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Dynamic Senior Graphic Designer with expertise in digital marketing, visual storytelling, and project management. Known for delivering quality work under tight deadlines and for partnering closely with stakeholders to refine concepts and align on objectives. Experienced in mentoring junior designers, producing both print and digital assets, and maintaining strong quality assurance across production files. Skilled with design tools such as Figma, Adobe InDesign/Illustrator/Photoshop, and production layout workflows for consistent, brand-aligned results.…Dynamic Senior Graphic Designer with expertise in digital marketing, visual storytelling, and project management. Known for delivering quality work under tight deadlines and for partnering closely with stakeholders to refine concepts and align on objectives. Experienced in mentoring junior designers, producing both print and digital assets, and maintaining strong quality assurance across production files. Skilled with design tools such as Figma, Adobe InDesign/Illustrator/Photoshop, and production layout workflows for consistent, brand-aligned results.

Jennifer McCracken

Graphic Designer, Brand Designer, Logo Designer, +3

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Dynamic Senior Graphic Designer with expertise in digital marketing, visual storytelling, and project management. Known for delivering quality work under tight deadlines and for partnering closely with stakeholders to refine concepts and align on objectives. Experienced in mentoring junior designers, producing both print and digital assets, and maintaining strong quality assurance across production files. Skilled with design tools such as Figma, Adobe InDesign/Illustrator/Photoshop, and production layout workflows for consistent, brand-aligned results.…Dynamic Senior Graphic Designer with expertise in digital marketing, visual storytelling, and project management. Known for delivering quality work under tight deadlines and for partnering closely with stakeholders to refine concepts and align on objectives. Experienced in mentoring junior designers, producing both print and digital assets, and maintaining strong quality assurance across production files. Skilled with design tools such as Figma, Adobe InDesign/Illustrator/Photoshop, and production layout workflows for consistent, brand-aligned results.

Available to hire

Dynamic Senior Graphic Designer with expertise in digital marketing, visual storytelling, and project management. Known for delivering quality work under tight deadlines and for partnering closely with stakeholders to refine concepts and align on objectives.

Experienced in mentoring junior designers, producing both print and digital assets, and maintaining strong quality assurance across production files. Skilled with design tools such as Figma, Adobe InDesign/Illustrator/Photoshop, and production layout workflows for consistent, brand-aligned results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Senior Graphic Designer at Scotiabank

January 1, 2025 - May 31, 2026

Designed visual content for digital marketing campaigns and promotional materials to attract target audiences. Produced print materials including brochures and posters aligned to brand messaging. Presented design concepts to stakeholders, incorporating feedback to strengthen alignment with project goals. Managed multiple design tasks under tight deadlines through effective prioritization. Leveraged Figma, PowerPoint, Adobe InDesign, Photoshop, and Illustrator to deliver varied design deliverables. Reviewed submissions from other designers to uphold quality assurance standards.

Senior Graphic Designer at Salt Experiential Commerce

December 1, 2023 - April 30, 2025

Developed marketing concepts for landing pages, social media posts, and sales presentations to drive audience engagement. Presented concepts to stakeholders to secure buy-in and incorporate feedback. Mentored junior designers to support skill development and creative growth. Managed project timelines to ensure on-time delivery and adherence to deadlines. Coordinated with external vendors to streamline production and ensure materials were delivered when needed. Maintained digital asset workflows and file management, and incorporated emerging design and technology trends. Collaborated with stakeholders to clarify data requirements and project objectives.

Graphic Designer at Marks

May 1, 2020 - June 30, 2021

Rebranded GE Pharmaceutical marketing materials to align with Cytiva’s brand identity, improving visual consistency. Used Adobe Creative Suite to create high-quality graphics and layouts efficiently. Developed and maintained design templates to ensure consistent branding across marketing materials. Managed multiple projects simultaneously while meeting tight deadlines. Mentored junior designers to reinforce best design practices and support their development.

Senior Production Designer at Zulu Alpha Kilo

May 1, 2020 - June 30, 2023

Prepared final production-ready files for print and digital campaigns including advertisements, brochures, packaging, social media graphics, and website assets. Ensured layout, typography, color, and imagery adhered to brand guidelines and client expectations, improving overall project quality. Collaborated with creative directors, designers, and account managers to clarify requirements and specifications aligned to the creative vision. Conducted thorough quality checks to verify accuracy, resolution, and format compatibility prior to delivery. Optimized graphics and images for different platforms and formats. Organized digital assets (logos, images, and fonts) to maintain an efficient workflow and version control. Monitored industry trends, software updates, and production best practices to maintain high standards.