Joel Johnson

Partnered with brand, design, marketing, and production teams to translate client objectives into on-brand design executions across packaging and visual brand touchpoints. Directed design development from concept through art production, ensured adherence to marketing strategy and visual identity. Managed 7+ clients/projects, optimized asset routing and approval workflows, and identified opportunities for portfolio growth while maintaining quality and SOPs. Oversaw cross-functional collaboration with Creative, Prepress, Production, and external vendors to ensure accuracy and timely delivery of final files.

Led design development and refinement of consumer packaging systems, ensuring strong visual hierarchy, brand consistency, and shelf impact. Translated brand strategy into production-ready packaging solutions, guided internal teams through creative development, design approvals, and production refinement, and partnered with clients to evolve packaging systems across multiple product lines while ensuring artwork finalization, print specs, and vendor coordination.

Led creative direction for packaging design projects, guiding teams in developing visually strong, strategically driven concepts for national consumer brands. Directed development and execution of concepts aligned with client strategies and brand guidelines, created design systems unifying visual identity across portfolios, and provided direction for photography, illustration, and structural design initiatives. Collaborated with clients to translate marketing objectives into breakthrough visual solutions and improved internal processes to enhance collaboration and speed-to-market.