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I’m a packaging design leader with 25+ years of experience developing and directing innovative consumer packaging for global Fortune 500 brands. I turn brand strategy into visually compelling packaging that strengthens equity, boosts shelf presence, and drives market success. I thrive leading multidisciplinary teams across design, marketing, and production, managing large-scale programs from concept through print production. I’m focused on building cohesive packaging systems that maintain brand integrity while delivering quality, on-time results.…I’m a packaging design leader with 25+ years of experience developing and directing innovative consumer packaging for global Fortune 500 brands. I turn brand strategy into visually compelling packaging that strengthens equity, boosts shelf presence, and drives market success. I thrive leading multidisciplinary teams across design, marketing, and production, managing large-scale programs from concept through print production. I’m focused on building cohesive packaging systems that maintain brand integrity while delivering quality, on-time results.

Joel Johnson

Designer, Graphic Designer, Brand Designer, +1

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I’m a packaging design leader with 25+ years of experience developing and directing innovative consumer packaging for global Fortune 500 brands. I turn brand strategy into visually compelling packaging that strengthens equity, boosts shelf presence, and drives market success. I thrive leading multidisciplinary teams across design, marketing, and production, managing large-scale programs from concept through print production. I’m focused on building cohesive packaging systems that maintain brand integrity while delivering quality, on-time results.…I’m a packaging design leader with 25+ years of experience developing and directing innovative consumer packaging for global Fortune 500 brands. I turn brand strategy into visually compelling packaging that strengthens equity, boosts shelf presence, and drives market success. I thrive leading multidisciplinary teams across design, marketing, and production, managing large-scale programs from concept through print production. I’m focused on building cohesive packaging systems that maintain brand integrity while delivering quality, on-time results.

Available to hire

I’m a packaging design leader with 25+ years of experience developing and directing innovative consumer packaging for global Fortune 500 brands. I turn brand strategy into visually compelling packaging that strengthens equity, boosts shelf presence, and drives market success.

I thrive leading multidisciplinary teams across design, marketing, and production, managing large-scale programs from concept through print production. I’m focused on building cohesive packaging systems that maintain brand integrity while delivering quality, on-time results.

Skills

Adobe Illustrator

Technical Illustration

Branding

Adobe Photoshop

Adobe InDesign

Experience Level

Adobe Illustrator

Expert

Technical Illustration

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Client Account Manager at SGK / Equator

December 31, 2021 - October 31, 2025

Partnered with brand, design, marketing, and production teams to translate client objectives into on-brand design executions across packaging and visual brand touchpoints. Directed design development from concept through art production, ensured adherence to marketing strategy and visual identity. Managed 7+ clients/projects, optimized asset routing and approval workflows, and identified opportunities for portfolio growth while maintaining quality and SOPs. Oversaw cross-functional collaboration with Creative, Prepress, Production, and external vendors to ensure accuracy and timely delivery of final files.

Account Manager / Designer at SGK / Anthem Worldwide

January 1, 2010 - January 1, 2022

Led design development and refinement of consumer packaging systems, ensuring strong visual hierarchy, brand consistency, and shelf impact. Translated brand strategy into production-ready packaging solutions, guided internal teams through creative development, design approvals, and production refinement, and partnered with clients to evolve packaging systems across multiple product lines while ensuring artwork finalization, print specs, and vendor coordination.

Design Director/ Designer at SGK / Anthem Worldwide

January 1, 2000 - January 1, 2010

Led creative direction for packaging design projects, guiding teams in developing visually strong, strategically driven concepts for national consumer brands. Directed development and execution of concepts aligned with client strategies and brand guidelines, created design systems unifying visual identity across portfolios, and provided direction for photography, illustration, and structural design initiatives. Collaborated with clients to translate marketing objectives into breakthrough visual solutions and improved internal processes to enhance collaboration and speed-to-market.

Design Manager at The Campbell Soup Company

January 1, 1998 - January 1, 2000

Led packaging design and creative development for Campbell's portfolio, overseeing concept creation, production, and brand alignment. Directed packaging, promotional materials, and photography across multiple categories. Personally designed Campbell's Plus! Brand and led the Franco-American SpaghettiO's redesign, including updating the brand character 'TheO.' Partnered with R&D and Marketing to create new product lines and managed external agencies while championing packaging innovation for U.S. and European markets.

Design Coordinator at The Pillsbury Company

December 31, 1995 - December 31, 1997

Supported the internal package design team through production coordination and creative development. Managed typesetting, keylining, color separation, and print execution for packaging artwork, collaborating with design and brand teams to ensure visual accuracy and consistency across product lines.