Brand & Digital Designer | Brand Systems • UI/UX Experiences • Visual Storytelling | EN/ES Bilingual English/Spanish brand and digital designer with 15+ years of experience helping businesses and independent professionals build clear, structured visual identities that support long-term growth. Helping turn ideas into clear, consistent visual identities — making communication easier and more meaningful — is a central part of my work.…

JCAyala

Brand & Digital Designer | Brand Systems • UI/UX Experiences • Visual Storytelling | EN/ES Bilingual English/Spanish brand and digital designer with 15+ years of experience helping businesses and independent professionals build clear, structured visual identities that support long-term growth. Helping turn ideas into clear, consistent visual identities — making communication easier and more meaningful — is a central part of my work.…

Available to hire

Brand & Digital Designer | Brand Systems • UI/UX Experiences • Visual Storytelling | EN/ES

Bilingual English/Spanish brand and digital designer with 15+ years of experience helping businesses and independent professionals build clear, structured visual identities that support long-term growth.

Helping turn ideas into clear, consistent visual identities — making communication easier and more meaningful — is a central part of my work.

See more

Language

Spanish; Castilian
Fluent
English
Fluent
French
Intermediate

Work Experience

Freelance in Digital Marketing at JC AYALA / SOLO DESIGN
December 30, 2020 - Present
• END-TO-END PROJECTS 
Managed and executed end-to-end projects — from client prospecting and creative concept, through drafting proposals, identity definitions, design and production, to final delivery, implementation, and follow-up. Oversaw up to six projects simultaneously while maintaining consistent quality. • BRANDING & IDENTITY 
Developed brand core concepts, positioning strategies, brand personalities, and cohesive visual systems, including style guidelines, Brand Book layouts, and logo marks for clients such as Sink Twice, Click Placement, Hello Peace, Domo Defensa, BeautySnap360, MaxEvolution, Axalp Technologies. • WEB & DIGITAL 
Designed websites, UI / UX interfaces, social media assets, and targeted promotional materials for clients across medical & healthcare, wellness, retail and consumer products, technology and digital services, industrial sectors, professional services and non-profit entities, supporting visibility and conversion goals, leveraging AI- assisted tools for content ideation and workflow efficiency.
Senior Designer at MIEL / MOBTO AGENCY
March 31, 2014 - March 31, 2016
• Delivered creative branding, packaging, and furnishing projects, besides corporate deck presentations for Bayer, Alen, Beiersdorf (Coppertone), Cuauhtémoc, Onitsuka Tiger, BLN, Genomma Labs. • Coordinated visual merchandising for Heineken in Chedraui supermarkets across multiple cities — inline displays, headers, endcaps, signage. • Executed the Star Wars: Episode VII premiere display at Cinemex, including photo backdrops, floor graphics, and banners, on a very tight schedule with permits and montage.
Creative designer / partner at BOBO LIVING
August 31, 2008 - January 7, 2012
• Lifestyle partner / creative designer for concept boutiques in San Miguel and Playa del Carmen, defining look & feel and styling direction. • Boosted product categories (Fragrances & Beauty) to double their capacity and sales in 2 years, managing a catalog of 200+ products and optimizing visual merchandising tools. • Led logistics for the opening of a second store location in Playa del Carmen, coordinating brands and suppliers.

Education

Innovate Marketing at ITESM - CCM
January 1, 2007 - January 10, 2007
Strategic planning, creativity & innovation; 360° campaigns
Bachelor’s Degree, Communication at UNIVERSIDAD IBEROAMERICANA
August 1, 1995 - July 1, 2000
Minor in visual communication & design

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services, Retail
    paper Brand Development & Brand Book Design
    Brand Development by JCAyala BRAND IDENTITY BOOK](https://www.twine.net/signin This portfolio showcases brand book and guideline samples for multiple clients. Deliverables include visual concepts, asset design, graphic layouts, product applications, and mock-ups, all organized in general brand books/brand guidelines. These projects demonstrate cohesive visual identity, professional standards, and brand development expertise, helping clients maintain consistent branding across platforms. branding brandidentity graphicdesigner Lead Designer: developed brand books, visual concepts, layouts, and guidelines.…