Available to hire
The resume uploader is not working. Check my experience and work samples out at seowithjenna.com .
SEO and AEO leader focused on building measurable, ROI-driven organic growth for enterprise and multi-location clients across healthcare, restaurants, and B2B SaaS. Owns technical audits, local search optimization, and long-range organic growth roadmaps while translating search intent into business-impact reporting.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Associate Director of SEO at Parallel Path
December 1, 2025 - PresentLead SEO and AEO strategy for enterprise, multi-location clients across healthcare, restaurants, and B2B SaaS. Own technical audits, local search optimization, and organic growth roadmaps. Built an agency answer-engine optimization practice from the ground up, developing a proprietary AI visibility measurement framework (5 KPIs across 3 scoring layers) used to benchmark client presence in ChatGPT, Google AI Overviews, and Perplexity across 5 accounts. Serve as embedded fractional SEO lead for clients without in-house SEO teams: direct contractors and cross-functional partners through site migrations, optimize Google Business Profiles at 650+ location scale, and deliver executive-level strategy presentations.
SEO Consultant at Retool
May 1, 2025 - April 30, 2025Consulted during leadership transition and established foundational SEO strategy, reporting infrastructure, and a technical roadmap for a highly complex JavaScript-heavy site. Built scalable keyword architecture and analytics tie-ins connecting organic visibility to business growth while documenting key capabilities and rendering-impact issues. Continued defining SEO-led content strategy and category creation efforts around AI app engineering and age/anti-angst development. Developed a unified keyword mapping framework, SERP analysis process, and reporting system linking search intent to solution messaging to position ReTool as a market leader for AI-native application development.
SEO Consultant at Retooi
May 1, 2025 - PresentLed Retooi’s SEO program during an agency leadership transition by establishing foundational strategy, reporting infrastructure, and a technical roadmap for a complex JavaScript-heavy site. Built scalable keyword architecture and analytics systems tying organic visibility to business growth while detailing key deliverability and performance issues.
Continued work to define SEO-led content strategy and category creation efforts around AI app engineering and age-antic development. Developed an integrated keyword mapping framework, SERP analysis process, and reporting system connecting search intent to solution messaging to position Retooi as a market leader in AI-native application development.
SEO Consultant at Reto ol
May 1, 2025 - PresentWorked across SEO customer accounts as a strategy and data analytics consultant. Examples: Vonage—used analysis and strategic direction to determine SEO focus areas given limited resources. Oxbow Animal Health—improved alignment between content structure, keywords, and search intent while increasing page readability for crawlers. Built custom dashboards (Looker Studio) covering keyword performance, page performance, and GA4 conversions.
In the interim: Interim Director of SEO at Retool
October 1, 2024 - April 30, 2025Interim Director of SEO at Retooi
October 1, 2024 - April 30, 2025Oversaw SEO foundations and transition execution during a leadership change, including strategy setup, reporting infrastructure, and a technical roadmap for a complex JavaScript-heavy website.
SEO Consultant (Interim / Interim Director of SEO) at Reto ol
October 1, 2024 - April 30, 2025Led Reto ol’s SEO program during an leadership transition: established foundational strategy, reporting infrastructure, and a technical roadmap for a complex, JavaScript-heavy site. Built scalable keyword architecture and implemented analytics systems connecting organic visibility to business growth while documenting key deliverables and performance-impacting issues. Continued development of SEO-led content strategy and category creation efforts around “AI app engineering” and age/anti-aging development, including a unified keyword mapping framework, SERP analysis process, and reporting that ties search intent to solution messaging to position the company as a market leader in AI-native application development.
Project-Based SEO Contractor (Location 3)
July 1, 2023 - July 31, 2025Contract Technical SEO Specialist at Beacon Interactive
July 1, 2023 - May 31, 2025Provided contract technical SEO support (location 3 / project-based work).
Location 3, Project-based SEO Contractor
July 1, 2023 - July 31, 2025Project-based SEO contractor work at location level (details not specified in the provided resume text).
Contract Technical SEO Specialist at Beacon In teractive
July 1, 2023 - May 31, 2025Technical SEO contract work supporting performance improvements and search visibility initiatives (details not specified in the provided resume text).
SEO Strategist and Data Specialist
January 1, 2023 - PresentWorked across multiple SEO customer accounts as a strategy and data analytics consultant. Supported teams including Vonage (focused areas driven by data due to limited content/template resources) and Bowow Animal Health (improved content structure for keyword alignment and search intent; improved crawlability/legibility for bots). Built custom dashboards (e.g., Looker Studio) covering keyword performance, page performance, and GA4 conversions.
Session Interactive SEO Strategist and Data Specialist
January 1, 2023 - PresentWorked across multiple SEO customer accounts as a strategy and data analytics consultant.
Notable clients: Vonage (used data analysis and strategic direction to determine SEO focus areas amid limited content/resources), and Oxbow Animal Health (aligned content structure with keywords and search intent; improved page readability for search engine bots; enhanced visibility and legibility).
Provided custom dashboards (Looker Studio) tracking keyword performance, page performance, and GA4 conversions.
