Hi, I’m Izzi, a creative strategist and communications specialist with a passion for helping charities, purpose-led businesses, and community organisations tell their stories and grow their impact. With a background spanning campaigns, communications, digital marketing, branding, and fundraising, I bring both creativity and strategy to every project. My experience includes: Marketing & Communications: Developing multi-channel campaigns, building brand narratives, and managing busy content calendars. Social Media Management: Creating engaging strategies for TikTok, Instagram, LinkedIn, Facebook, and more — from short-form video to full campaign rollouts. Design & Branding: Freelance graphic design and branding projects through my studio, Carmen Content Collective, including visual identities, marketing assets, and website builds. Fundraising & Donor Engagement: Leading individual giving, community fundraising, and stewardship strategies in charity roles, driving measurable growth. Content Creation: Producing dynamic video, written content, and digital assets tailored to different audiences and objectives. Web & Digital: Designing and managing websites, implementing SEO strategies, and optimising user journeys. I’ve worked with national charities, local grassroots organisations, and creative businesses, which means I know how to adapt to different audiences and goals — from growing a brand presence online to delivering campaigns that raise awareness and inspire action. Outside of work, I volunteer as the Social Media Manager and Web Designer for Kings Heath Clangers Basketball Club, combining my lifelong love of sport with my digital skillset. I’m also a proud rescue pet owner with four furry co-workers who keep me grounded! Above all, I bring a people-first, no-nonsense approach: clear communication, fresh ideas, and a genuine commitment to helping organisations thrive.

Isabelle Norman

Hi, I’m Izzi, a creative strategist and communications specialist with a passion for helping charities, purpose-led businesses, and community organisations tell their stories and grow their impact. With a background spanning campaigns, communications, digital marketing, branding, and fundraising, I bring both creativity and strategy to every project. My experience includes: Marketing & Communications: Developing multi-channel campaigns, building brand narratives, and managing busy content calendars. Social Media Management: Creating engaging strategies for TikTok, Instagram, LinkedIn, Facebook, and more — from short-form video to full campaign rollouts. Design & Branding: Freelance graphic design and branding projects through my studio, Carmen Content Collective, including visual identities, marketing assets, and website builds. Fundraising & Donor Engagement: Leading individual giving, community fundraising, and stewardship strategies in charity roles, driving measurable growth. Content Creation: Producing dynamic video, written content, and digital assets tailored to different audiences and objectives. Web & Digital: Designing and managing websites, implementing SEO strategies, and optimising user journeys. I’ve worked with national charities, local grassroots organisations, and creative businesses, which means I know how to adapt to different audiences and goals — from growing a brand presence online to delivering campaigns that raise awareness and inspire action. Outside of work, I volunteer as the Social Media Manager and Web Designer for Kings Heath Clangers Basketball Club, combining my lifelong love of sport with my digital skillset. I’m also a proud rescue pet owner with four furry co-workers who keep me grounded! Above all, I bring a people-first, no-nonsense approach: clear communication, fresh ideas, and a genuine commitment to helping organisations thrive.

Available to hire

Hi, I’m Izzi, a creative strategist and communications specialist with a passion for helping charities, purpose-led businesses, and community organisations tell their stories and grow their impact.
With a background spanning campaigns, communications, digital marketing, branding, and fundraising, I bring both creativity and strategy to every project.

My experience includes:
Marketing & Communications: Developing multi-channel campaigns, building brand narratives, and managing busy content calendars.
Social Media Management: Creating engaging strategies for TikTok, Instagram, LinkedIn, Facebook, and more — from short-form video to full campaign rollouts.
Design & Branding: Freelance graphic design and branding projects through my studio, Carmen Content Collective, including visual identities, marketing assets, and website builds.
Fundraising & Donor Engagement: Leading individual giving, community fundraising, and stewardship strategies in charity roles, driving measurable growth.
Content Creation: Producing dynamic video, written content, and digital assets tailored to different audiences and objectives.
Web & Digital: Designing and managing websites, implementing SEO strategies, and optimising user journeys.
I’ve worked with national charities, local grassroots organisations, and creative businesses, which means I know how to adapt to different audiences and goals — from growing a brand presence online to delivering campaigns that raise awareness and inspire action.

Outside of work, I volunteer as the Social Media Manager and Web Designer for Kings Heath Clangers Basketball Club, combining my lifelong love of sport with my digital skillset. I’m also a proud rescue pet owner with four furry co-workers who keep me grounded!
Above all, I bring a people-first, no-nonsense approach: clear communication, fresh ideas, and a genuine commitment to helping organisations thrive.

