Tincup Mountain Whiskey - Truck Wrap Advertisement Campaign

This campaign was designed to bring Tincup American Whiskey to life across key markets in California, Texas, and Colorado through large-format advertising. The objective was to create an eye-catching, emotionally resonant visual that stood out in transit and outdoor environments — much like a billboard would.

The client requested a refresh from their traditional rugged, moody visuals, seeking something that felt more vibrant, optimistic, and location-specific. I developed multiple concepts built around the contrast of bright blue skies, open landscapes, and crisp product imagery — evoking a sense of freedom and adventure while staying true to the brand’s Western spirit.

Working across layout, art direction, and visual storytelling, I explored compositions with product hero shots and action pour moments to build dynamic movement and visual hierarchy that would translate seamlessly from truck wrap to billboard to digital use.

This project strengthened my approach to designing campaigns that connect through both emotion and clarity — a skill directly applicable to creating compelling ads.