My name is Juan Carlos Cataño, and I am an Industrial and Transportation Designer with over 15 years of experience. I have worked both as a freelance designer and as an in-house designer, giving me a broad perspective on how to bring ideas from concept to production.
My goal is simple: to create disruptive, functional, and production-ready designs—solutions that are creative, realistic to manufacture, cost-effective, and ultimately generate revenue for your business.
Throughout my career, I’ve worn many hats across the design, automotive, and marketing industries. I consider myself a wild-card designer—someone who can step into any type of project that needs fresh ideas, strong creative direction, or hands-on design leadership. I’m comfortable leading a project, supporting a team, or contributing as a creative consultant whenever needed.
On the marketing side of my background, I have developed point-of-sale installations, packaging, and promotional products for clients such as Nissan, BDF, Nestlé, and others. My responsibilities included overseeing the entire industrial design process—from concept creation to execution. I led initial creative meetings, provided direction when the brief was presented, and helped define the creative strategy for new campaigns across multiple media channels. I also collaborated closely with suppliers to ensure production quality, managed budgets, supervised on-site installations, and handled presentations and communication directly with clients.
In the field of industrial design, I have worked on a wide range of products including consumer electronics, furniture, and industrial machinery. I am experienced with manufacturing processes, diagrams, blueprints, technical specifications, and I am confident working within multidisciplinary teams—especially on complex projects that require engineering or specialized expertise to bring a new design to life.
I also have extensive experience in the automotive industry, particularly in truck exterior and interior styling. I have worked on automotive parts, accessories, and aftermarket components, and I can create automotive concepts, renderings, and 3D models for media, gaming, or industry applications.
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