I bring solid creative and production experience in advertising into digital marketing. With a recent Google professional certification in digital marketing and e-commerce and experience building and running two e-commerce brands, I've built brand identities, launched full-funnel campaigns, and grown audiences through platforms like Shopify, Instagram, and TikTok. I don't just follow curiosity—I go beyond it. I research, learn what's needed, build from scratch, and execute with focus. From content strategy to campaign rollout, I thrive where ideas meet impact. Skilled in paid media, content creation, lead generation, analytics, and brand development—my strength is combining creative thinking with measurable marketing performance.…

Jean Daniel Leblanc

I bring solid creative and production experience in advertising into digital marketing. With a recent Google professional certification in digital marketing and e-commerce and experience building and running two e-commerce brands, I've built brand identities, launched full-funnel campaigns, and grown audiences through platforms like Shopify, Instagram, and TikTok. I don't just follow curiosity—I go beyond it. I research, learn what's needed, build from scratch, and execute with focus. From content strategy to campaign rollout, I thrive where ideas meet impact. Skilled in paid media, content creation, lead generation, analytics, and brand development—my strength is combining creative thinking with measurable marketing performance.…

Available to hire

I bring solid creative and production experience in advertising into digital marketing. With a recent Google professional certification in digital marketing and e-commerce and experience building and running two e-commerce brands, I’ve built brand identities, launched full-funnel campaigns, and grown audiences through platforms like Shopify, Instagram, and TikTok.

I don’t just follow curiosity—I go beyond it. I research, learn what’s needed, build from scratch, and execute with focus. From content strategy to campaign rollout, I thrive where ideas meet impact. Skilled in paid media, content creation, lead generation, analytics, and brand development—my strength is combining creative thinking with measurable marketing performance.

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Skills

Experience Level

Language

French
Fluent
English
Fluent

Work Experience

Founder & Digital Marketer at Bear Bones Bats & Par Lanuit
January 1, 2025 - Present
Developing two distinct e-commerce brands: Bear Bones Bats (premium wood baseball bats) and Par Lanuit (luxury fragrance and room sprays). Led brand development, including visual identity, product building, packaging, and storytelling. Planned and executed digital marketing strategies to build brand awareness and drive growth. Managed Shopify store backends, ensuring optimized user experience and operational efficiency. Directed label design, product photography, and positioning to align with target audiences and brand aesthetics. Applied digital marketing certification knowledge to structure campaigns and move customers through the sales funnel.
Marketing & Content Director at Lanuit
January 1, 2019 - Present
Executed all brand marketing including content strategy, email campaigns, and social media presence. Created youth-focused content that earned 1.5M+ views and provincial recognition, including iHeartRadio's ‘Future Star’, Top 25 ADISQ ranking and Spotify playlists. Created consistent audience engagement through humorous and performance-driven video content. Maintained a steady revenue stream from digital platforms, royalties, performance bookings, and licensing deals. Managed a small team of project-based contributors.
B2B Marketing, Music & Audio Branding Consultant - Advertising at Heymakers
January 1, 2019 - January 1, 2025
Developed audio branding and original sound for commercial clients, aligning with brand tone and positioning. Handled end-to-end audio production, from brief to delivery, in coordination with client marketing teams. B2B marketing to promote the service offering.
Founder at Content Marketing Agency at Heymakers
January 1, 2017 - January 1, 2019
Founded boutique creative content marketing company focused on brand storytelling through video. Managed creative direction, client communications, and team workflows across campaign timelines. Delivered full-cycle creative and production from concept to final delivery for promotional and branded content. Oversaw post-production and visual consistency aligned with marketing goals. Managed a team of project-based contributors.
Composer, Video Director, Voiceover Director at Mile Inn - Content Agency
January 1, 2012 - January 1, 2017
Directed video, voiceover and music for ad campaigns involving major consumer brands such as Nike, Dove, Fido, Koodo, Coors Light, Ubisoft, Manulife, and Netflix. Produced cross-platform promotional content for national and international use. Collaborated with agencies and internal teams to deliver cohesive brand messaging through sound and visuals. Worked in both Toronto and Los Angeles, gaining exposure to diverse media markets.
Composer - Video Games at Northside Inc.
January 1, 2011 - January 1, 2012
Conceptualized an audio universe/branding for a video game. Created immersive music and interactive soundscapes. Collaborated with game developers to integrate music seamlessly into user experience.
Fondateur et Marketeur Numérique at Bear Bones Bats & Par Lanuit
January 1, 2025 - Present
Développement et gestion de deux marques e-commerce (Bear Bones Bats et Par Lanuit), supervision de l'identité visuelle, conception de produits, emballage et storytelling; planification et exécution de stratégies marketing numérique; gestion des interfaces Shopify pour une expérience utilisateur optimale et ROI accru.
Directeur Marketing et Contenu at Lanuit
January 1, 2019 - Present
Gestion du marketing de la marque, stratégie de contenu, campagnes par courriel et présence sur les réseaux sociaux; création de contenus ayant généré ~1,5 M de vues et une reconnaissance provinciale; maintien d'un engagement constant via des contenus vidéo performants; gestion d'un flux de revenus numérique et supervision d'une petite équipe par projet.
Fondateur d'une agence de marketing de contenu at Heymakers
January 1, 2017 - January 1, 2019
Fondation et gestion d'une boutique créative spécialisée dans le marketing de contenu et le storytelling de marque par la vidéo; direction créative et gestion des flux de travail selon les échéances de campagne.
Compositeur, Réalisateur Vidéo, Directeur de voix at Mile Inn - Agence de contenu
January 1, 2012 - January 1, 2017
Direction vidéo, voix hors champ et musique pour des campagnes publicitaires de grandes marques; collaboration avec agences et équipes internes pour assurer cohérence et impact sonore et visuel.
Compositeur - Jeux Vidéo at Northside Inc.
January 1, 2011 - January 1, 2012
Conception de l'univers sonore et identité musicale pour un jeu vidéo; création de musique immersive et environnements sonores interactifs.

