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I’m a copywriter and creative strategist with 15 years of experience turning complex, technical products—especially AI platforms, sports analytics, and ad tech—into clear, compelling stories people actually want to read. My focus now is SEO, AEO, and GEO: structuring content so it performs in traditional search and also gets surfaced, cited, and understood by AI tools like ChatGPT and Google’s AI Overviews. I’ve written across landing pages, email/CRM, video and AV scripts, white papers, case studies, and thought leadership—always with conversion in mind. Recently, I expanded my work into AI-search visibility, producing AEO/GEO-ready content and insights reports, while also leading messaging rewrites that replace jargon-heavy technical language with buyer-friendly clarity.…I’m a copywriter and creative strategist with 15 years of experience turning complex, technical products—especially AI platforms, sports analytics, and ad tech—into clear, compelling stories people actually want to read. My focus now is SEO, AEO, and GEO: structuring content so it performs in traditional search and also gets surfaced, cited, and understood by AI tools like ChatGPT and Google’s AI Overviews. I’ve written across landing pages, email/CRM, video and AV scripts, white papers, case studies, and thought leadership—always with conversion in mind. Recently, I expanded my work into AI-search visibility, producing AEO/GEO-ready content and insights reports, while also leading messaging rewrites that replace jargon-heavy technical language with buyer-friendly clarity.

James Vincent SEO, AEO & GEO Copywriter

Copywriter, Creative Strategist, Screenplay Writer, +4

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I’m a copywriter and creative strategist with 15 years of experience turning complex, technical products—especially AI platforms, sports analytics, and ad tech—into clear, compelling stories people actually want to read. My focus now is SEO, AEO, and GEO: structuring content so it performs in traditional search and also gets surfaced, cited, and understood by AI tools like ChatGPT and Google’s AI Overviews. I’ve written across landing pages, email/CRM, video and AV scripts, white papers, case studies, and thought leadership—always with conversion in mind. Recently, I expanded my work into AI-search visibility, producing AEO/GEO-ready content and insights reports, while also leading messaging rewrites that replace jargon-heavy technical language with buyer-friendly clarity.…I’m a copywriter and creative strategist with 15 years of experience turning complex, technical products—especially AI platforms, sports analytics, and ad tech—into clear, compelling stories people actually want to read. My focus now is SEO, AEO, and GEO: structuring content so it performs in traditional search and also gets surfaced, cited, and understood by AI tools like ChatGPT and Google’s AI Overviews. I’ve written across landing pages, email/CRM, video and AV scripts, white papers, case studies, and thought leadership—always with conversion in mind. Recently, I expanded my work into AI-search visibility, producing AEO/GEO-ready content and insights reports, while also leading messaging rewrites that replace jargon-heavy technical language with buyer-friendly clarity.

Available to hire

I’m a copywriter and creative strategist with 15 years of experience turning complex, technical products—especially AI platforms, sports analytics, and ad tech—into clear, compelling stories people actually want to read. My focus now is SEO, AEO, and GEO: structuring content so it performs in traditional search and also gets surfaced, cited, and understood by AI tools like ChatGPT and Google’s AI Overviews.

I’ve written across landing pages, email/CRM, video and AV scripts, white papers, case studies, and thought leadership—always with conversion in mind. Recently, I expanded my work into AI-search visibility, producing AEO/GEO-ready content and insights reports, while also leading messaging rewrites that replace jargon-heavy technical language with buyer-friendly clarity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Senior Copywriter & Social Strategist at SalesScreen

January 6, 2025 - January 31, 2026

Remote - Wrote high-volume SEO blogs, LinkedIn content, listicles, and thought-leadership pieces for a Norwegian SaaS brand - Built campaign messaging frameworks and translated them into platform-native social content - Partnered cross-functionally with design and performance teams to align copy with growth goals

Copywriter & Content Strategist — SalesScreeen (Sales Gamification Platform) at SalesScreeen

January 1, 2024 - December 31, 2025

Wrote thought leadership, blogs, video scripts, white papers, and insights reports, translating dense sales-performance and usage data into content sales managers genuinely wanted to read. Expanded the remit in 2025 into AEO/GEO-structured output, applying AI-search visibility principles to blogs and thought-leadership content so it could be discovered and referenced by AI tools.

Senior Copywriter & Social Strategist at Relo Metrics

April 5, 2021 - December 23, 2024

- Led creative and copy across social, website, and campaign touchpoints for an AI sports analytics platform, working with Champions League teams and global rights holders - Developed campaign concepts, brand narrative, and scalable social-first content systems, including B2B explainer videos - Analysed performance metrics to refine tone, hooks, and engagement strategy - Produced case studies and thought-leadership content that strengthened the brand's authority in sports media

Senior Copywriter & Creative Strategist — Relo Metrics (AI Sports Analytics) at Relo Metrics

January 1, 2021 - December 31, 2024

Led copy across social, website, and campaign content for an AI sports analytics platform pitching Champions League teams and global rights holders. Rewrote jargon-heavy core messaging (e.g., proprietary computer vision and exposure metrics language) into buyer-friendly terms, then tested and refined copy to better match the brand voice and improve responsiveness from non-technical stakeholders. Owned case studies and thought leadership for high-stakes client presentations.

Lead Copywriter & Creative Strategist — Gum Gum (AI Advertising Technology) at GumGum

January 1, 2017 - December 31, 2020

Built brand voice during a fast-growth period for an AI advertising technology platform serving Fortune 500 clients. Wrote everything from CES launch copy to educational video series explaining machine learning through the lens of a computer trying to understand the world. Wrote scripts for explainer animations, comedic sketch formats, and product demos, moving fluidly between playful and professional registers.

Creative Strategist & Copywriter at Wilderness Agency / 20th Century Fox UK

January 1, 2014 - December 31, 2017

Wrote social campaign copy for major film releases, including Instagram content for Ryan Reynolds during the Deadpool launch. Created the choose-your-own-adventure narrative campaign “Follow The Strings” for Paper Towns, which won a BAFTA BASE Campaign of the Year and helped the agency win BAFTA BASE Supplier of the Year.

Education

BA Hons, Media and Communications at University of Sussex

September 9, 2002 - August 1, 2005

BA (Hons), Film and Media Studies at University of Sussex

January 1, 2005 - September 22, 2026

Screenwriting at Faber Academy

January 1, 2010 - September 22, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Travel & Hospitality, Telecommunications, Computers & Electronics, Consumer Goods, Retail, Software & Internet, Healthcare, Professional Services