Senior Product Designer with 6+ years crafting digital experiences across Europe, North America and Asia.
Senior Product Designer with 6+ years crafting digital experiences across Europe, North America and Asia. I lead discovery-to-delivery, turning complex systems into intuitive, scalable products that empower teams and users alike.
Known for improving design-to-dev collaboration, I combine a systems mindset with curiosity for human behavior. My recent work at Ginetta focused on simplifying intricate products into cohesive, human-centered journeys across multiple industries.
Strategic product and experience design to define a future digital customer experience across a complex, multi-brand, multi-market ecosystem. The work focused on aligning customer needs, business goals, and technology into a clear, scalable vision. The resulting concept and roadmap provided a shared direction for teams, supporting long-term growth, consistency, and more efficient decision-making across markets.
Product design for a digital calculator helping users understand their energy-saving potential across multiple services. The experience was simplified to reduce cognitive load, build trust in the results, and guide users toward confident decisions. The redesigned flow improved clarity for non-expert users while still supporting more advanced needs, turning a complex tool into an accessible, conversion-ready experience.
Product design for a complex tax declaration platform used by professionals and their clients. The work focused on reducing friction in intricate workflows, improving clarity across roles, and creating a more transparent, trustworthy experience for end users. The redesigned product foundation helped transform a fragmented legacy system into a scalable, future-ready experience that supports efficiency, governance, and long-term adoption.
End-to-end MVP for a mobile and web platform that helps people discover and engage with outdoor experiences through curated challenges rather than performance tracking. The project focused on creating an engaging, easy-to-use experience that builds motivation over time, aligns with lifestyle positioning, and supports future monetization without disrupting user trust.
Contributed on end-to-end product design for complex enterprise web apps and products, driving clarity and reducing user friction in tax and financial platforms. Conducted usability testing and accessibility audits; synthesized insights into actionable improvements that informed roadmap priorities based on business goals. Facilitated design reviews and stakeholder sessions, using storytelling and visual framing to accelerate decision-making and build alignment. Partnered with PMs and engineers to define product opportunities, balancing user needs, business goals, and technical feasibility. Advocated for accessibility and inclusive design, embedding WCAG principles into design documentation and reviews.
Designed a patient-centered health-tech platform from concept to MVP, simplifying complex care journeys into clear, intuitive experiences. Co-defined the product vision and roadmap with founders, ensuring design decisions directly supported business goals and clinical workflows. Delivered end-to-end flows, interactive prototypes, and a cohesive design system that streamlined development and strengthened visual coherence across devices. Partnered closely with engineering to ensure implementation quality and maintain design integrity from prototype to launch.
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