My name is Juan Carlos Cataño, and I am an Industrial and Transportation Designer with over 15 years of experience. I have worked both as a freelance designer and as an in-house designer, giving me a broad perspective on how to bring ideas from concept to production. My goal is simple: to create disruptive, functional, and production-ready designs—solutions that are creative, realistic to manufacture, cost-effective, and ultimately generate revenue for your business. Throughout my career, I’ve worn many hats across the design, automotive, and marketing industries. I consider myself a wild-card designer—someone who can step into any type of project that needs fresh ideas, strong creative direction, or hands-on design leadership. I’m comfortable leading a project, supporting a team, or contributing as a creative consultant whenever needed. On the marketing side of my background, I have developed point-of-sale installations, packaging, and promotional products for clients such as Nissan, BDF, Nestlé, and others. My responsibilities included overseeing the entire industrial design process—from concept creation to execution. I led initial creative meetings, provided direction when the brief was presented, and helped define the creative strategy for new campaigns across multiple media channels. I also collaborated closely with suppliers to ensure production quality, managed budgets, supervised on-site installations, and handled presentations and communication directly with clients. In the field of industrial design, I have worked on a wide range of products including consumer electronics, furniture, and industrial machinery. I am experienced with manufacturing processes, diagrams, blueprints, technical specifications, and I am confident working within multidisciplinary teams—especially on complex projects that require engineering or specialized expertise to bring a new design to life. I also have extensive experience in the automotive industry, particularly in truck exterior and interior styling. I have worked on automotive parts, accessories, and aftermarket components, and I can create automotive concepts, renderings, and 3D models for media, gaming, or industry applications.

Juan Carlos Cano

My name is Juan Carlos Cataño, and I am an Industrial and Transportation Designer with over 15 years of experience. I have worked both as a freelance designer and as an in-house designer, giving me a broad perspective on how to bring ideas from concept to production. My goal is simple: to create disruptive, functional, and production-ready designs—solutions that are creative, realistic to manufacture, cost-effective, and ultimately generate revenue for your business. Throughout my career, I’ve worn many hats across the design, automotive, and marketing industries. I consider myself a wild-card designer—someone who can step into any type of project that needs fresh ideas, strong creative direction, or hands-on design leadership. I’m comfortable leading a project, supporting a team, or contributing as a creative consultant whenever needed. On the marketing side of my background, I have developed point-of-sale installations, packaging, and promotional products for clients such as Nissan, BDF, Nestlé, and others. My responsibilities included overseeing the entire industrial design process—from concept creation to execution. I led initial creative meetings, provided direction when the brief was presented, and helped define the creative strategy for new campaigns across multiple media channels. I also collaborated closely with suppliers to ensure production quality, managed budgets, supervised on-site installations, and handled presentations and communication directly with clients. In the field of industrial design, I have worked on a wide range of products including consumer electronics, furniture, and industrial machinery. I am experienced with manufacturing processes, diagrams, blueprints, technical specifications, and I am confident working within multidisciplinary teams—especially on complex projects that require engineering or specialized expertise to bring a new design to life. I also have extensive experience in the automotive industry, particularly in truck exterior and interior styling. I have worked on automotive parts, accessories, and aftermarket components, and I can create automotive concepts, renderings, and 3D models for media, gaming, or industry applications.

Available to hire

My name is Juan Carlos Cataño, and I am an Industrial and Transportation Designer with over 15 years of experience. I have worked both as a freelance designer and as an in-house designer, giving me a broad perspective on how to bring ideas from concept to production.

My goal is simple: to create disruptive, functional, and production-ready designs—solutions that are creative, realistic to manufacture, cost-effective, and ultimately generate revenue for your business.

Throughout my career, I’ve worn many hats across the design, automotive, and marketing industries. I consider myself a wild-card designer—someone who can step into any type of project that needs fresh ideas, strong creative direction, or hands-on design leadership. I’m comfortable leading a project, supporting a team, or contributing as a creative consultant whenever needed.

On the marketing side of my background, I have developed point-of-sale installations, packaging, and promotional products for clients such as Nissan, BDF, Nestlé, and others. My responsibilities included overseeing the entire industrial design process—from concept creation to execution. I led initial creative meetings, provided direction when the brief was presented, and helped define the creative strategy for new campaigns across multiple media channels. I also collaborated closely with suppliers to ensure production quality, managed budgets, supervised on-site installations, and handled presentations and communication directly with clients.

In the field of industrial design, I have worked on a wide range of products including consumer electronics, furniture, and industrial machinery. I am experienced with manufacturing processes, diagrams, blueprints, technical specifications, and I am confident working within multidisciplinary teams—especially on complex projects that require engineering or specialized expertise to bring a new design to life.

I also have extensive experience in the automotive industry, particularly in truck exterior and interior styling. I have worked on automotive parts, accessories, and aftermarket components, and I can create automotive concepts, renderings, and 3D models for media, gaming, or industry applications.

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Language

Spanish; Castilian
Fluent
English
Fluent
Swedish
Advanced
Norwegian
Advanced
French
Beginner

Work Experience

Senior Industrial Designer at Integer / TBWA Mexico
January 1, 2013 - November 25, 2025
Head of the Industrial Design department; leads development of point-of-sale installations, packaging and promotional products for clients such as Nissan, BDF and Nestlé; oversees the conceptualization process; directs initial creative meetings and cross-media campaigns; collaborates with suppliers, manages on-site installations, budgets, and client presentations.
Industrial Design Consultant at Independent Design Consultancy (Oslo, Norway)
December 31, 2012 - December 31, 2012
Led end-to-end design projects for Shift Gears and other clients; delivered ideation to production-ready blueprints implemented by clients; collaborated with Swedish clients such as Speedidentity, Electrolux and Webasto.
Designer at Scania AB
December 31, 2010 - December 31, 2010
Advanced trucks and accessories design; redesigned front facade for Scania tractor series and construction series; worked in a multidisciplinary team through briefing, concept, 3D modeling, prototyping, engineering, feasibility, regulatory, and testing; managed multiple projects including tail lights, steering wheels, instrument panels and V8 styling kit for aftermarket.
Junior Designer at Xsense Design AB
December 31, 2006 - December 31, 2006
Developed concepts and solutions for diverse clients; collaborated with Stoneridge on dashboards and digital interfaces; contributed to updates for machinery, medical equipment and furniture for clients such as Mercedes-Benz, Volvo, Scania and others.

Education

Master, Transportation Design at Umeå University
January 1, 2004 - January 1, 2006
Master, Automotive Styling at Universitat Politècnica de València (UPV)
January 1, 2001 - January 1, 2002
Industrial Designer at Universidad Autónoma Metropolitana, México
January 1, 1997 - January 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Manufacturing, Retail, Transportation & Logistics, Professional Services