SEO Strategist at Pluralsight
April 1, 2022 - June 30, 2023Worked directly with Senior SEO Director and marketing leadership to establish cross-department SEO strategy within disparate product and digital experience teams. Evangelized SEO tactics to drive adoption among non-SEO practitioners. Developed a roadmap to improve site speed and Core Web Vitals by partnering with developers on JavaScript rendering limitations, tracking parameters, and chatbot configuration. Created custom dashboards and delivered regular SEO performance updates to key stakeholders. Advised on integration of SEO standards and best practices through site redesigns, new templates, migrations, and product GTM.
Conductor: Customer Success Director at Conductor
December 1, 2020 - March 31, 2022Built SEO strategy plans aligned with customer marketing reporting structures, mapping to marketing org KPIs and revenue targets. Measured and monitored customers’ progress on business-critical KPIs, reporting internally and externally to customer sponsors and executives. Built relationships and educated contributors and teams on ROI and value of SEO and content marketing. Led the renewal process and scoped contract expansions including partner offerings and configuration add-ons.
Conductor, Customer Success Director at Conductor
December 1, 2020 - March 31, 2022Partnered with customers to build SEO strategy plans integrated into their marketing reporting structure—mapping to marketing org KPIs and revenue targets. Measured and monitored customer achievement of business-critical KPIs, reporting internally to Conductor account teams and externally to customer sponsors and executives. Built relationships and educated individual contributors and teams on the value of investment in SEO and content marketing. Led the renewal process and scoped contract expansion, partner offerings, and configuration add-ons (details such as exact metrics not included in the provided resume text).
Local Search Specialist (Subject Matter Expert) at Healthgrades
May 1, 2016 - January 1, 2019Provided solutions to client requests and questions regarding SEO and citations. Researched and developed strategy to improve reporting service effectiveness and efficiency for Digital Presence Management.
Senior Client Engagement Manager at Healthgrades (acquired by Healthgrades)
May 1, 2016 - November 30, 2020Engaged client stakeholders to formulate content marketing strategy with SEO tactics for local healthcare audiences, fully aligned with CRM-informed customer journeys. Created compelling reports integrating data and real-world examples demonstrating listing performance and SEO investment to business impact. Served as local search subject matter expert and oversaw listings management strategy for GMB categories, NAP accuracy, images, and Google Posts. Supported multiple concurrent client projects from start to completion across content, analytics dashboards, campaign landing pages, and website design/UX.
Local Search Specialist / Listings Management Oversight at Healthgrades
May 1, 2016 - January 31, 2019Served as subject matter expert for SEO and listings management, providing solutions to client requests and questions regarding SEO and citations. Researched and developed strategy to improve reporting, efficiency, and effectiveness of digital presence management services.
Health Grades, Senior Client Engagement Manager at Healthgrades
May 1, 2016 - November 30, 2020Engaged client stakeholders to formulate content marketing strategy with SEO tactics for local healthcare audiences, aligned with CRM-informed customer journeys.
Created compelling reports integrating data and real-world examples of listing performance, visually connecting SEO investment to business impact.
Served as local search subject matter expert and listings management oversight to set strategy for GMB categories, NAP accuracy, images, and Google Posts.
Supported multiple concurrent client projects from start to completion across content, analytics dashboards, campaign landing pages, and website design/UX.
Local Search Specialist (Listings Management)
May 1, 2016 - December 31, 2019Served as subject matter expert to clients and internal teams, and as administrator on a listings management platform; provided solutions for SEO and citation requests/questions; researched and developed strategy to improve reporting efficiency and effectiveness of the digital presence management service.
Health Grades, Senior Client Engagement Manager / Local Search Specialist at Healthgrades (acquired by Healthgrades)
May 1, 2016 - December 31, 2019Engaged client stakeholders to formulate content marketing strategy with SEO tactics for local healthcare audiences, fully aligned with CRM-informed customer journeys. Created compelling reports integrating data and real-world examples of listing performance to visually link SEO investment to business impact. Oversaw local search subject-matter expertise and listings management strategy including GMB categories, NAP accuracy, images, and Google Posts. Supported multiple concurrent client projects from start to completion with cross-disciplinary teams for content, analytics dashboards, campaign landing pages, and website design/UX.
Account Manager at Footbridge Media
March 1, 2014 - May 31, 2016Developed client strategy across digital assets including content development, SEO, paid media, and social media. Oversaw a team of website managers to ensure timely execution of project deliverables. Managed 45 PPC and social campaigns and doubled social media management and email marketing client base within one year.
Education
Bachelor of Science (International Affairs) at Florida State University
August 1, 2009 - July 22, 2026Bachelor of Science in International Affairs at Florida State University
August 1, 2009 - January 1, 2013Bachelor of Science in International Affairs at Florida State University
August 1, 2009 - January 1, 2010Qualifications
Industry Experience
Healthcare, Media & Entertainment, Software & Internet, Telecommunications, Other, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Hire a AI Strategy Consultant
We have the best ai strategy consultant experts on Twine. Hire a ai strategy consultant in Edgewater today.