Jenna Kobryn

Lead SEO and AEO strategy for enterprise, multi-location clients across healthcare, restaurants, and B2B SaaS. Own technical audits, local search optimization, and organic growth roadmaps. Built an agency answer-engine optimization practice from the ground up, developing a proprietary AI visibility measurement framework (5 KPIs across 3 scoring layers) used to benchmark client presence in ChatGPT, Google AI Overviews, and Perplexity across 5 accounts. Serve as embedded fractional SEO lead for clients without in-house SEO teams: direct contractors and cross-functional partners through site migrations, optimize Google Business Profiles at 650+ location scale, and deliver executive-level strategy presentations.

Consulted during leadership transition and established foundational SEO strategy, reporting infrastructure, and a technical roadmap for a highly complex JavaScript-heavy site. Built scalable keyword architecture and analytics tie-ins connecting organic visibility to business growth while documenting key capabilities and rendering-impact issues. Continued defining SEO-led content strategy and category creation efforts around AI app engineering and age/anti-angst development. Developed a unified keyword mapping framework, SERP analysis process, and reporting system linking search intent to solution messaging to position ReTool as a market leader for AI-native application development.

Led Retooi’s SEO program during an agency leadership transition by establishing foundational strategy, reporting infrastructure, and a technical roadmap for a complex JavaScript-heavy site. Built scalable keyword architecture and analytics systems tying organic visibility to business growth while detailing key deliverability and performance issues. Continued work to define SEO-led content strategy and category creation efforts around AI app engineering and age-antic development. Developed an integrated keyword mapping framework, SERP analysis process, and reporting system connecting search intent to solution messaging to position Retooi as a market leader in AI-native application development.