Available to hire
I’m an AI creative project lead who blends creative leadership with human-centered AI strategy. I translate complex tech into brand storytelling, experiences, and decisions, partnering with brands to shape value and growth.
With a background spanning global agencies, startups, and advisory roles, I guide executives and boards through transformation, risk, and long-term opportunities, turning bold ideas into scalable, commercially grounded outcomes.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Swedish
Fluent
English
Advanced
French
Advanced
Dutch
Advanced
German
Advanced
Work Experience
Emerging Tech for Creatives & AI at Hyper Island
December 1, 2025 - June 1, 2026Advanced training providing knowledge and skills to lead with the latest AI tools, technologies, and mindset needed to succeed in today’s rapidly evolving creative industries, with a focus on human vs. AI strategy. Topics include self-leadership, team building, digital storytelling, brand building, user-centered design, and practical AI-powered workflows.
Chief Operating Officer (COO) | Project Leader | Visual Director at Eezyflow by Anti-Snore Partner Sweden AB
August 1, 2019 - February 1, 2025Project Lead of complex and challenging strategic and operational tasks for Eezyflow. Nurtured relationships with suppliers and customers in both B2B and B2C contexts. Led projects across the production chain, from B2B operations to the completion of the final B2C product, including sales, PR/marketing, and design, delivering conceptual solutions through Synergism of Branding offline and online.
Board Director at Anti-Snore Partner Sweden AB
July 1, 2015 - August 1, 2016Advisor to stakeholders on Eezyflow’s EU and global market launch, from strategy evaluation through to implementation.
Consultant | Visual Director at Anti-Snore Partner Sweden AB
August 1, 2014 - May 1, 2019Development of strategic communication, conceptual solutions for offline and online 360° brand. Project management, supplier procurement, and end-to-end design and implementation of B2C e-commerce processes.
Consultant | Visual Director & Advisor at Security Management International, LLC
February 1, 2011 - June 1, 2019Collaborated with the CEO and international contractors as Advisor, Creative Project Lead, Art Director, and Designer. Delivered conceptual solutions in strategic communication and marketing, including end-to-end 360° brand identity and profiling across both offline and online channels for SMI’s global market.
Chairman of the Board at The Askers Family Foundation
March 1, 2008 - August 1, 2012In charge of board work, managing securities, and overseeing financial responsibilities, including declarations and coordination of various projects within the fund. Annually distributed scholarships to relatives qualified to pursue university studies.
Consultant / Visual Director | Creative Project Leader at asQer visual communication
July 1, 2002 - December 1, 2024Managed the development of conceptual solutions in targeted communication, marketing and design of Synergism of Branding across offline and online channels. Collaboration directly with clients ranging from large multinationals to mid-sized and small companies, as well as startups. Led implementation of projects at both strategic and operational levels.
IT - Consultant - Sales | Account Manager at Milagro Business Partner AB (today Softronic)
January 1, 2000 - August 1, 2002Sales Account Manager for IT solutions, including web design, maintenance, and hosting. Advisor within strategic visual communication and branding. Managed projects in roles ranging from Creative Project Lead to Art Director and designer adapting to client needs.
Project Coordinator at Guldfisken 4
June 1, 1998 - May 1, 1999Conducted research, planning, and project coordination throughout the renovation process. Developed conceptual solutions for the design, renovation, and restoration of a classified building, collaborating with experts from start to completion.
Executive Assistant for CEO Scandinavia & Finland at Air France
July 1, 1997 - June 1, 1998Managed administrative tasks for the Air France CEO responsible for Scandinavia and Finland in French, English, and Swedish.
Art Director at Euro RSCG, Havas Worldwide
August 1, 1990 - July 1, 1994Worked in a creative international team developing conceptual solutions from inception to final delivery, including layouts, advertising campaigns, and design for the global market. Major accounts included Louis Vuitton, Christian Dior, Piaget, Clarins, Nokia International, Kärcher, Printemps, Jeanne Piaubert, Le Coq Sportif, Albertville 92.
Emerging Tech for Creatives & AI (Course) at HYPER ISLAND
December 1, 2025 - June 1, 2026Advanced training providing knowledge and skills to lead with the latest AI tools, technologies, and mindset needed to succeed in today’s rapidly evolving creative industries, with a focus on human vs. AI strategy. Topics include self-leadership, team building, digital storytelling, brand building, user-centered design, and practical AI-powered workflows.