Education

Professional Certificate in Digital Marketing & E-Commerce at Google Career Certificates
January 11, 2030 - March 16, 2026
Courses in Digital Marketing & Content Strategy at George Brown College
January 11, 2030 - March 16, 2026
Bachelor's Degree in Music & Sound at Université de Montréal
January 11, 2030 - March 16, 2026
Cinema Studies at Collège Gérald-Godin
January 11, 2030 - June 1, 2025
Google Career Certificates: Digital Marketing and E-commerce at Google Career Certificates
January 11, 2030 - March 16, 2026
Cours en marketing numérique et stratégie de contenu at George Brown College
January 11, 2030 - March 16, 2026
Baccalauréat en Musique et Son at Université de Montréal
January 11, 2030 - March 16, 2026
Études cinématographiques at Collège Gérald-Godin
June 1, 2025 - March 16, 2026
Professional Certificate in Digital Marketing & E-Commerce at Google Career Certificates
January 11, 2030 - March 16, 2026
Courses in Digital Marketing & Content Strategy at George Brown College
January 11, 2030 - March 16, 2026
Bachelor's Degree in Music & Sound at Université de Montréal
January 11, 2030 - March 16, 2026
Cinema Studies at Collège Gérald-Godin
June 1, 2025 - March 16, 2026
Professional Certificate in Digital Marketing & E-Commerce at Google Career Certificates
January 11, 2030 - March 18, 2026
Courses in Digital Marketing & Content Strategy at George Brown College
January 11, 2030 - March 18, 2026
Bachelor's Degree in Music & Sound at Université de Montréal
January 11, 2030 - March 18, 2026
Cinema Studies at Collège Gérald-Godin
June 1, 2025 - March 18, 2026

Qualifications

Professional Certificate in Digital Marketing & E-Commerce
January 11, 2030 - March 16, 2026
Google Career Certificates: Digital Marketing and E-commerce
January 11, 2030 - March 16, 2026
Gemini Award for film music - Takedown: The DNA of Georges St-Pierre
January 11, 2030 - March 16, 2026
Professional Certificate in Digital Marketing & E-Commerce (Google Career Certificates)
January 11, 2030 - March 18, 2026

Industry Experience

Gaming, Media & Entertainment, Healthcare, Consumer Goods, Computers & Electronics, Retail, Non-Profit Organization, Software & Internet, Professional Services

Skills

Experience Level