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James is a Senior Art Director and Creative Lead with 10+ years of experience across agencies, helping B2B and regulated-industry brands win attention and drive measurable results through big-idea thinking and hands-on design. He’s known for quickly understanding a brand and its audience, then crafting creative that harmonises both. He leads and mentors creative teams, owns creative strategy and QA across multi-channel campaigns, and supports business growth through confident pitch presentations. His work spans print, digital, illustration, motion, and experiential projects—always aiming for excellence, clarity, and impact within time and budget constraints.…James is a Senior Art Director and Creative Lead with 10+ years of experience across agencies, helping B2B and regulated-industry brands win attention and drive measurable results through big-idea thinking and hands-on design. He’s known for quickly understanding a brand and its audience, then crafting creative that harmonises both. He leads and mentors creative teams, owns creative strategy and QA across multi-channel campaigns, and supports business growth through confident pitch presentations. His work spans print, digital, illustration, motion, and experiential projects—always aiming for excellence, clarity, and impact within time and budget constraints.

James Dignum

Art Director, Creative Director, Designer, +2

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James is a Senior Art Director and Creative Lead with 10+ years of experience across agencies, helping B2B and regulated-industry brands win attention and drive measurable results through big-idea thinking and hands-on design. He’s known for quickly understanding a brand and its audience, then crafting creative that harmonises both. He leads and mentors creative teams, owns creative strategy and QA across multi-channel campaigns, and supports business growth through confident pitch presentations. His work spans print, digital, illustration, motion, and experiential projects—always aiming for excellence, clarity, and impact within time and budget constraints.…James is a Senior Art Director and Creative Lead with 10+ years of experience across agencies, helping B2B and regulated-industry brands win attention and drive measurable results through big-idea thinking and hands-on design. He’s known for quickly understanding a brand and its audience, then crafting creative that harmonises both. He leads and mentors creative teams, owns creative strategy and QA across multi-channel campaigns, and supports business growth through confident pitch presentations. His work spans print, digital, illustration, motion, and experiential projects—always aiming for excellence, clarity, and impact within time and budget constraints.

Available to hire

James is a Senior Art Director and Creative Lead with 10+ years of experience across agencies, helping B2B and regulated-industry brands win attention and drive measurable results through big-idea thinking and hands-on design. He’s known for quickly understanding a brand and its audience, then crafting creative that harmonises both.

He leads and mentors creative teams, owns creative strategy and QA across multi-channel campaigns, and supports business growth through confident pitch presentations. His work spans print, digital, illustration, motion, and experiential projects—always aiming for excellence, clarity, and impact within time and budget constraints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Beginner

Work Experience

Leopard Co Creative Studio Builder / Creative Lead at Leopard Co

January 1, 2026 - June 1, 2026

Joined to help build the agency’s creative studio, working with senior leadership to grow and retain existing clients and to pitch for new business. Took responsibility for producing agency creative output across video, digital and print design (including artworking), and for overseeing photography and video shoots. Led art and creative direction across agency campaigns and advised the wider team on new processes and ways of thinking so creative work became a tangible business benefit. Delivered creative excellence by collaborating with stakeholders to ensure work was delivered to a high standard, on time and on budget—from conceptual campaign development through to print artworking.

Creative Lead / Art Director at StrategicABM

October 1, 2021 - October 1, 2025

Led art and creative direction across a variety of B2B tech campaigns and creative deliverables (print, digital assets, and digital/in-person experiential projects). Owned creative strategy and optimisation by partnering with stakeholders to ensure concepts were insight-led, effective, and aligned to campaign and brand objectives. Mentored and managed junior creatives through structured brainstorms, creative reviews, quarterly check-ins, and objective setting; directed freelancers to support delivery. Defined best practices, frameworks, and QA standards to elevate output consistency and quality. Supported new business by contributing strategic creative input and delivering confident client/pitch presentations. Additionally supported hands-on design execution and artworking to ensure campaigns launched to a high standard on time.

Creative (Art Direction / Design) at Fuel Integrated

January 1, 2021 - October 1, 2021

Worked as Creative alongside the Creative Director delivering integrated stand-out campaigns, events, and collateral for major tech names. Designed and produced interactive PDFs through to hybrid events and integrated campaigns. Led and executed campaigns by combining art direction with hands-on design and artwork production across print, digital, and experiential materials. Developed campaign visuals from initial sketches through to final delivery, including direct mail, visual mock-ups, and interactive layouts. Built strong client relationships through collaborative project management and clear creative presentations. Delivered high-quality outputs including layout design, 3D build artwork, and precise retouching to maintain visual excellence across deliverables.

Senior Art Director / Creative Lead at OTM Create (Momentum ITSMA group; now part of Definition Group)

January 1, 2018 - January 1, 2021

Hybrid Art Director / Designer working on multi-channel, strategy-driven campaigns across industries. Partnered with senior leadership and the board to shape and deliver creative campaigns that elevated agency brand profile and clarified market positioning. Led multi-channel campaign development from concepting key visuals and crafting brand identities to producing assets for digital, print, and events. Drove innovation across emerging media including social platforms and AR experiences; supported animation, illustration, and motion initiatives with agencies and freelancers. Delivered end-to-end creative including pitching/presenting to stakeholders and managing artworking, retouching, and event/stand design installations.

Art Director / Junior Designer (hybrid) at Momentum ITSMA

September 1, 2015 - January 1, 2018

Supported end-to-end, strategy-driven marketing campaigns for major tech clients while collaborating with senior designers and leading smaller projects. Built agency workflow capability and adapted quickly to new tools and processes. Delivered creative concepts and campaign assets across digital, print, and social channels (e.g., storyboards, illustrations, direct mail and video scamps). Contributed to creative and strategic development by supporting ideation, client presentations, and process improvement initiatives; balanced creativity with organisation and internal workflow management.