Emerging Tech for Creatives & AI (Ongoing) - Participant at Hyper Island
December 1, 2025 - June 30, 2026Attending an advanced professional program focused on applied AI for creative leadership, human–AI collaboration, AI-powered ideation and production, digital storytelling, brand building, user-centered design, and practical AI-powered workflows integrated into real-world creative projects.
Creative Project Lead | Visual Director | Founder at asQer visual communication
July 1, 2002 - December 31, 2025Guided organizations in aligning brand, experience, and creative leadership with technological and organizational change; acted as senior creative and strategic partner to executives across healthcare, education, technology, and professional services.
Creative Project Lead | Visual Director | COO at Eezy flow by An-H Snore Partner Sweden AB
August 1, 2019 - February 28, 2025H0ld overall responsibility for creative direction, branding and product storytelling; led cross-functional creative projects spanning UX, design, marketing, PR and digital channels (e-commerce). Integrated design, storytelling, and emerging digital tools into cohesive brand and go-to-market strategies.
Board Director at Eezy flow by An-H Snore Partner Sweden AB
July 1, 2015 - August 31, 2016Advised the board and stakeholders on strategic positioning and EU/global market launch, contributing to long-term brand, communications, and commercialization strategy.
Consultant | Creative Director at Eezy flow by An-H Snore Partner Sweden AB
August 1, 2014 - May 31, 2019Integrated targeted communications across all channels to deliver a consistent brand and user experience; led creative direction across offline and online channels; managed suppliers and creative partners, overseeing end-to-end design implementation.
Consultant | Visual Director & Strategic Advisor (Remote) at Security Management International, LLC
February 1, 2011 - June 30, 2019Strategic creative advisor to CEO; defined global brand identity systems and communication platforms; delivered integrated digital and physical brand solutions for international markets.
IT Consultant | Sales | Account Manager at Milagro Business Partner AB (Sotronic)
January 1, 2000 - August 31, 2002Managed sales and client relationships for IT and web-based solutions; advised clients on digital strategy, branding, and visual communication; performed across multiple roles including creative project lead, art director (branding), and designer.
Project Coordinator at Guld fisken 4
June 1, 1998 - May 31, 1999Conducted research, planning, and project coordination throughout renovation; developed conceptual solutions for design, renovation, and restoration with collaboration from experts.
Creative Project Lead / Visual Director / Founder at asQer Visual Communication
July 1, 2002 - December 1, 2025Guided organizations in aligning brand, experience, and creative leadership with technological and organizational change. Acted as senior creative and strategic partner to executives across healthcare, education, technology, and professional services. Shaped concept-driven initiatives across branding, UX/UI, digital storytelling, and communication systems. Led teams and external partners with accountability for strategic clarity and executive-quality.
Chief Operating Officer (COO) / Creative Project Lead / Visual Director at Eezy Flow by An-H Snore Partner Sweden AB
August 1, 2019 - February 1, 2025Held overall responsibility for creative direction, branding and product storytelling. Led cross-functional creative projects spanning UX, design, marketing and digital channels (e-commerce). Oversaw end-to-end creative processes from concept development to final B2C product delivery. Integrated design, storytelling, and emerging digital tools into cohesive brand and go-to-market strategies. Collaborated with founders, investors, suppliers, partners to align creative goals, objectives & results.
IT Consultant | Sales | Account Manager at Milagro Business Partner AB (Söronic)
January 1, 2000 - August 1, 2002Managed sales and client relationships for IT and web-based solutions. Advised clients on digital strategy, branding, and visual communication. Worked across roles including creative project lead, art director (branding), and designer.
Creative Project Lead | Visual Director | Founder-Led Consultancy at asQer visual communication
July 1, 2002 - December 1, 2025Guided organizations in aligning brand, experience, and creative leadership with technological and organizational change. Acted as senior creative and strategic partner to executives across healthcare, education, technology, and professional services. Shaped concept-driven initiatives across branding, UX/UI, digital storytelling, and communications systems. Led teams and external partners with accountability for strategic clarity and executive quality.
