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I'm a senior graphic designer and creative leader with 20+ years of experience shaping brand identities, campaigns, and environmental design that elevate brands and engage audiences. I excel at translating complex ideas into clear, compelling visual stories and optimizing user experience across platforms. I've led cross-functional teams to build scalable design systems and deliver award-winning campaigns across corporate, agency, and government sectors. I thrive on collaborative problem-solving and turning bold concepts into practical, measurable outcomes.…I'm a senior graphic designer and creative leader with 20+ years of experience shaping brand identities, campaigns, and environmental design that elevate brands and engage audiences. I excel at translating complex ideas into clear, compelling visual stories and optimizing user experience across platforms. I've led cross-functional teams to build scalable design systems and deliver award-winning campaigns across corporate, agency, and government sectors. I thrive on collaborative problem-solving and turning bold concepts into practical, measurable outcomes.

Joseph R. Deferrari III

Creative Director, Graphic Designer, Art Director, +2

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I'm a senior graphic designer and creative leader with 20+ years of experience shaping brand identities, campaigns, and environmental design that elevate brands and engage audiences. I excel at translating complex ideas into clear, compelling visual stories and optimizing user experience across platforms. I've led cross-functional teams to build scalable design systems and deliver award-winning campaigns across corporate, agency, and government sectors. I thrive on collaborative problem-solving and turning bold concepts into practical, measurable outcomes.…I'm a senior graphic designer and creative leader with 20+ years of experience shaping brand identities, campaigns, and environmental design that elevate brands and engage audiences. I excel at translating complex ideas into clear, compelling visual stories and optimizing user experience across platforms. I've led cross-functional teams to build scalable design systems and deliver award-winning campaigns across corporate, agency, and government sectors. I thrive on collaborative problem-solving and turning bold concepts into practical, measurable outcomes.

Available to hire

I’m a senior graphic designer and creative leader with 20+ years of experience shaping brand identities, campaigns, and environmental design that elevate brands and engage audiences. I excel at translating complex ideas into clear, compelling visual stories and optimizing user experience across platforms.

I’ve led cross-functional teams to build scalable design systems and deliver award-winning campaigns across corporate, agency, and government sectors. I thrive on collaborative problem-solving and turning bold concepts into practical, measurable outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Manager at Allegheny County Airport Authority

January 1, 2022 - January 1, 2025

Directed design for branding, wayfinding, campaigns, and communications, enhancing traveler experience and public engagement for 9M+ annual passengers. Designed a comprehensive wayfinding system with 100+ signs and digital directories for a $1B terminal construction project, and established production workflows in Excel and Illustrator to automate 100+ sign packages, saving production time and preventing delays. Produced integrated air service campaigns across digital, motion, in-terminal displays, and events to promote 10+ new routes. Partnered with agencies using Figma for new airport websites. Built brand identities for PIT2Work and PIT Paws to boost program visibility and community participation.

Founder, Lead Designer at Third Creative Co.

January 1, 2019 - Present

Founded a solo design studio serving startups and small businesses, delivering brand identity systems and marketing campaigns across industries. Partnered with Lark Adventurewear to reposition the brand around sustainability, designed packaging systems for beauty and retail clients, and managed end-to-end production from concept to rollout. All projects executed with Adobe Creative Suite; Shopify-based e-commerce presence and national retail placements broadened client impact.

Senior Graphic Designer at Trusst Brands

January 1, 2018 - January 1, 2019

Crafted brand storytelling and campaigns for a lingerie startup, driving visibility in a competitive D+ size market. Led projects from concept to launch, including static and video ads, email, social, website, and print collateral; managed e-commerce elements via Shopify and email campaigns via Klaviyo. Led the 'Redefining Beauty' illustrated campaign, combining customer stories with stylized illustrations.

Co-Founder, Creative Director, and Designer at Jo & Maddie

January 1, 2016 - January 1, 2018

Built a boutique home goods brand, developing identity, packaging, and marketing collateral across print and digital channels. Managed Shopify storefront, email campaigns (Klaviyo), and secured national retail placement on HomeDepot.com. Earned industry recognition at Las Vegas Summer Market for innovative booth design; created booth elements and mock-ups using Illustrator.

Creative Director at ModCloth

January 1, 2008 - January 1, 2016

Drove the creative vision as the brand scaled from startup to household name in e-commerce fashion. Owned visual communications from concept to production, including website, email, packaging, photo shoot direction, and pitch decks. Led branding for private label collections, documented production specs, and managed packaging refreshes; designed experiential retail spaces to boost in-store engagement.