averaging 540 app installations and 272 successful user registrations monthly, directly contributing to transaction growth. Built and designed multi-platform social media intelligence dashboards for Instagram, TikTok, and X, tracking content performance, competitor benchmarks, and audience insights using Google Analytics, Looker Studio, and Power BI. Developed internal social listening and content intelligence tools to monitor trends and sentiment in real time, reducing reliance on external platforms and achieving about 10% cost savings on marketing-related subscriptions.

Founder - Chief of Executive Officer at Datadotjpg

July 1, 2021 - Present

Led and coordinated a team of 7 to develop business strategy, including business planning, target market identification, segmentation, go-to-market strategy, and project evaluation. Initiated a nationwide introductory data analytics program during the COVID-19 pandemic, attracting 300 participants and converting 60 to paid advanced classes (20% conversion rate). Achieved early-stage traction within the first 3 months, generating USD 3,000 in revenue, reaching 600 Instagram followers, and building a network of 30 brand advocates.

Student Coordinator at KKN-UGM Energi Wakattobi

November 1, 2020 - August 31, 2021

Led a team of 50+ students implementing community service programs in Wakatobi, a coastal area where approximately 90% of the population relies on fisheries. Coordinated program planning including SWOT analysis, contingency planning, and defining measurable targets for each initiative. Ensured daily execution of assigned responsibilities by monitoring team progress and maintaining alignment with project objectives. Conducted program evaluations and reported outcomes to supervisors and the university as the funding authority.

Chairman at Keluarga Mahasiswa Manajemen dan Kebijakan Publik (GAMAPFI)

October 1, 2019 - November 30, 2020

Managed and supervised 102 programs across seven divisions. Supervised the department’s flagship event “Public Action 2019” call for papers attended by over 350 students from universities across Indonesia.