Fast-tracked to Head of Strategic Partnerships within 6 months. Delivered 20+ invite-only conferences/summits/roundtables across Middle East, Asia, and Africa connecting 50+ tech companies to C-suite executives from leading regional and international banks. Secured 25+ sponsorship and partnership deals by leading acquisition meetings and aligning partner objectives to curated C-level audiences. Directed marketing output for all events (social media plans, website, email, and paid ads), managing 2 in-house designers while maintaining brand consistency. Supported geographic expansion into new markets including Kenya, Indonesia, and the Philippines by identifying event opportunities that grew commercial reach. Served as primary sponsor-facing representative from deal close through post-event, overseeing speaker acquisition, vendor management, and on-ground coordination to ensure seamless delivery.

Marketing & Partnerships Manager at Katalyst Labs

January 1, 2022 - January 1, 2024

Led end-to-end marketing for 4 editions of +92Disrupt and the inaugural Pakistan edition of Karachi Slush'D. Sold out 1,500+ tickets ahead of schedule using integrated paid, social, press, influencer, UGC, and media partnerships including TV features. Helped secure 20+ sponsorships and partnerships by aligning sponsor objectives with the right target audience. Worked with 60+ startups across 6+ sectors (acceleration and women’s leadership programs), creating tailored marketing plans and investor-ready pitch decks based on stage and funding goals. Organized 20+ networking events, investor office hours, and recruitment drives, connecting founders with local/international investors and supporting 15+ female founders through the Visa x HBL She's Next programme.

Account, Marketing & Content Manager at Reflexion Digital

January 1, 2020 - January 1, 2022

Managed 65+ client accounts across 12 industries, leading a team of 9 for creative and account management to deliver end-to-end strategy. Acted as relationship manager throughout the client lifecycle; 80% of clients converted from trial to 6-month or yearly contracts. Owned full-funnel marketing execution across pitch decks, digital campaigns, ad copy, e-commerce branding, and social media content, including UI/UX audits to improve conversion pathways. Supported Meta paid ad campaigns delivering average 6–8x ROAS, while growing organic reach and engagement by 40–50% through high-performing content strategies.

Co-Founder (Non-Executive) at Nutree

January 1, 2020 - Present

Co-founded Nutree and oversaw core business functions across marketing, operations, supply chain, business development, and finance. Scaled to 10,000 customers within 12 months via organic social, 50+ influencer collaborations, and word-of-mouth, then added Meta paid ads to accelerate reach. Built the brand from scratch including logo, packaging, and creative direction. Expanded offerings from a single meal plan to 60+ products across 5 lines (desserts, pantry, snacks, platters) and launched online nutrition consultations, driving ~40% annual revenue growth. Built a core operations and management team of 12, personally leading interviews and hiring processes. Secured 5+ B2B partnerships with grocery stores and brands to place products in-market. Increased customer retention by ~40% through loyalty and referral programs while maintaining quality through hands-on QA and training.