Creative Project Lead | Visual Director | Chief Operating Officer (COO) at Eezy flow by An H-Snore Partner Sweden AB
August 1, 2019 - February 1, 2025Held overall responsibility for creative direction, branding and product storytelling. Led cross-functional creative projects spanning UX, design, marketing and digital channels (e-commerce). Oversaw end-to-end creative processes from concept development to final B2C product delivery. Integrated design, storytelling, and emerging digital tools into cohesive brand and go-to-market strategies. Collaborated closely with founders, investors, suppliers, partners to align creative goals, objectives & results.
Board Director at Eezy flow by An H-Snore Partner Sweden AB
July 1, 2015 - August 1, 2016Advised the board and stakeholders on strategic positioning and EU/global market launch, contributing to long-term brand, communications, and commercialization strategy.
Creative Director at Eezy flow by An H-Snore Partner Sweden AB
August 1, 2014 - May 1, 2019Integrated targeted communications across all channels to deliver a consistent brand and user experience. Led creative direction across offline and online channels, including B2C e-commerce. Managed suppliers and creative partners, overseeing end-to-end design implementation.
IT Consultant | Sales | Account Manager at Milagro Business Partner AB
January 1, 2000 - August 1, 2002Managed sales and client relationships for IT and web-based solutions. Advised clients on digital strategy, branding, and visual communication. Worked across roles including creative project lead, art director (branding), and designer.
Art Director – International Accounts at Euro RSCG / Havas Worldwide
January 1, 1990 - January 1, 1994Developed global campaigns and visual systems for international premium brands. Worked in multinational creative teams across strategy, concept development, and production. Clients included: Louis Vuitton, Dior, Clarins, Piaget, Nokia, and others.
Education
FLP - Future Leaders’ Program, Management (Scholarship) at Stockholm School of Economics
January 1, 2001 - January 1, 2001CMP / Cross Media Publishing at MacMeckarna / Adobe training at MacMeckarna
January 1, 1999 - January 1, 2000Economics & DAFA (Diplôme Approfondi de Français des Affaires) at Université Paris IV La Sorbonne, Paris, France
January 1, 1996 - January 1, 1997Communication Program / PR & Advertising, Marketing at Stockholm University / DIHR
January 1, 1994 - January 1, 1995Art Direction, Graphic Art Design & Illustration (Advertising) - Bachelor’s degree at École Supérieure des Arts Modernes (ESAM DESIGN), Paris
January 1, 1986 - January 1, 1989Professional Scrum Master (PSM) at ProAgile
January 1, 2018 - January 1, 2018Digital Marketing Online Course (UX) at HYPER ISLAND
January 1, 2017 - January 1, 2017Social Media Online Marketing Course (UX/UI) at Företagsakademin / Mindset
January 1, 2012 - January 1, 2012Leadership Plus: Self-Development and Team Building (Axiology) at Zest for Life AB
January 1, 2010 - January 1, 2010Negotiation Techniques at Företagsakademin / Mindset
January 1, 2009 - January 1, 2009Bachelor's degree in Art Direction, Graphic Art Design & Illustration (Advertising) at ESAM DESIGN, Écople Supérieure des Arts Modernes, Paris
January 1, 1986 - January 1, 1989Economics & DAFA (Business French) at Université Paris IV La Sorbonne
January 1, 1996 - January 1, 1997CMP / Cross Media Publishing at MacMeckarna, Stockholm
January 1, 1999 - January 1, 2000Communication Program / PR & Advertising, Marketing at Stockholm University / DIHR
January 1, 1994 - January 1, 1995FLP - Future Leaders’ Program, Management (Scholarship) at Stockholm School of Economics
January 1, 2001 - January 1, 2001Future Leaders’ Program (FLP) at Stockholm School of Economics
January 1, 2001 - January 1, 2001Cross Media Publishing (Adobe) at MacMeckarna, Stockholm
January 1, 1999 - December 31, 2000Economics, Business French (DAFA), ECCIP at Université Paris IV La Sorbonne
January 1, 1996 - December 31, 1997Communications, PR & Advertising at Stockholm University / DIHR
