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I'm a Senior Creative Director with hands-on experience in environment, experiential and 360° brand design, delivering concept-to-execution solutions across beauty, fashion, music, nonprofit, retail, spirits, sports, and tech. I've led cross-functional teams across Europe, Asia, and the Americas, shaping ideas that perform creatively while meeting timelines and budgets. From mobile pop-ups to flagship experiences and trade shows, I translate insight into immersive experiences that build brand value.…I'm a Senior Creative Director with hands-on experience in environment, experiential and 360° brand design, delivering concept-to-execution solutions across beauty, fashion, music, nonprofit, retail, spirits, sports, and tech. I've led cross-functional teams across Europe, Asia, and the Americas, shaping ideas that perform creatively while meeting timelines and budgets. From mobile pop-ups to flagship experiences and trade shows, I translate insight into immersive experiences that build brand value.

John Christopher Demas

Creative Director, Art Director, Designer, +5

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I'm a Senior Creative Director with hands-on experience in environment, experiential and 360° brand design, delivering concept-to-execution solutions across beauty, fashion, music, nonprofit, retail, spirits, sports, and tech. I've led cross-functional teams across Europe, Asia, and the Americas, shaping ideas that perform creatively while meeting timelines and budgets. From mobile pop-ups to flagship experiences and trade shows, I translate insight into immersive experiences that build brand value.…I'm a Senior Creative Director with hands-on experience in environment, experiential and 360° brand design, delivering concept-to-execution solutions across beauty, fashion, music, nonprofit, retail, spirits, sports, and tech. I've led cross-functional teams across Europe, Asia, and the Americas, shaping ideas that perform creatively while meeting timelines and budgets. From mobile pop-ups to flagship experiences and trade shows, I translate insight into immersive experiences that build brand value.

Available to hire

I’m a Senior Creative Director with hands-on experience in environment, experiential and 360° brand design, delivering concept-to-execution solutions across beauty, fashion, music, nonprofit, retail, spirits, sports, and tech.

I’ve led cross-functional teams across Europe, Asia, and the Americas, shaping ideas that perform creatively while meeting timelines and budgets. From mobile pop-ups to flagship experiences and trade shows, I translate insight into immersive experiences that build brand value.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior Creative Director at Freeman Company

January 1, 2022 - January 1, 2025

Developed experiential concepts and attendee journeys for large-scale expositions and branded environments, aligned to evolving client strategy and objectives. Led projects from strategic concept through design development, production management, and on-site execution. Directed cross-functional teams with a clear creative vision, ensuring alignment with KPIs and overall project goals. Advised on budget and scope, balancing creativity with operational feasibility. Co-created Freeman’s first internal podcast, Little Did You Know, highlighting diverse disciplines within the Freeman ecosystem. Key clients included Hilton, National League of Cities, RIMS and Workday.

Senior Creative Director at Original Syndicate

January 1, 2018 - January 1, 2022

Led the first-ever Girl Scouts of the USA flagship store, blending interactivity and storytelling to create a mission-focused brand experience. Directed the first environmental rebrand of GSUSA’s Edith Macy Center, translating values into spatial identity with lasting emotional impact. Guided a thoughtful shift from rapid commercial activations to purpose-driven nonprofit work. Partnered with leadership to shape messaging and programming that reflected GSUSA’s mission, while pushing and inspiring the creative envelope.

Senior Creative Director at MKTG APAC

January 1, 2018 - January 1, 2018

Led experiential creative direction across the market, tailoring concepts to resonate with regional audiences and cultural contexts. Partnered with production teams and local vendors to ensure seamless execution across markets, balancing creativity with logistical nuance. Delivered brand activations that fused innovation with cultural sensitivity, expanding creative fluency in global brand strategy.

Creative Director at IMG LIVE

January 1, 2016 - January 1, 2017

Directed large-scale brand activations that merged concept, spectacle, and story to deepen audience engagement. Developed high-impact pitch decks that translated strategic objectives into immersive creative vision—helping win major business with clarity and flair. Crafted executive-level presentations that didn’t just inform, they persuaded—balancing logic, language, and design. Oversaw creative output across environmental, print, web, and video to ensure clarity and resonance.

Creative Director at MKTG NY

January 1, 2009 - January 1, 2016

Directed and executed up to 15 high-impact projects annually, guiding immersive brand experiences from concept through installation. Shaped the agency’s voice—developing its brand identity, collateral, and internal communications. Led and mentored a 12-person creative department, fostering a culture of innovation, trust, and consistent excellence. Built multi-platform experiential programs that integrated digital, physical, and interactive touchpoints into cohesive brand narratives. Oversaw partnerships across fabrication, digital, PR, and fine arts, engineering seamless collaborations and flawless executions.