I brings strong professional experience in photography, videography,
creative direction, visual storytelling, and digital content production. With a
background supporting brands across hospitality, fashion, corporate,
restaurant, event, and documentary projects, his work combines technical
production skills with a clear understanding of brand communication and
audience engagement.
As Senior Creative Director and Videographer at OMNI CREATIVES ET, I leads
creative production for businesses through photography, video production,
and social media-focused visual content. This role includes planning
creative concepts, directing shoots, capturing high-quality photo and video
assets, editing visual materials, and developing content that supports
brand identity, marketing goals, and online visibility.
My portfolio includes work with respected brands and organizations such as
Haile Hotel and Resort, Ker Ezhi Ethiopia, Sewasew Design, Snap Coffee,
Kuriftu Hotel and Resort, and other corporate and event-based clients.
These projects have strengthened his ability to adapt creative direction to
different industries while maintaining consistent quality, professional
composition, and visually engaging storytelling.
I also has experience as a Senior Photographer and Videographer at
Kategna Bar and Restaurant, where he produced visual content to support
brand positioning, customer engagement, and social media presence.
Earlier in his career, he worked as an Intern Videographer and Video Editor at
Techno Mosaic, gaining valuable production experience as an assistant,
second camera operator, and behind-the-scenes creative contributor.
My key skills include photography, videography, graphics design, social
media strategy, creative direction, video editing, and brand-focused visual
storytelling. Combined with a background in Computer Science and
additional training in cinematography and design, Yohannes brings both
creative and technical thinking to each production.
i offer a dependable combination of artistic vision, production experience,
and marketing awareness. His ability to create polished visuals for brands,
campaigns, events, and digital platforms makes him a strong candidate for
roles involving photography, videography, creative direction, content
creation, and visual communication
Experience Level
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I produced the Easter Collection Campaign for YEAB TIBEB, featuring a 20-look seasonal clothing collection through professional studio photography. I created premium fashion imagery that highlighted the craftsmanship, design, and cultural elegance of each garment while maintaining a cohesive visual identity across the collection.
I produced high-quality commercial assets for social media marketing and e-commerce, delivering a complete catalog of product images optimized for digital campaigns and the brand’s online store. The project ensured consistent, high-end visuals that enhanced the collection’s presentation across all customer touchpoints.
I produced a three-part television commercial campaign for AYAT Real Estate, creating three distinct TV advertisements tailored to key customer segments: the Ethiopian diaspora, business owners and merchants, and ambitious professionals transitioning from humble beginnings to business leadership and investing in real estate. Each commercial featured a unique narrative crafted to connect with the aspirations and investment goals of its audience.
I produced the campaign from concept development through final delivery, overseeing creative direction, production, and post-production to deliver cinematic, broadcast-ready commercials that strengthened the brand’s message and showcased real estate as a long-term investment opportunity.
I developed a comprehensive visual marketing campaign for Haile Hotels & Resorts, producing a television commercial along with high-quality photography and videography across multiple of the hotel branches. Captured guest rooms, amenities, dining, and hospitality experiences through both architectural and lifestyle content featuring models and non-model setups.
I created a complete library of visual assets for the brand’s new website and marketing channels, ensuring a consistent, premium brand identity across all deliverables. Managed production from planning through post-production, delivering content optimized for television, digital platforms, and web use.
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