January 1, 1994 - December 31, 1995Bachelor’s Degree, Art Direction, Design & Illustration at ESAM Design, Paris
January 1, 1986 - December 31, 1989Emerging Tech for Creatives in AI, leadership at Hyper Island
January 1, 2025 - December 31, 2026Digital Marketing & UX at Hyper Island
January 11, 2030 - January 29, 2026Social Media Marketing (UX/UI) at Företagsakademin
January 11, 2030 - January 29, 2026Leadership & Team Development at Axiology
January 11, 2030 - January 29, 2026Negotiation Techniques at Företagsakademin
January 11, 2030 - January 29, 2026Future Leaders’ Program (FLP), Management, Executive Education at Stockholm School of Economics
January 1, 2001 - January 1, 2001Cross Media Publishing (Adobe) at MacMeckarna, Stockholm
January 1, 1999 - January 1, 2000Economics, Business French (DAFA) at Université Paris IV La Sorbonne / ECCIP
January 1, 1996 - January 1, 1997Communications, PR & Advertising at Stockholm University / DIHR
January 1, 1994 - January 1, 1995Bachelor’s Degree, Art Direction, Design & Illustration at ESAM Design, Paris
January 1, 1986 - January 1, 1989Emerging Tech for Creatives in AI, Leadership at Hyper Island
January 1, 2025 - January 1, 2026Future Leaders’ Program (FLP), Management, Executive Education at Stockholm School of Economics
January 1, 2001 - January 1, 2001Cross Media Publishing (Adobe) at MacMeckarna, Stockholm
January 1, 1999 - January 1, 2000Economics, Business French (DAFA) at Université Paris IV La Sorbonne / ECCIP, Paris
January 1, 1996 - January 1, 1997Communication, PR & Advertising at Stockholm University / DIHR
January 1, 1994 - January 1, 1995Bachelor’s Degree, Art Direction, Design & Illustration at ESAM Design, Paris
January 1, 1986 - January 1, 1989Emerging Tech for Creatives in AI, Leadership at Hyper Island
January 1, 2025 - January 1, 2026SCRUM (PSM) at ProAgile
January 11, 2030 - January 29, 2026Digital Marketing & UX at Hyper Island
January 11, 2030 - January 29, 2026Social Media Marketing (UX/UI) at Företagsakademin
January 11, 2030 - January 29, 2026Leadership & Team Development (Axiology) at Axiology
January 11, 2030 - January 29, 2026Negotiation Techniques at Företagsakademin
January 11, 2030 - January 29, 2026Qualifications
Professional Scrum Master (PSM)
January 1, 2018 - January 1, 2018Diplôme Approfondi de Français des Affaires (Business French)
January 1, 1996 - January 1, 1997Professional Scrum Master (PSM)
January 1, 2018 - January 1, 2018Digital Marketing Online Course (UX)
January 1, 2017 - January 1, 2017Social Media Online Marketing Course (UX/UI)
January 1, 2012 - January 1, 2012Leadership Plus: Self-Development and Team Building (Axiology)
January 1, 2010 - January 1, 2010Negotiation Techniques
January 1, 2009 - January 1, 2009SCRUM (PSM)
January 11, 2030 - January 29, 2026SCRUM (PSM)
January 11, 2030 - January 29, 2026Negotiation Techniques
January 11, 2030 - January 29, 2026Leadership & Team Development
January 11, 2030 - January 29, 2026Digital Marketing & UX
January 11, 2030 - January 29, 2026Social Media Marketing (UX/UI)
January 11, 2030 - January 29, 2026Professional Scrum Master (PSM)
January 11, 2030 - January 29, 2026Digital Marketing & UX
January 1, 2025 - January 1, 2026Future Leaders’ Program (FLP), Management, Executive Education
January 1, 2001 - January 1, 2001Cross Media Publishing (Adobe)
January 1, 1999 - January 1, 2000Economics, Business French (DAFA)
January 1, 1996 - January 1, 1997Communication, PR & Advertising
January 1, 1994 - January 1, 1995Bachelor’s Degree, Art Direction, Design & Illustration
January 1, 1986 - January 1, 1989Emerging Tech for Creatives in AI, Leadership
January 1, 2025 - January 1, 2026SCRUM (PSM)
January 11, 2030 - January 29, 2026Digital Marketing & UX
January 11, 2030 - January 29, 2026Social Media Marketing (UX/UI)
January 11, 2030 - January 29, 2026Leadership & Team Development (Axiology)
January 11, 2030 - January 29, 2026Negotiation Techniques
January 11, 2030 - January 29, 2026Industry Experience
Professional Services, Media & Entertainment, Education, Software & Internet, Retail, Other, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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