See more

Language

French
Intermediate

Work Experience

Campaigns and Communications Manager at Go Beyond
June 1, 2025 - August 19, 2025
Oversaw, designed, and produced creative assets for campaigns and publications, including the Annual Report, social media graphics and digital materials. Directed visual design and storytelling across supporter journeys to deepen engagement. Developed data-led, audience-focused creative concepts for direct mail campaigns. Managed design workflows ensuring brand consistency across print and digital outputs. Collaborated with internal teams and external suppliers to deliver high-quality, on-brand creative projects.
Freelance Graphic Designer
September 1, 2022 - Present
Collaborated with brands to design and develop visual identities from concept through execution, ensuring brand consistency across all platforms. Designed logos, brand guidelines, and visual assets tailored to client goals and audiences. Built and maintained websites focusing on UX/UI, functionality and design impact. Created static, animated, and video social media content to increase engagement and strengthen online presence. Produced high-performing email marketing templates and campaigns. Applied SEO principles to digital content design to enhance visibility and organic reach.
Corporate Partnerships & Fundraising Assistant at Groundwork UK
January 1, 2024 - August 19, 2025
Managed digital platforms within the fundraising team including websites, online supporter engagement platforms, and CRM systems, ensuring optimal functionality and supporter interaction. Collaborated with the communications team to develop and implement integrated digital and offline campaign strategies enhancing brand visibility and supporter engagement. Led organization-wide implementation of a new CRM system, ensuring consistent data management, analytics, and reporting, and provided training to colleagues. Developed a new fundraising hub on the website focusing on user journeys, content creation, and SEO optimization to improve supporter experience and drive online donations.
Digital and Social Community Fundraiser at Cystic Fibrosis Trust
December 1, 2024 - August 19, 2025
Designed and developed marketing materials and campaign visuals for national fundraising initiatives. Created social media graphics, digital assets, and email templates to strengthen supporter engagement. Managed and optimized web design elements to ensure content was visually appealing and user-friendly. Translated campaign messaging into compelling visual design that supported fundraising goals.
Creative Content Writer / Fundraiser at FightPandemics / DoinGud
April 1, 2021 - August 19, 2025
Hospitality Agency Worker at Berkeley Scott Hospitality Agency
August 1, 2017 - August 19, 2025
Cafe Worker at Woodes Café
January 1, 2017 - August 19, 2025
Sales Assistant at ASDA
April 1, 2016 - August 19, 2025
Sports Assistant / Front of House at Jubilee Sports Centre
November 1, 2021 - August 19, 2025
Campaigns and Communications Manager at Go Beyond
June 1, 2025 - August 19, 2025
Oversaw, designed, and produced creative assets for campaigns and publications including the Annual Report, social media graphics, and digital materials. Directed visual design and storytelling across supporter journeys to deepen engagement. Developed creative concepts for direct mail campaigns ensuring data-led and audience-focused designs. Project managed design workflows to ensure brand consistency across print and digital outputs. Collaborated with internal teams and external suppliers to deliver high-quality, on-brand creative projects.
Freelance Graphic Designer, Branding and Social Media Strategy
September 1, 2022 - Present
Collaborated with brands to design and develop visual identities from concept through execution, ensuring brand consistency across all platforms. Designed logos, brand guidelines, and visual assets tailored to client goals and audiences. Built and maintained websites focusing on UX/UI, functionality, and design impact. Created social media content (static, animated, and video) that increased engagement and strengthened online presence. Produced email marketing templates and campaigns with high-performing visual design. Applied SEO principles to digital content design to enhance visibility and organic reach.
Corporate Partnerships & Fundraising Assistant at Groundwork UK
January 1, 2024 - August 19, 2025
Managed digital platforms within the fundraising team, including websites, online supporter engagement platforms, and the CRM system to ensure optimal functionality and supporter interaction. Collaborated with the communications team to develop and implement integrated digital and offline campaign strategies that enhanced brand visibility and supporter engagement. Led the organization-wide implementation of a new CRM system ensuring consistent data management, analytics, and reporting, providing training to colleagues. Developed a new fundraising hub on the website focusing on user journeys, content creation, and SEO optimization to improve supporter experience and drive online donations.
Digital and Social Community Fundraiser at Cystic Fibrosis Trust
December 1, 2024 - August 19, 2025
Designed and developed marketing materials and campaign visuals for national fundraising initiatives. Created social media graphics, digital assets, and email templates to strengthen supporter engagement. Managed and optimized web design elements to ensure content was visually appealing and user-friendly. Translated campaign messaging into compelling visual design that supported fundraising goals.
Creative Content Writer/Fundraiser at FightPandemics / DoinGud
April 1, 2021 - August 19, 2025
Produced creative content to support fundraising and community engagement activities.
Hospitality Roles at Berkeley Scott Hospitality Agency / Woodes Café / ASDA
August 1, 2017 - August 19, 2025
Various hospitality roles including customer service and front of house positions.
Sports Assistant/Front of House at Jubilee Sports Centre
November 1, 2021 - August 19, 2025
Assisted with sports activities and front of house duties.

Education

French Language L3 at Redcliffe Sixth Form Centre
January 11, 2030 - August 19, 2025
A Levels: Maths (A), Biology (B), Psychology (BA) at Redcliffe Sixth Form Centre
January 11, 2030 - August 19, 2025
GCSEs including Maths (A*), English (3 A* and 1 A*) at Ashton Park Secondary School
January 11, 2030 - August 19, 2025
French Language L3 at Redcliffe Sixth Form Centre
January 11, 2030 - August 19, 2025
A Levels at Redcliffe Sixth Form Centre
January 11, 2030 - August 19, 2025

Qualifications

MRes Critical Theory - Distinction
September 1, 2020 - September 1, 2021
BA International Media and Communications - 2:1
September 1, 2017 - July 1, 2020
MRes Critical Theory - Distinction
September 1, 2020 - September 1, 2021
BA International Media and Communications - 2:1
September 1, 2017 - July 1, 2020

Industry Experience

Non-Profit Organization, Media & Entertainment, Retail, Software & Internet, Education, Travel & Hospitality