Available to hire
I am Julián Rodríguez Cornejo, a communications professional with over 18 years of experience in Public Relations, digital strategy and journalism. I lead positioning, relationship strategies, and crisis management across PR and social media, delivering measurable results for clients and brands.
I hold a Magister in Corporate Communications Management, a Specialist in Negotiation and International Relations, and I am a Social Communicator and Journalist, with a passion for storytelling and strategic communications.
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Consultant & Account Director at Babel Group
August 31, 2025 - August 31, 2025Design, manage, execute and implement the public relations strategy and communications plans for Samsung Colombia and its business areas, Avianca, Kia Colombia and Amazon Video, through relationship activities with stakeholders, journalists and KOLs. Development of digital strategies with Key Opinion Leaders and influencers to position the brand, development of disruptive activities for stakeholders and crises, content development for the local newsroom, media training for spokespeople, and leadership of the account team.
Account Director at MB Comunicaciones
May 31, 2014 - May 31, 2014Develop and execute PR strategies for companies such as Credicorp Capital Colombia, Philips, Carvajal Information, Legis, Directv; manage the account team; position corporate and product messages through PR activities.
Editor Nuevos Medios at Diario La República
May 31, 2011 - May 31, 2011Respond to the information product LA REPUBLICA (printed and web) as the editor on duty; coordinate the Internet team to update the website in real time with multimedia products; develop positioning strategies for Twitter and Facebook; production of specialized content bulletins for external clients.
Journalist at Diario La República
October 31, 2009 - October 31, 2009Update the web and application in real time; specialized writing for the newspaper; coordination of specialized content bulletins for external clients.
Senior Consultant & Account Director at Babel Group
June 1, 2014 - August 1, 2025Led design, management, and execution of public relations strategies and communications plans for Samsung Colombia, Avianca, Kia Colombia and Amazon Video; developed digital strategies with Key Opinion Leaders and influencers to position brands; orchestrated disruptive activities; content development for the local newsroom; crisis management; and media training for spokespeople. Achievements include retaining the Samsung Electronics account for 11 years and increasing brand recognition and top-of-mind positioning through differentiated product launch strategies.
Account Director at MB Comunicaciones
June 1, 2011 - May 1, 2014Development and execution of Communication and PR strategies for Credicorp Capital Colombia, Philips, Carvajal, Legis, and Directv; work with the public sector including ProChile; creation of key messages for executives and interview preparation; monitoring and follow-up of the team to ensure achievement of objectives and KPIs; crisis management and effective campaigns through PR.
Editor Nuevos Medios at Diario La República
October 1, 2009 - May 1, 2011Responded to the information product LA REPUBLICA (printed and web) as editor on duty; coordinated the Internet team to update the website in real time with multimedia products; developed positioning strategies for Twitter and Facebook.
Journalist at Diario La República
February 1, 2007 - October 1, 2009Updated the web and application in real time; specialized writing for the newspaper; coordination of specialized content bulletins for external clients.
Education
FP: Marketing & Publicity at IPF Madrid
January 1, 2025 - November 9, 2025Magister in Corporate Communications Management at EAE – OBS and Universidad de Barcelona
January 1, 2016 - December 31, 2016Specialization in Negotiation and International Affairs at Los Andes University
January 1, 2007 - December 31, 2007Degree: Social Communicator – Journalist at Pontificia Universidad Javeriana
January 1, 2006 - December 31, 2006Magister in Corporate Communications Management at EAE – OBS and Universidad de Barcelona
January 1, 2016 - January 1, 2016Social Communicator – Journalist at Pontificia Universidad Javeriana
January 1, 2006 - January 1, 2006FP: Marketing & Publicity at IPF Madrid
January 1, 2025 - February 22, 2026Qualifications
Specialist in Negotiation and International Relations
January 11, 2030 - February 22, 2026Social Communicator and Journalist
January 11, 2030 - February 22, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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