Available to hire
I’m a French-speaking e-commerce leader with 10+ years of experience across fashion, lifestyle and premium brands. I specialize in merchandising, stock forecasting, campaign execution, and digital experience optimization to drive revenue, conversion, and brand-consistent online experiences across multi-market ecosystems.
I thrive in cross-functional collaboration with CRM, Creative, UX, and Logistics teams to translate business goals into high-quality releases, optimize user journeys, and deliver growth across US, UK, CH and DE markets while maintaining a strong, cohesive brand voice.
Skills
Experience Level
Expert
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Language
French
Fluent
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Global Digital Marketing & E-commerce Manager at Tahi
January 1, 2023 - December 31, 2025Owned e-commerce P&L and KPIs across US, UK, CH, DE; delivered +200% YoY revenue growth; led merchandising operations (category structure, PDP/PLP improvements, cross-selling, and search optimization); managed forecasting, stock planning, product ordering, and international logistics tracking; guided data-driven UX/UI priorities with structured A/B and multivariate tests (36% conversion rate uplift); acted as liaison between design, marketing, and development to ensure high-quality releases and consistent digital experiences; designed and executed full-funnel digital marketing and CRM strategies to boost retention (+50%) and engagement (+25%).
Head of E-commerce Digital Marketing & E-commerce Manager at Evergreen Capsules
January 1, 2019 - December 31, 2023Managed a €1M annual media budget across Meta, Google, TikTok and LinkedIn; led website optimization initiatives with UI/funnel tests; implemented multilingual updates and full-funnel paid campaigns; iterated on creatives and audiences to improve ROAS by 45% (2019-2022).
Co-Founder & E-commerce Manager at Wer-Haus concept store
January 1, 2014 - December 31, 2019Owned merchandising operations (category structure, PDP creation, visual standards, photoshoots and tagging); managed fashion collections (seasonal buying, forecasting, vendor relations, pricing, sell-through optimization); operated Farfetch marketplace, with content standards and performance; defined online priorities and strategy, increasing online sales share from 20% to 80%.
Business Developer & Business Developer Manager at SAP
January 1, 2011 - December 31, 2014Supervised a team of 24 business developers across six countries; focused on process optimization and performance KPIs; collaborated with senior management on strategic planning, reporting and cross-department coordination.
Education
Master's degree in Marketing et Management at European Business School, Paris
January 11, 2030 - January 1, 2010Qualifications
Google Analytics 4 Certificate
January 1, 2023 - February 18, 2026Scrum Foundation Certificate
January 1, 2023 - February 18, 2026Industry Experience
Retail, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
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