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Creative Director specializing in premium brand building, content strategy, and performance-driven creative execution within D2C and e-commerce environments. Beyond execution, I have designed and implemented a structured creative system to support my digital ecosystem, ensuring coherence across brand, content, and distribution. This system is documented through a dedicated video playlist available on my LinkedIn profile, where my professional background, certifications, and projects are also detailed. My work combines creative leadership, strategic clarity, and hands-on delivery in fast-growing, high-standards contexts. I lead cross-functional teams, structure content systems, and translate vision into measurable, high-impact creative output. A link to my digital portfolio (Beacons) is included in my CV, providing access to selected projects and creative work.…Creative Director specializing in premium brand building, content strategy, and performance-driven creative execution within D2C and e-commerce environments. Beyond execution, I have designed and implemented a structured creative system to support my digital ecosystem, ensuring coherence across brand, content, and distribution. This system is documented through a dedicated video playlist available on my LinkedIn profile, where my professional background, certifications, and projects are also detailed. My work combines creative leadership, strategic clarity, and hands-on delivery in fast-growing, high-standards contexts. I lead cross-functional teams, structure content systems, and translate vision into measurable, high-impact creative output. A link to my digital portfolio (Beacons) is included in my CV, providing access to selected projects and creative work.

Jonas Edem SYLVESTA KOUASSI

Creative Director, Brand Strategist, Content Producer, +5

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Creative Director specializing in premium brand building, content strategy, and performance-driven creative execution within D2C and e-commerce environments. Beyond execution, I have designed and implemented a structured creative system to support my digital ecosystem, ensuring coherence across brand, content, and distribution. This system is documented through a dedicated video playlist available on my LinkedIn profile, where my professional background, certifications, and projects are also detailed. My work combines creative leadership, strategic clarity, and hands-on delivery in fast-growing, high-standards contexts. I lead cross-functional teams, structure content systems, and translate vision into measurable, high-impact creative output. A link to my digital portfolio (Beacons) is included in my CV, providing access to selected projects and creative work.…Creative Director specializing in premium brand building, content strategy, and performance-driven creative execution within D2C and e-commerce environments. Beyond execution, I have designed and implemented a structured creative system to support my digital ecosystem, ensuring coherence across brand, content, and distribution. This system is documented through a dedicated video playlist available on my LinkedIn profile, where my professional background, certifications, and projects are also detailed. My work combines creative leadership, strategic clarity, and hands-on delivery in fast-growing, high-standards contexts. I lead cross-functional teams, structure content systems, and translate vision into measurable, high-impact creative output. A link to my digital portfolio (Beacons) is included in my CV, providing access to selected projects and creative work.

Available to hire

Creative Director specializing in premium brand building, content strategy, and performance-driven creative execution within D2C
and e-commerce environments.

Beyond execution, I have designed and implemented a structured creative system to support my digital ecosystem, ensuring coherence across brand, content, and distribution.

This system is documented through a dedicated video playlist available on my LinkedIn profile, where my professional background, certifications, and projects are also detailed.

My work combines creative leadership, strategic clarity, and hands-on delivery in fast-growing, high-standards contexts. I lead cross-functional teams, structure content systems, and translate vision into measurable, high-impact creative output.

A link to my digital portfolio (Beacons) is included in my CV, providing access to selected projects and creative work.

Skills

Experience Level

Expert

Expert

Expert

Language

French

Fluent

English

Fluent

Ewe

Fluent

Spanish; Castilian

Intermediate

Work Experience

Creative Project Lead – Digital & Content at Self-Employed / Independent

January 1, 2022 - Present

Led end-to-end digital and creative projects in high-autonomy environments. Defined creative direction, structured content systems, coordinated contributors, and ensured execution aligned with brand quality, performance goals, and delivery constraints.

Independent Project Lead at Self-Employed

January 1, 2019 - January 1, 2021

Creative Yoga Instructor and independent project lead. Designed and delivered restructured educational content, developed creative and pedagogical programs, led projects autonomously, and managed end-to-end organization and execution in constrained environments.

Independent Creative Project Lead / Creative Yoga Instructor at Self-employed

January 1, 2019 - December 31, 2021

Designed and delivered restructured educational content, developed creative and pedagogical programs, led projects autonomously, and managed end-to-end organization and execution in constrained environments.

Creative Workshops & Content Experiences Lead at Apple – Paris

January 1, 2017 - January 1, 2018

Delivered creative workshops and content experiences within Apple’s Today at Apple program, at the intersection of brand storytelling, digital creation, and user experience. Operated in a multicultural, English-speaking environment, translating technology into premium, accessible creative content.

Creative Workshop Facilitator (Today at Apple) at Apple, Paris

January 1, 2017 - December 31, 2018

Delivered creative workshops and content experiences at the intersection of brand storytelling, digital creation, and user experience; operated in a multicultural, English-speaking environment and translated technology into premium, accessible creative content.