Owner, Marketing Strategist at JF Marketing

Founded and led a boutique marketing consultancy delivering strategic marketing planning, brand identity development, and go-to-market execution. Developed partner marketing programs with major brands, including Google, Meta, Microsoft, ServiceNow, Thumbtack, Angi, Yelp, and Yext. Built and managed executive-level campaigns, and cultivated client relationships to drive revenue growth. Led digital content strategy, email marketing, and website development; tracked KPI progress and optimized campaigns for ROI.

Director of Marketing at Silverback Strategies

Led and operationalized marketing initiatives, creating and executing go-to-market campaigns; supervised a cross-functional team; increased partner revenue and established scalable marketing processes to support growth.

Director of Partnerships + Partner Marketing at Scorpion

Launched multi-channel go-to-market marketing campaigns for major technology partnerships; increased top partner revenue by 113% through customized internal and external marketing initiatives; managed 225+ product and referral partnerships; secured largest partner revenue in a quarter at $1.2M; built and optimized sales, partner, and marketing processes to grow opportunities.

Director of Marketing at I Am Second

Led 10+ people through seasonal marketing campaigns; achieved the highest quarterly gross in 4 years; initiated and managed new product partnerships and lead-conversion strategies, increasing store product sales by 89% YoY and royalties by 220% YoY; identified and fixed gaps in marketing strategies and website sales operations to drive revenue.

Founder, Chief Marketing Officer at Three to Abandon 501(c)(3)

Founded and led a nonprofit marketing consultancy; created strategic marketing plans, built client relationships, and generated revenue while keeping overhead low; led a team to deliver marketing initiatives for nonprofit clients.

Executive Director at Dallas Society of Visual Communications

Led a rotating board of 15 and a volunteer team of 50+, managed projects to improve marketing and campaign execution; enhanced marketing campaigns and automation; increased donor membership and corporate memberships; maintained client relationships for a prestigious nonprofit organization.

Digital Marketing Manager at e3 Partners

Created and managed all aspects of a self-sustaining nonprofit, generating $65K in revenue in year 1 through social media marketing; led digital marketing initiatives, content development and analytics to drive engagement and fundraising.

Marketing Service Coordinator at Gragg Advertising

Supported marketing campaigns and ad placements; coordinated service activities for multiple client accounts; contributed to campaign planning and reporting.

Marketing Coordinator at InterWorks Inc.

Gained exposure to marketing operations; assisted in campaign execution and data collection; supported marketing activities.