Julián Rodríguez Cornejo

Design, manage, execute and implement the public relations strategy and communications plans for Samsung Colombia and its business areas, Avianca, Kia Colombia and Amazon Video, through relationship activities with stakeholders, journalists and KOLs. Development of digital strategies with Key Opinion Leaders and influencers to position the brand, development of disruptive activities for stakeholders and crises, content development for the local newsroom, media training for spokespeople, and leadership of the account team.

Led design, management, and execution of public relations strategies and communications plans for Samsung Colombia, Avianca, Kia Colombia and Amazon Video; developed digital strategies with Key Opinion Leaders and influencers to position brands; orchestrated disruptive activities; content development for the local newsroom; crisis management; and media training for spokespeople. Achievements include retaining the Samsung Electronics account for 11 years and increasing brand recognition and top-of-mind positioning through differentiated product launch strategies.

Develop and execute PR strategies for companies such as Credicorp Capital Colombia, Philips, Carvajal Information, Legis, Directv; manage the account team; position corporate and product messages through PR activities.