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Hi, I’m Jordan Peng, a Creative Director and Apparel Designer with over a decade shaping sportswear, streetwear, and innovation. I’ve led global teams at Puma and now run my own consultancy, Unknown Spaces, building collections and concepts that merge culture, performance, and narrative. Originally from Newcastle upon Tyne, I bring a multi-disciplinary approach to design—surfing, music, photography, and collaboration fuel my work. I’m passionate about creating culturally relevant, edge-driven concepts that resonate across disciplines and markets.…Hi, I’m Jordan Peng, a Creative Director and Apparel Designer with over a decade shaping sportswear, streetwear, and innovation. I’ve led global teams at Puma and now run my own consultancy, Unknown Spaces, building collections and concepts that merge culture, performance, and narrative. Originally from Newcastle upon Tyne, I bring a multi-disciplinary approach to design—surfing, music, photography, and collaboration fuel my work. I’m passionate about creating culturally relevant, edge-driven concepts that resonate across disciplines and markets.

Jordan Peng

Creative Director, Designer, Product Designer, +2

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Hi, I’m Jordan Peng, a Creative Director and Apparel Designer with over a decade shaping sportswear, streetwear, and innovation. I’ve led global teams at Puma and now run my own consultancy, Unknown Spaces, building collections and concepts that merge culture, performance, and narrative. Originally from Newcastle upon Tyne, I bring a multi-disciplinary approach to design—surfing, music, photography, and collaboration fuel my work. I’m passionate about creating culturally relevant, edge-driven concepts that resonate across disciplines and markets.…Hi, I’m Jordan Peng, a Creative Director and Apparel Designer with over a decade shaping sportswear, streetwear, and innovation. I’ve led global teams at Puma and now run my own consultancy, Unknown Spaces, building collections and concepts that merge culture, performance, and narrative. Originally from Newcastle upon Tyne, I bring a multi-disciplinary approach to design—surfing, music, photography, and collaboration fuel my work. I’m passionate about creating culturally relevant, edge-driven concepts that resonate across disciplines and markets.

Available to hire

Hi, I’m Jordan Peng, a Creative Director and Apparel Designer with over a decade shaping sportswear, streetwear, and innovation. I’ve led global teams at Puma and now run my own consultancy, Unknown Spaces, building collections and concepts that merge culture, performance, and narrative.

Originally from Newcastle upon Tyne, I bring a multi-disciplinary approach to design—surfing, music, photography, and collaboration fuel my work. I’m passionate about creating culturally relevant, edge-driven concepts that resonate across disciplines and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Team Head – Design Team Sports at PUMA SE

January 1, 2023 - October 16, 2025

Directed a team of 8 designers delivering athlete-led, culturally resonant collections.

Team Head – Design Innovation at PUMA SE

January 1, 2025 - October 16, 2025

Led innovation design, exploring the future of performance and lifestyle apparel, delivering cross-category innovation projects.

Creative Director / Concept Designer at Unknown Spaces

January 1, 2025 - Present

Building narratives and collections for brands seeking cultural relevance and creative edge. Projects span apparel design, creative strategy, and cross-industry collaborations.

Lead Designer at PUMA SE – Motorsports

January 1, 2020 - October 16, 2025

Shaping vision and direction through concept and commercial design ranges.

Senior Designer at PUMA SE – Motorsports

January 1, 2018 - October 16, 2025

Junior Designer at PUMA SE – Motorsports

January 1, 2017 - October 16, 2025

Team Head of Design (Team Sports) at PUMA SE

January 1, 2023 - January 1, 2023

Directed a team of 8 designers delivering athlete-led, culturally resonant collections.

Team Head of Design – Innovation at PUMA SE

January 1, 2025 - January 1, 2025

Led innovation design, exploring the future of performance and lifestyle apparel. Delivered cross-category innovation projects.

Creative Director / Concept Designer at Unknown Spaces

January 1, 2025 - November 26, 2025

Building narratives and collections for brands seeking cultural relevance and creative edge. Projects span apparel design, creative strategy, and cross-industry collaborations.

Lead Designer – Motorsports at PUMA SE

January 1, 2020 - January 1, 2020

Shaping vision and direction through concept and commercial design ranges.

Senior Designer – Motorsports at PUMA SE

January 1, 2018 - January 1, 2018

Senior designer for Motorsports line, contributing to concept and product design.

Junior Designer – Motorsports at PUMA SE

January 1, 2017 - January 1, 2017

Junior designer in Motorsports; supported concept development and design execution.