Results-driven Digital Marketing, SEO & AI Manager with proven expertise leading omnichannel AI-driven technical content management strategies and optimization, plus website CRO for B2B, B2C, and SaaS brands. Recognized for accelerating high-value content workflows across landing pages, blogs, newsletters, email, case studies, and conversion rate optimization using A/B testing, ICP strategy, and data analytics. Google Scholar author and thought leader integrating generative AI for multimodal content production (social media, text, images, ads, email, video). Focused on increasing AI citation trust to drive lead generation, SEO, GEO, AEO, and LLM outcomes—while delivering measurable engagement and SERP impact across major search and AI platforms.

Jon Barrett

Results-driven Digital Marketing, SEO & AI Manager with proven expertise leading omnichannel AI-driven technical content management strategies and optimization, plus website CRO for B2B, B2C, and SaaS brands. Recognized for accelerating high-value content workflows across landing pages, blogs, newsletters, email, case studies, and conversion rate optimization using A/B testing, ICP strategy, and data analytics. Google Scholar author and thought leader integrating generative AI for multimodal content production (social media, text, images, ads, email, video). Focused on increasing AI citation trust to drive lead generation, SEO, GEO, AEO, and LLM outcomes—while delivering measurable engagement and SERP impact across major search and AI platforms.

Available to hire

Results-driven Digital Marketing, SEO & AI Manager with proven expertise leading omnichannel AI-driven technical content management strategies and optimization, plus website CRO for B2B, B2C, and SaaS brands. Recognized for accelerating high-value content workflows across landing pages, blogs, newsletters, email, case studies, and conversion rate optimization using A/B testing, ICP strategy, and data analytics.

Google Scholar author and thought leader integrating generative AI for multimodal content production (social media, text, images, ads, email, video). Focused on increasing AI citation trust to drive lead generation, SEO, GEO, AEO, and LLM outcomes—while delivering measurable engagement and SERP impact across major search and AI platforms.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Go-To-Market (GTM) Strategist | SEO & GEO Content and Product Marketing Manager at Global Marketplace (Amazon, Google Books, Barnes & Noble, BookBaby)
February 1, 2025 - Present
Executed full-cycle product development, content management, and e-commerce distribution for a 224-page technical memoir. Led SEO/AEO/GEO content channel strategy across Amazon, Google, Bing, and AI platforms (ChatGPT, Gemini, Perplexity, Copilot) to increase lead generation. Authored the book including research, story arc (problem/solution/result), developmental copywriting, proofreading, book cover design, and product distribution. Managed quality control from manuscript through global marketplace launch.
Demand Generation Manager | Technical Content Copywriter | SEO and GEO Specialist at DustEx Research Limited (Remote)
August 1, 2023 - February 1, 2025
Increased organic search traffic and lead generation by 31% in six months via SEO, AEO, and GEO optimization for Google AI Overviews and Featured Snippets. Co-authored peer-reviewed technical content on process safety engineering hazards in industrial manufacturing facilities; work cited by chemical engineers and university professors across academic journals and industry channels. Authored and optimized white papers, articles, case studies, landing pages, video scripts, end-to-end owned email lifecycle programs, webinars, and demand generation programs achieving top SERP rankings across Google, Bing, Yahoo, and ChatGPT. Led technical website content audits, A/B testing, and heatmap-driven UX journey analysis to optimize CTAs and landing pages, driving a 75% increase in engagement and conversions. Edited and proofread SEO content and ensured APA citation compliance for a 6-person team, improving clarity/brand consistency and lead generation by 75%.
Proposal Business Development | SEO Copywriter | Digital Marketing Manager at SERVPRO Industries, Inc. (Multiple Locations)
January 1, 2015 - May 1, 2022
Increased revenue by 25% through SEO-optimized content and proposal writing. Achieved first-page SERP prominence including Google 3-Pack rankings and strong Google/Bing/Yahoo visibility. Led social media and digital marketing campaigns, improving engagement by 25%. Developed and managed Google Ads and Local Service ads with copywriting, social media, and graphic design; delivered 4:1 ROAS and 508 accessibility compliance. Scaled revenue growth across government, industrial, and commercial sectors.

Education

Micro Bachelors Program in Marketing and Academic, Professional Writing at Thomas Edison State University
January 11, 2030 - January 1, 2025
Bachelor of Science at Temple University
January 11, 2030 - July 7, 2026

Qualifications

Claude: Claude with Google Cloud's Vertex AI, Building with the Claude API, AI Fluency: Framework & Foundations, Introduction to Model Context Protocol, AI Capabilities and Limitations
January 11, 2030 - July 7, 2026
Cybersecurity Training with IBM, AWS, and IBM AI Agent Chatbot Building
January 11, 2030 - July 7, 2026
HubSpot: Sales Enablement, Inbound Marketing, Digital Marketing, and Website SEO, GEO
January 11, 2030 - July 7, 2026
Google: UX Design Writing, Ads (Search/Mobile/Display), Digital Marketing Email Campaigns
January 11, 2030 - July 7, 2026
Yoast SEO Copywriting for WordPress
January 11, 2030 - July 7, 2026
SEMrush SEO and GEO Lead Generation
January 11, 2030 - July 7, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail